XGIMI

XGIMI (极米) is a Chinese consumer electronics brand focused on smart projectors and home entertainment hardware. The company was founded in Chengdu, Sichuan, in 2013 by Zhong Bo and a group of engineers, and it grew into one of China's best-known projector brands by combining high-brightness optical engines with built-in smart TV software, automatic keystone correction, autofocus and compact industrial design. Its product range spans portable pico projectors, 1080p and 4K home projectors, laser TV and ultra-short-throw models, and accessories such as stands and screens. XGIMI sells primarily in China and has expanded into international markets including Europe, North America, Japan and Southeast Asia, often through e-commerce and retail partnerships. The brand positions itself at the premium end of the consumer projector market, emphasizing picture quality, ease of setup and lifestyle-friendly design rather than pure office or education projection. Chengdu XGIMI Technology Co., Ltd. is listed on the Shanghai Stock Exchange STAR Market under the ticker 688696, giving the brand access to public capital markets while remaining an independent Chinese consumer-technology company. In recent years XGIMI has pushed into laser light sources, 4K resolution and smart-home integration, and it competes with both traditional projector makers and newer smart-projector entrants. The brand's identity is closely tied to the idea of a 'home cinema in a box' — a projector that replaces a television for casual viewing, gaming and streaming in smaller living spaces.

XGIMI was founded in Chengdu, Sichuan, China, in 2013 by Zhong Bo together with a group of engineers, many with backgrounds in display and consumer electronics. The founding team set out to build a projector that could serve as a mainstream home television replacement rather than a niche office tool, combining a bright optical engine with an integrated smart operating system and automatic image adjustment. Early products targeted the Chinese market, where small apartments and a young, tech-savvy consumer base made a compact projector an attractive alternative to large flat-panel TVs. The brand built its reputation on the Z series of portable projectors and the H series of brighter home models, which paired 1080p resolution with built-in streaming apps, autofocus and automatic keystone correction. Over time XGIMI expanded its lineup into 4K resolution, laser light sources and ultra-short-throw laser TV products, and it invested in its own optical engine and software development to differentiate from lower-cost competitors. The company also pursued international expansion, entering markets in Europe, North America, Japan and Southeast Asia through e-commerce platforms and retail partners, and it built a global brand presence around trade shows and online marketing. Chengdu XGIMI Technology Co., Ltd. listed on the Shanghai Stock Exchange STAR Market under the ticker 688696, giving the brand public-market visibility and capital for research and development. In the 2020s XGIMI continued to face intensifying competition from both established projector makers and new smart-projector entrants, and it responded by emphasizing laser technology, brightness improvements and premium design. The brand remains headquartered in Chengdu and positions itself as a leading Chinese smart-projector company with a growing international footprint.

• 2021

  Chengdu XGIMI Technology Co., Ltd. lists on the Shanghai Stock Exchange STAR Market (ticker 688696).

• 2018

  XGIMI expands international sales into Europe and other overseas markets.

• 2014

  Early portable smart projectors launched for the Chinese consumer market.

• 2013

  XGIMI founded in Chengdu, Sichuan, China by Zhong Bo and a team of engineers.

Premium consumer smart-projector brand emphasizing picture quality, automatic setup and lifestyle design for home entertainment.

• XGIMI Z series portable projectors

• XGIMI H series home projectors

• XGIMI Horizon series

• XGIMI Aura laser TV

• 2026-10-09

  XGIMI opens pre-orders for MemoMind One AI display glasses[2]极米开启AI显示眼镜MemoMind One超前预约ai.zol.com.cn

  Reported: 2026-10-09

  On October 9, 2026, XGIMI opened pre-orders for its MemoMind One AI display glasses, with the pre-order channel available from 10 a.m. that day through official stores on major e-commerce platforms. The glasses feature Zeiss display series lenses, no built-in camera, EU EN 18031 certification, Harman-tuned audio, an Apple MFi-certified chip, and up to 16 hours of combined battery life.

1. 1XGIMI official websitexgimi.com
2. 2极米开启AI显示眼镜MemoMind One超前预约ai.zol.com.cn