Xiaoshouyi
Xiaoshouyi (Neocrm) is a China-based enterprise CRM brand offering AI-enabled marketing, sales, and customer-service software.
Last updated October 9, 2026
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Overview
Xiaoshouyi, also presented as Neocrm and associated with 仁科互动, is an enterprise customer relationship management (CRM) brand. Its website describes the offering as an AI-native CRM platform spanning marketing, sales, and service. The company says it is a Tencent-controlled enterprise. The supplied materials do not state a founding year, founder, or headquarters, so those details are not included here. The platform is designed to support customer-facing business processes across the customer lifecycle. Its described capabilities include marketing automation and lead development; sales management from leads and opportunities through quoting, orders, and payments; channel and distributor management; customer data and 360-degree customer views; and customer service, including omnichannel support and field-service management. The company also presents an Agent platform, a low-code aPaaS development environment, analytics and reporting, and a unified customer data platform as parts of its offering. Xiaoshouyi markets to medium-sized and large enterprises and highlights solutions for manufacturing, high technology, automotive, life sciences, consumer goods, software and internet businesses, and modern services. The company says it serves more than 6,000 medium-sized and large enterprises and hundreds of Fortune Global 500 companies. It also presents multilingual, multi-region, and multi-currency capabilities, overseas server clusters, and support for international business operations. Its current company profile positions NeoAgent 2.0 as an AI-agent layer intended to interpret business context and carry out tasks across marketing, sales, and service. These are company-described product capabilities and positioning, not independent assessments.
History
The supplied official materials do not give Xiaoshouyi's founding date, early corporate history, or founder. They describe the brand as a CRM provider that has developed capabilities across marketing, sales, customer service, platform development, and business analytics. The company associates the brand with Neocrm and 仁科互动 and describes itself as a Tencent-controlled enterprise. The company presents its product evolution as a move from CRM as a system for recording customer information toward an AI-enabled system that can understand and execute business processes. Its current profile describes NeoAgent 2.0 as an AI-native agent matrix spanning marketing, sales, and service. The homepage describes agents for marketing, sales, service, channels, and analysis, supported by a business-semantic layer intended to help agents interpret enterprise processes. These statements reflect the company's own product framing. The product portfolio described in the supplied pages includes Sales Cloud (SFA), with lead development, opportunity management, sales activity management, customer views, product configuration and quoting, transaction workflows, and performance analysis. Other described capabilities include marketing automation, private-domain customer operations through enterprise messaging, channel management, omnichannel customer support, field-service management, low-code application development, integrations, analytics, and a unified customer data platform. The company says it has served more than 6,000 medium-sized and large enterprises and hundreds of Fortune Global 500 companies. Its materials identify manufacturing, high technology, automotive, life sciences, software and internet, consumer goods, and modern services among its target industries. They also describe international capabilities, including multilingual, multi-region, and multi-currency support, overseas server clusters, and adaptation to overseas models and data-compliance standards. The company’s published recognition history includes a 2016 mobile CRM innovation award; a 2019 Gartner aPaaS recommended-vendor listing; and repeated mentions in its company profile of inclusion in Gartner’s Sales Force Automation Magic Quadrant, including the 2024 recognition. The profile also lists industry and SaaS rankings and awards from 2020 onward. These are company-reported recognitions; the supplied evidence does not independently verify them. In 2025, the company lists participation in an AI CRM maturity-model initiative and several AI- and software-related recognitions. Its 2026 company profile frames its strategy around AI-native CRM and NeoAgent 2.0. No separate public listing, founding event, acquisition date, or leadership appointment is established by the supplied evidence.
- 2026
Company defines an AI CRM 2.0 era and presents NeoAgent 2.0
- 2025
Company profile lists AI and software-sector recognitions
- 2024
Company profile lists Gartner SFA Magic Quadrant recognition
- 2021
Company profile lists ISO 20000 and ISO 27001 certifications
- 2019
Listed as a Gartner aPaaS recommended vendor
- 2016
Company profile lists a mobile CRM innovation award
Products and positioning
The company positions Xiaoshouyi as an AI-native CRM brand for medium-sized and large enterprises, integrating marketing, sales, and service workflows and emphasizing industry-specific solutions, extensibility, and international business support.
NeoAgent 2.0
An AI-agent offering that the company describes as covering marketing, sales, and service, with agents for customer acquisition, sales work, service, channels, and analysis.
Sales Cloud (SFA)
Sales automation software with capabilities described for leads, opportunities, sales activity, customer insights, product configuration and quoting, transaction workflows, and sales analysis.
Agent development platform
A platform the company describes as supporting the construction and configuration of AI agents for enterprise scenarios, with tools including Prompt Builder and Agent Builder.
aPaaS platform
A low-code development platform presented for building applications for complex and changing enterprise needs.
Unified customer data platform
A data platform described as integrating multiple data sources and supporting customer 360 modeling, real-time processing, and data services.
Recent events
- Unconfirmed
销售易 adopts the Neocrm brand identity[5]
At its Engage 2020 brand strategy event, 销售易 introduced the English name “Neocrm,” the mascot Neo and a new brand mark, “Neocrm销售易.”
Sources5 sources
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