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Xpark

Xpark is a public aquarium in Taoyuan, Taiwan, operated by the Taiwanese branch of Japan's Yokohama Hakkeijima.

Last updated August 25, 2026

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Overview

Xpark is a public aquarium located across the first three floors of Landmark Plaza in Taoyuan, Taiwan. The facility is operated by Yokohama Hakkeijima Taiwan Ltd., the Taiwanese branch of Japan's Yokohama Hakkeijima, the operator associated with Yokohama Hakkeijima Sea Paradise and other aquatic and leisure facilities. Xpark opened to the public on August 7, 2020, establishing a Japanese-linked aquarium attraction in Taoyuan's rapidly developing commercial and transportation district. The attraction combines public aquarium functions with environmental interpretation and marine-life education. Its core offering is an in-person visitor experience centered on aquatic habitats and animal exhibits rather than a packaged consumer product. The Xpark name is therefore used principally as an attraction and institutional brand, with the aquarium serving as its flagship and main public-facing operation. Available reference material identifies the facility as occupying three floors of Landmark Plaza; detailed information about individual galleries, animal collections, admission products, and commercial performance is not established in the supplied sources. Environmental education and conservation have become important parts of Xpark's public role. In 2022, the aquarium participated in the Environmental Education Theme Exhibition organized by the Taoyuan City Environmental Protection Bureau. In April 2023, it supported National Geographic's Animal Ark project. These activities extended the brand beyond leisure and tourism by associating it with public education, biodiversity awareness, and animal protection. Sea-turtle conservation is a particularly visible area of activity. Xpark worked with the Taoyuan City Government to establish the Sea Turtle Conservation Center in 2023. The center's stated responsibilities include marine-conservation education, emergency medical rescue for marine animals, and cooperation on the protection of Taiwan's marine environment and wildlife. The initiative responded to concerns about sea turtles found stranded on Taoyuan's coast. Reported examinations of rescued turtles found plastic fragments, fish hooks, and other marine debris in their bodies or excrement, illustrating the environmental problems addressed by the program. Xpark and Yokohama Hakkeijima Taiwan Ltd. received recognition at Taiwan government events in late 2023. The organizations were honored by President Tsai Ing-wen at the Taiwan Investment Summit 2023, also referred to as the Taiwan Business Alliance Conference, on November 27. They were subsequently recognized by Vice President Lai Ching-te at a Marine Animal Rescue Network event on December 1. These acknowledgements reflect the aquarium's role in Taiwan's investment, tourism, rescue, and conservation ecosystem. The supplied material does not document a change of ownership, a separate listed company, financial results, or operations outside Taiwan. Xpark is best understood as an active destination brand whose identity links aquarium entertainment with environmental learning and marine-animal rescue.

History

Xpark was developed as a Taiwanese aquarium operation connected to Japan's Yokohama Hakkeijima group. The aquarium opened on August 7, 2020, in Landmark Plaza in Taoyuan, occupying the building's first three floors. Its launch added a large public aquarium attraction to Taoyuan's leisure and tourism infrastructure and gave Yokohama Hakkeijima a branded operating presence in Taiwan. After opening, Xpark's public role expanded beyond exhibition and entertainment. In 2022, it participated in an Environmental Education Theme Exhibition organized by the Taoyuan City Environmental Protection Bureau. The activity reflected an emphasis on explaining environmental issues to visitors and the wider community. In April 2023, Xpark supported National Geographic's Animal Ark project. Later that year, Xpark and the Taoyuan City Government established the Sea Turtle Conservation Center. The center was designed to provide marine-conservation education, emergency medical assistance for marine animals, and collaborative protection of Taiwan's marine ecosystems. The initiative was motivated in part by the recurring stranding of sea turtles on Taoyuan's beaches. Reported examinations of rescued animals identified plastic debris, fish hooks, and other marine waste, making the center's rescue and educational functions directly relevant to local coastal conditions. Xpark's conservation activity received official recognition in November and December 2023. Xpark Aquarium and Yokohama Hakkeijima Taiwan Ltd. were honored by President Tsai Ing-wen at the Taiwan Investment Summit 2023 on November 27. On December 1, they received another award from Vice President Lai Ching-te at a Marine Animal Rescue Network event. These acknowledgements associated the aquarium with Taiwan's investment and tourism development as well as with marine-animal rescue. The available reference material does not provide a detailed chronology of exhibit openings, management appointments, ownership changes, financial performance, or expansion beyond the Taoyuan facility. Xpark's documented history is consequently centered on its 2020 opening, its environmental-education partnerships, and its increasingly prominent sea-turtle conservation work.

