Xiangpiaopiao
Xiangpiaopiao is a Chinese consumer brand associated with packaged milk tea and other ready-to-drink or prepared tea beverages.
Last updated October 9, 2026
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Overview
Xiangpiaopiao is a Chinese milk-tea brand known primarily for packaged milk-tea products sold through retail and convenience channels. The brand name is associated with the broader Xiangpiaopiao business, whose product focus is beverage consumption at home or away from specialist tea shops. Its core proposition is convenience: consumers can prepare or consume a milk-tea product without visiting a café or traditional tea outlet. The available reference material identifies Xiangpiaopiao as a milk-tea brand, but does not provide reliable, sufficiently detailed evidence for its founding date, corporate ownership structure, headquarters, leadership history, financial performance, or international footprint. Those fields are therefore left unspecified rather than inferred from similarly named companies or unsupported secondary claims. Xiangpiaopiao should be distinguished from unrelated tea, dairy, and café brands that use overlapping words or transliterations. Based on the supplied industry classification, the brand belongs to consumer staples, with milk tea as its most specific known category. Its principal market is China, although the supplied material does not establish a complete list of countries or regions in which it operates. Product-level history, major launches, advertising campaigns, controversies, and corporate decisions also require additional verifiable sources before they can be documented as encyclopedia facts.
History
The available reference material provides only a basic identification of Xiangpiaopiao as a milk-tea brand. It does not reliably document the brand's founding, founders, corporate development, ownership, product chronology, distribution expansion, advertising history, or current management. Xiangpiaopiao is therefore recorded here as a Chinese consumer brand in the milk-tea category, while unverified historical details are intentionally omitted. Additional primary or reputable secondary sources would be needed to establish when the brand was created, how it relates to any corporate entity using the same name, when individual products entered the market, and whether the business has expanded beyond China. No defensible chronology can be constructed from the supplied material alone.
Xiangpiaopiao is established as a milk tea brand in China.
The brand becomes known for its instant cup milk tea products.
Products and positioning
A mass-market Chinese convenience-beverage brand centered on packaged milk tea.
Milk tea
Packaged milk tea
The brand's best-supported product category is packaged milk tea: a convenient tea-and-milk beverage intended for retail purchase and consumption outside a specialist tea shop. The supplied reference does not identify specific recipes, package formats, flavors, launch dates, or current product availability.
Controversies
2024
Meco juice tea cup sleeve marketing at Japanese store questioned as staged
In May 2024, images of cup sleeves with related slogans appearing at a Japanese store for Xiangpiaopiao's Meco juice tea circulated. Caixin reported that netizens questioned it as staged, and the Japanese store denied selling the cup sleeves. This entry concerns a dispute over marketing authenticity; the cited report does not constitute a regulatory determination of fraud.
Recent events
- Unconfirmed
Xiangpiaopiao announces a price increase[3]
Reported:
The article reports that Xiangpiaopiao, a leading instant milk tea brand, recently announced a price increase; it gives no details of the increase.
Xiang Piao Piao launches self-heating milk tea pot[4]
Reported:
Xiang Piao Piao launched its self-heating milk tea pot, which includes an internal heating pack and can heat the drink in five minutes. The product was on sale at the time of publication.
- Unconfirmed
Xiangpiaopiao lowers performance targets for its 2020 incentive plan[5]
Reported:
Xiangpiaopiao lowered the revenue-growth targets for 2020 and 2021 under its 2018 restricted-stock incentive plan, citing a materially adverse change in operating conditions amid the epidemic.
Xiangpiaopiao reports lower first-three-quarter earnings[5]
Reported:
Xiangpiaopiao reported first-three-quarter 2020 revenue of 1.893 billion yuan, down 20.47% year over year, and net profit of 44.4902 million yuan, down 66.35%; net profit excluding non-recurring gains and losses fell 97.90%.
香飘飘 released 2020 first-half results[6]
香飘飘 released its 2020 first-half results, reporting revenue of 991 million yuan; second-quarter revenue and net profit increased year over year.
Xiangpiaopiao announces executive resignation[7]
Reported:
Xiangpiaopiao Food Co., Ltd. announced that director, board secretary and deputy general manager Gou Zhenhai had submitted his resignation for personal reasons. His resignation will take effect after shareholders elect a new director; he will continue performing director duties until then.
Sources7 sources
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