XP Educação
XP Educação is the Brazilian financial-education arm of XP Inc., offering courses and content to promote financial literacy and investment knowledge.
Last updated September 27, 2026
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Overview
XP Educação is a Brazilian education brand focused on financial literacy and investment education. It operates as the education arm of XP Inc., the Brazilian financial-services group known for its investment platform and brokerage business. The brand's purpose is to spread financial knowledge among Brazilian investors and the general public, offering courses, content and learning programs that range from introductory personal-finance topics to more advanced investment and market education. As part of XP Inc., XP Educação benefits from the group's position in the Brazilian financial market and its large base of investors and financial professionals. The education offering is designed to complement XP's core investment platform by helping clients and prospective clients make more informed financial decisions. It also serves as a channel for thought leadership and content marketing within the XP ecosystem. The brand operates primarily in Brazil and is delivered largely through digital channels, including its own website and online learning platforms. Its curriculum and content are typically tied to practical financial themes such as investing, personal finance, financial planning and market literacy. Because XP Educação is a subsidiary brand rather than a separately listed company, its financial results are consolidated within XP Inc. The brand's public identity is closely associated with XP Inc.'s broader mission of democratizing access to financial services and investment knowledge in Brazil.
History
XP Educação is the education-focused brand of XP Inc., a Brazilian financial-services group. XP Inc. was founded in 2001 by Guilherme Benchimol as a small brokerage in Porto Alegre, initially focused on providing independent investment advice and later growing into one of Brazil's largest investment platforms. As the group expanded, it developed a range of services including brokerage, wealth management, banking and insurance. Education became an important part of XP's strategy because the group's growth depended on a broader base of informed investors. XP Educação was created as a dedicated brand to promote financial literacy and provide courses and content to both existing clients and the general public. Its mission aligns with XP's broader goal of democratizing access to financial knowledge in Brazil. The brand operates primarily online, using digital platforms to deliver courses and educational content. It covers topics such as personal finance, investing, financial planning and market education. Over time, XP Educação has become part of XP Inc.'s public-facing content and thought-leadership efforts, complementing the group's investment platform and advisory services. As a subsidiary brand, XP Educação does not report separate financial results; its activities are consolidated within XP Inc. The brand continues to operate in Brazil, serving as a channel for financial education and investor engagement within the XP ecosystem.
Products and positioning
Financial education and literacy brand within the XP Inc. ecosystem, aimed at Brazilian investors and the general public.
Financial education courses
Courses covering personal finance, investing and financial literacy.
Online learning content
Digital content and programs delivered through online platforms.
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