  • 2023

    Support for Animal Ark

    [1]

    Xpark supports National Geographic's Animal Ark project in April.

  • 2023

    Sea Turtle Conservation Center established

    [1]

    Xpark and the Taoyuan City Government establish a center for sea-turtle conservation, marine education, and marine-animal rescue.

  • 2023

    Government recognition

    [1]

    Xpark and Yokohama Hakkeijima Taiwan Ltd. receive recognition at Taiwan government events on November 27 and December 1.

  • 2022

    Participation in environmental education exhibition

    [1]

    Xpark participates in the Environmental Education Theme Exhibition organized by the Taoyuan City Environmental Protection Bureau.

  • 2020

    Xpark opens in Taoyuan

    [1]

    Xpark opens on August 7 in the first three floors of Landmark Plaza in Taoyuan, Taiwan.

Products and positioning

A destination aquarium combining aquatic exhibits and leisure tourism with environmental education, marine conservation, and animal-rescue initiatives.

  • Public aquarium · 2020

    Xpark public aquarium

    The main Xpark attraction is a public aquarium occupying the first three floors of Landmark Plaza in Taoyuan. It provides visitors with aquatic-animal exhibitions and an indoor leisure and education experience. The supplied sources do not specify the complete gallery list, species inventory, admission structure, or individual exhibit launch dates.

  • Marine conservation and rescue · 2023

    Sea Turtle Conservation Center

    Established with the Taoyuan City Government in 2023, the Sea Turtle Conservation Center focuses on marine-conservation education, emergency medical rescue for marine animals, and collaborative protection of Taiwan's marine environment. It was developed in response to sea-turtle strandings and evidence of plastic and fishing-related debris affecting rescued turtles.

Marketing campaigns

  • 2023National Geographic Animal Ark support

    Taiwan

    Xpark supported National Geographic's Animal Ark project in April.

    Outcome. The activity connected Xpark with an external animal-conservation and awareness initiative.

  • 2022Environmental Education Theme Exhibition

    Taiwan

    Xpark participated in the environmental education exhibition organized by the Taoyuan City Environmental Protection Bureau.

    Outcome. The participation reinforced Xpark's role in public environmental education.

Brand decisions

  • 2023

    Expand into sea-turtle conservationStrategy

    Background

    Taoyuan's coast experienced recurring sea-turtle strandings, while rescued animals were found to contain plastic debris, hooks, and other marine waste.

    Action taken

    Xpark partnered with the Taoyuan City Government to establish the Sea Turtle Conservation Center.

    Aftermath

    The center added marine education and emergency rescue to Xpark's documented public role and contributed to official recognition in late 2023.

Recent events

  • 2023

    Xpark supports National Geographic's Animal Ark project[1]

    Campaign

    In April 2023, Xpark supported National Geographic's Animal Ark project, linking the aquarium with a broader animal-welfare and conservation initiative.

  • 2023

    Xpark and Taoyuan establish Sea Turtle Conservation Center[1]

    Other

    Xpark and the Taoyuan City Government established a center focused on sea-turtle conservation, marine education, emergency rescue, and cooperation to protect Taiwan's marine environment.

  • 2023

    Xpark receives recognition at Taiwan Investment Summit[1]

    Other

    Xpark Aquarium and Yokohama Hakkeijima Taiwan Ltd. received an award from President Tsai Ing-wen at the Taiwan Investment Summit 2023, organized by Taiwan's Ministry of Economic Affairs.

  • 2023

    Xpark recognized at Marine Animal Rescue Network event[1]

    Other

    Xpark Aquarium and Yokohama Hakkeijima Taiwan Ltd. received recognition from Vice President Lai Ching-te at a Marine Animal Rescue Network event on December 1.

  • 2022

    Xpark participates in Taoyuan environmental education exhibition[1]

    Campaign

    Xpark took part in the Environmental Education Theme Exhibition organized by the Taoyuan City Environmental Protection Bureau, highlighting the aquarium's educational and environmental role.

Sources2 sources

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