Xiaomuzhi

Xiaomuzhi (小拇指) is a Chinese automotive aftermarket chain brand founded in Hangzhou in 2004. It describes itself as a leading chain brand in China's auto aftermarket and has been recognized by the China Chain Store & Franchise Association as one of the "Top 100 National Chain Brands" and by the China Automotive Maintenance and Repair Association as an influential domestic auto repair chain brand. The brand began as a paint and body micro-repair specialist, grew into a fast-maintenance network, and has more recently expanded into new-energy vehicle services and new-media-driven retail. The company operates through a franchise model supported by direct sales, direct supply and direct management. According to its official website, Xiaomuzhi had developed more than 5,400 stores cumulatively and, as of April 2026, was operating 3,713 branded stores in over 290 cities across China. Its core business covers quick repair and maintenance, tires and chassis components, and paint and bodywork. Since 2025 it has been building out a new-energy vehicle service portfolio including oil and fluid maintenance, light modification, paint repair and color change, with floor-mat products reportedly selling more than 200,000 sets through new-media platforms. The brand has gone through three major transformations: a paint micro-repair era from 2004 to 2014, when it grew to 880 stores and became what it describes as the world's largest paint repair chain at the time; a specialized fast-repair era from 2015 to 2022, when it introduced the SE (Service Engineer) management system; and a new-media era from 2023 onward, when it built an "O+O" livestreaming matrix and turned a 198-yuan oil maintenance package into a platform bestseller. Xiaomuzhi is headquartered in Hangzhou and is operated by Hangzhou Xiaomuzhi Automobile Maintenance Technology Co., Ltd., which was listed on China's New Third Board under stock code 834689. The company is led by founder and president Lan Jianjun.

Xiaomuzhi was founded in Hangzhou in 2004 by Lan Jianjun, an engineer who had previously worked at Dongfeng Motor Corporation for 12 years. The brand was registered in 2004, and its first directly operated store, the Daguan store, opened on December 18 of that year. In 2005, the first franchised store opened, marking the beginning of Xiaomuzhi's franchise model. By 2008, the company had become a council member of the China Chain Store & Franchise Association, and its story was featured on CCTV's 'Fortune Story' program under the title 'Xiaomuzhi's Big Business'. That same year, the first franchisee conference was held in Hangzhou, where the Golden Hook and Silver Hook awards were introduced. During its first decade, Xiaomuzhi focused on paint micro-repair, leveraging fast repair technology to grow to 880 stores, which it describes as the world's largest paint repair chain at the time. In 2014, the company launched its 'Double Upgrade Plan,' shifting its business model from paint toward quick repair and maintenance and introducing a service advisor 'car steward' model. It also received the Zhejiang Famous Trademark award that year. In 2015, Xiaomuzhi rebranded with a new image positioned around 'creating a smart auto service e-era' and updated its slogan to 'Accompanying you all the way, with affection and e.' The company, Hangzhou Xiaomuzhi Automobile Maintenance Technology Co., Ltd., was listed on China's New Third Board under stock code 834689. In 2018, it was recognized by the China Automotive Maintenance and Repair Association as one of the 'Top Three Influential Auto Repair Chain Brands in China.' In 2021, Xiaomuzhi established the Golden Hook Club and launched the inaugural issue of 'Lagou' magazine. Its charity initiatives were officially launched in Guizhou and Yunnan. In 2022, the brand entered Douyin's local life services, launching its 198-yuan small maintenance package. In 2024, a documentary about Xiaomuzhi aired on CCTV's 'China Brand Story,' and President Lan Jianjun was appointed by the China Chain Store & Franchise Association as chairman of its Automotive Aftermarket Professional Committee. By 2025, nationwide franchised stores exceeded 3,500, and maintenance packages sold through new-media platforms surpassed 6 million orders. The company also began a comprehensive push into the new-energy vehicle sector, offering services such as new-energy oil and fluid maintenance, light modification, paint repair and color change. As of April 2026, Xiaomuzhi operated 3,713 branded stores in over 290 cities.

• 2026

  As of April 2026, 3,713 branded stores operating in over 290 cities.

• 2025

  Nationwide franchised stores exceeded 3,500; new-media maintenance package sales exceeded 6 million orders; full push into new-energy vehicle services.

• 2024

  CCTV 'China Brand Story' documentary released; President Lan Jianjun appointed chairman of the Automotive Aftermarket Professional Committee of the China Chain Store & Franchise Association.

• 2022

  Entered Douyin local life services; 198-yuan small maintenance package launched.

• 2021

  Golden Hook Club established; 'Lagou' magazine launched; charity initiatives started in Guizhou and Yunnan.

• 2018

  Recognized as one of the 'Top Three Influential Auto Repair Chain Brands in China'.

• 2015

  Brand image upgraded; listed on New Third Board under stock code 834689.

• 2014

  'Double Upgrade Plan' launched, shifting from paint to quick repair and maintenance; received Zhejiang Famous Trademark.

• 2008

  Became a council member of the China Chain Store & Franchise Association; CCTV 'Fortune Story' featured 'Xiaomuzhi's Big Business'; first franchisee conference held.

• 2005

  First franchised store opened, starting Xiaomuzhi's franchise model.

• 2004

  Xiaomuzhi brand registered; first directly operated store (Daguan store) opened on December 18.

Leading chain brand in China's automotive aftermarket, offering transparent quick repair and maintenance services through a digital franchise model.

• Quick repair and maintenance

  Core service covering fast repair and routine maintenance.

• Tire and chassis components

  Tire replacement and chassis component services.

• Paint and bodywork

  Paint repair and bodywork services.

• New-energy vehicle services

  Oil and fluid maintenance, light modification, paint repair and color change for new-energy vehicles.

• TOPZOOM engine oil

  Private-label engine oil with API and ACEA certifications.

• Aoshitu tires

  Tire brand with ISO9001 certification.

• Car floor mats

  Floor mats sold through new-media platforms, with cumulative sales exceeding 200,000 sets.

1. 1小拇指官网首页xiaomuzhi.com
2. 2产品介绍 - 小拇指xiaomuzhi.com
3. 3品牌商加盟 - 小拇指xiaomuzhi.com