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Xiamen Media Group

A municipal television and radio broadcasting group serving Xiamen, China.

Last updated October 9, 2026

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Overview

Xiamen Media Group, commonly abbreviated as XMG, is a municipal television and radio broadcasting organization based in Xiamen, Fujian, China. Its Chinese name is 厦门广播电视集团. The group operates as a local-government-owned media network and provides television channels, radio services, mobile television, news programming, entertainment, cultural content, and public-information broadcasting for audiences in Xiamen and the surrounding region. The organization developed from the consolidation of earlier Xiamen broadcasting institutions, including Xiamen Television and the People's Radio Station of Xiamen. Xiamen Television began broadcasting on 22 November 1978 through VHF channel 4. During the 1990s, the television operation expanded with a second service using UHF channel 26. These earlier television and radio entities later formed the institutional basis of Xiamen Media Group. XMG's television portfolio includes XMTV-1, identified as a news channel; XMTV-2, a cross-Strait-oriented channel; XMTV-3, focused on lifestyle programming; and XMTV-4, carrying drama and film content. The group also operates Xiamen Star, a satellite television service, and Xiamen Mobile TV. The channel structure reflects the group's dual role as a local public broadcaster and a provider of specialized programming for different audience interests. Its radio services cover news, music, Min Nan-language programming, and economic and traffic information. Listed broadcast services include a news service on FM 99.6 MHz and AM 1107 kHz, a music service on FM 90.9 MHz, a Min Nan-language service on FM 101.2 MHz and AM 801 kHz, and an economy and traffic service on FM 107 MHz and AM 1278 kHz. The use of Min Nan programming is particularly relevant to Xiamen's linguistic and cultural environment. Xiamen Media Group's positioning is that of a city-focused, integrated broadcast institution rather than a commercial national media conglomerate. Its output combines local news and public information with cultural, lifestyle, entertainment, film, drama, music, transport, and cross-Strait programming. The group's official website serves as an online point of access for its media activities, although the available reference material does not provide a complete account of its digital products, organizational structure, revenue, audience size, or current management. No reliable public information in the supplied sources establishes a separate legal founding date for the group itself, a stock-market listing, or a private corporate parent.

History

The history of Xiamen Media Group is rooted in the development of municipal broadcasting in Xiamen. The group's predecessor institutions included Xiamen Television and the People's Radio Station of Xiamen. These organizations represented the city's separate television and radio broadcasting functions before their integration into a broader media group. Xiamen Television began regular broadcasting on 22 November 1978, transmitting on VHF channel 4. This launch established a dedicated television service for the city and provided the foundation for later expansion. By the 1990s, the television operation had added a second channel using UHF channel 26, indicating the development of a multi-channel structure capable of carrying more differentiated programming. The later formation of Xiamen Media Group brought the city's former television and radio entities together under a common municipal broadcasting organization. The group is owned by the local government and operates as a public media institution serving Xiamen. Its combined television and radio structure allows it to distribute content across several broadcast formats and to maintain services aimed at news, public information, culture, entertainment, language, transport, and economic information. The group's television portfolio has subsequently been organized around several specialist services. XMTV-1 is designated as a news channel, while XMTV-2 emphasizes cross-Strait programming. XMTV-3 is oriented toward lifestyle content, and XMTV-4 carries drama and films. Xiamen Star extends the group's television presence through a satellite channel, while Xiamen Mobile TV provides a mobile-oriented distribution service. Radio remains a central part of the organization. Its listed services include news, music, Min Nan-language broadcasting, and economy and traffic programming. The Min Nan service reflects the linguistic character of southern Fujian and Xiamen, while the economic and traffic service addresses practical daily information needs for local residents. The use of both FM and AM frequencies gives the radio operation multiple terrestrial transmission outlets. The available reference material does not identify a separate incorporation year for Xiamen Media Group, a named founder, or a detailed chronology of subsequent reorganizations. It also does not document specific campaigns, executive appointments, acquisitions, controversies, financial results, or major technology transitions. Accordingly, the documented history is best understood as the evolution of Xiamen's municipal television and radio services from the 1978 launch of Xiamen Television to the integrated broadcasting structure represented by Xiamen Media Group.

  • 1990

    Second television channel develops

    [1]

    By the 1990s, Xiamen Television is also operating a second service on UHF channel 26, reflecting the expansion of local television output.

  • 1978

    Xiamen Television begins broadcasting

    [1]

    Xiamen Television starts broadcasting on 22 November on VHF channel 4, establishing the city's dedicated television service.

  • Former television and radio institutions are integrated

    [1]

    Xiamen Television and the People's Radio Station of Xiamen become the principal predecessor institutions of Xiamen Media Group.

Products and positioning

A locally focused, government-owned integrated television and radio broadcaster serving Xiamen through news, public information, cultural programming, entertainment, specialized radio, and cross-Strait-oriented media.

  • Television news channel

    XMTV-1

    XMTV-1 is the group's news-oriented television service. It forms part of Xiamen Media Group's local information and public-affairs broadcasting portfolio.

  • Cross-Strait television channel

    XMTV-2

    XMTV-2 is designated as the group's Cross-Strait Channel. Its positioning reflects Xiamen's geographic and cultural relationship with Taiwan and the wider cross-Strait media context.

  • Lifestyle television channel

    XMTV-3

    XMTV-3 is the Life Channel, dedicated to lifestyle-oriented programming within the group's multi-channel television structure.

  • Drama and film television channel

    XMTV-4

    XMTV-4 is the group's Drama & Movie Channel, providing a television outlet centered on dramatic and film content.

  • Satellite television

    Xiamen Star

    Xiamen Star is a satellite television service associated with Xiamen Media Group. The satellite format gives the group a distribution channel beyond its core terrestrial city services.

  • Mobile television

    Xiamen Mobile TV

    Xiamen Mobile TV is the group's mobile-oriented television service, extending its broadcast content to a mobile distribution format.

  • Radio broadcasting

    Xiamen radio services

    The radio portfolio includes news, music, Min Nan-language, and economy and traffic services. Listed frequencies include FM 99.6 MHz and AM 1107 kHz for news; FM 90.9 MHz for music; FM 101.2 MHz and AM 801 kHz for Min Nan programming; and FM 107 MHz and AM 1278 kHz for economic and traffic broadcasting.

Controversies

  • Municipal inspection team stationed at the group

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Brand decisions

  • Approval of the Xiamen broadcasting system reform pilot planOther
  • Establishment of Xiamen Media Group as a pilot reform unitOther
  • Dual-track structure of public institution and industry operationsOther
  • Public procurement and service outsourcing announcementsOther
  • Open selection of a local MCN operatorOther

Recent events

  • XMG announces new display options for NEO gaming laptops[6]

    Reported:

    XMG announced new 165 Hz WQHD display options for its NEO 15 and NEO 17 gaming laptops. The article says the NEO 15 option was currently available and the NEO 17 option would be available to order from the end of December.

Sources6 sources

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