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XHTPG-TDT

A state-owned television station serving Tepic and the wider state of Nayarit, Mexico.

Last updated August 31, 2026

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Overview

XHTPG-TDT is a state-owned television station based in Tepic, Nayarit, Mexico. It forms part of the Sistema de Radio y Televisión de Nayarit, the state broadcasting agency responsible for radio and television services operated by the government of Nayarit. The station uses virtual channel 10 and has been identified on air as 10 TV Nayarit. The station's history has two relevant dates. XHTPG was signed on in 1993, while digital broadcasting began in 2015. Its role is primarily regional and public-service oriented rather than commercial. Programming has included local and national cultural material, public-interest content, and shows connected with the social, civic, and governmental life of Nayarit. The station has also carried selected programs from Mexican and international public or cultural broadcasters, including Canal 22, TV4 Guanajuato, TV UNAM, Canal Once, Spain's RTVE, and Germany's DW. The station's presentation and network identity have changed with state administrations. The Nayarit state television system used the identity La Señal de la Gente and was later promoted as Tele 10 during the governorship of Roberto Sandoval Castañeda. In 2017, during the administration of Governor Antonio Echevarría García, XHTPG received a new logo consistent with the visual style adopted by other state agencies. These changes concerned branding and institutional presentation rather than a change in the station's basic public ownership. XHTPG-TDT has also operated or been associated with relay facilities intended to extend the state network's reach. Two dependent repeaters were formerly located in Ixtlán del Río and Tecuala. From 2007 through 2017, the state government additionally owned XHNSJ-TDT channel 24, formerly analog channel 6, in San Juan de Abajo in the municipality of Bahía de Banderas. The concession for XHNSJ was surrendered on October 16, 2017, with the government citing an insufficient budget to continue operating the repeater. The station's current public profile is therefore that of a Nayarit government broadcasting outlet with a regional television remit, a mix of locally relevant and acquired cultural programming, and an identity that has evolved alongside changes in state administration. Detailed information on its present schedule, audience, finances, senior management, and exact coverage area is not established in the supplied reference material.

History

XHTPG-TDT is part of the Sistema de Radio y Televisión de Nayarit, a state broadcasting organization associated with the government of Nayarit. The station was signed on in 1993 in Tepic. Although its origins date to that year, the supplied reference distinguishes the start of the service from the beginning of digital transmission: XHTPG began broadcasting digitally in 2015. The station operates on virtual channel 10 and has used the on-air identity 10 TV Nayarit. Its mandate and programming profile are regional and public-service oriented. Rather than being described as a conventional private commercial broadcaster, XHTPG has carried programs connected with Nayarit's cultural and civic life, alongside other local and national material relevant to the state and its government. Its schedule has also included programming acquired or relayed from public, educational, and cultural institutions. The named sources include RTVE, DW, Canal 22, TV4 Guanajuato, TV UNAM, and Canal Once. The broader state television network has undergone changes in branding as political administrations changed. During the government of Roberto Sandoval Castañeda, the network was known as La Señal de la Gente and later as Tele 10. In 2017, under Governor Antonio Echevarría García, XHTPG adopted a new logo designed in the style of other state agencies. This visual change reflected a broader government identity system and did not, according to the supplied material, represent privatization or a transfer away from state ownership. Coverage beyond Tepic was supported by dependent relay infrastructure. XHTPG formerly had two repeaters, located in Ixtlán del Río and Tecuala. A separate state-owned repeater, XHNSJ-TDT 24 in San Juan de Abajo, Bahía de Banderas Municipality, was associated with XHTPG from 2007 to 2017. XHNSJ had previously operated on analog channel 6. On October 16, 2017, the Nayarit state government surrendered that concession, stating that available budget was insufficient to maintain the repeater. The surrender reduced the network's directly operated relay assets in that part of the state. The available reference material does not provide reliable details about current executives, annual budgets, audience measurements, commercial revenue, ownership changes, or a detailed present-day schedule. On the documented record, XHTPG-TDT remains a Nayarit state television service whose principal identity is regional public broadcasting under the 10 TV Nayarit name.

  • 2017

    Station branding was revised

    [1]

    During the administration of Governor Antonio Echevarría García, XHTPG received a new logo aligned with the visual style of other Nayarit state agencies.

  • 2017

    XHNSJ-TDT concession surrendered

    [1]

    On October 16, the state government surrendered the concession for XHNSJ-TDT, citing insufficient budget to continue operating the repeater.

  • 2015

    Digital broadcasting began

    [1]

    XHTPG began digital broadcasting.

  • 2007

    XHNSJ-TDT became a state-owned associated repeater

    [1]

    The Nayarit state government owned XHNSJ-TDT 24 in San Juan de Abajo from 2007, extending the state network's relay presence in Bahía de Banderas Municipality.

  • 1993

    Station signed on

    [1]

    XHTPG was signed on as a television station serving Tepic and Nayarit.

Products and positioning

Public-service and state broadcaster serving Nayarit, with a regional television identity and a schedule combining local, national, cultural, educational, and public-interest programming.

  • Regional television service

    10 TV Nayarit

    The station's principal on-air service on virtual channel 10. 10 TV Nayarit presents regional television for Tepic and Nayarit, combining local programming with cultural, educational, public-interest, and selected externally produced content.

  • Television programming

    Local and cultural programming

    XHTPG carries programming relevant to Nayarit, including local and national cultural material and shows associated with the state's civic and governmental life. The supplied reference also identifies acquired or shared programming from RTVE, DW, Canal 22, TV4 Guanajuato, TV UNAM, and Canal Once.

Brand decisions

  • 2017

    Surrender of the XHNSJ-TDT repeater concessionStrategy

    Background

    The Nayarit state government operated XHNSJ-TDT 24 in San Juan de Abajo as an associated repeater from 2007. The government stated that the available budget was not sufficient to continue operating it.

    Action taken

    The state government surrendered the XHNSJ-TDT concession on October 16, 2017.

    Aftermath

    The state broadcasting network no longer operated that repeater under the surrendered concession. The supplied material does not quantify the resulting change in coverage.

Sources2 sources

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