XGIMI

Corporate brand

A Chinese consumer-electronics brand focused on smart projectors, laser projection products, and related home-entertainment hardware.

Last updated October 12, 2026

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Overview

XGIMI is the principal consumer brand of Chengdu XGIMI Technology Co., Ltd., a Chinese electronics company established in 2013 and headquartered in Chengdu, Sichuan. The company develops and sells smart projection products, including portable projectors, home-cinema projectors, high-brightness laser projectors, ultra-short-throw projection systems, and accessories. Its products generally combine an optical projection engine with a built-in operating system, speakers, wireless connectivity, automatic image adjustment, and access to video or application ecosystems, positioning the projector as an integrated screen-and-entertainment device rather than as a standalone display component. The brand emerged during the expansion of China’s smart-device and internet-enabled home-appliance markets. XGIMI’s proposition has centered on simplifying projector ownership through compact industrial design, automated keystone correction and focusing, integrated audio, and software-driven control. This approach helped it compete in a category that historically required separate components such as a projector, media player, speakers, and manual installation hardware. Its product range has covered both portable models intended for flexible use and larger home-theater or living-room products intended to replace a conventional television in selected viewing environments. XGIMI has also developed products under multiple series and naming families, including the H series, RS series, MoGo portable projectors, Halo portable projectors, and Aura ultra-short-throw laser products. Product availability and naming can vary by market. The company has marketed projectors through China’s domestic retail and e-commerce channels while building distribution and direct-sales operations in overseas markets, including Japan, Europe, North America, and other regions. International products may use different software, content services, specifications, and certifications from Chinese-market versions. The company became publicly listed in Shanghai in 2021 under stock code 688696. The listing provided a public-market financing and reporting structure for a business operating in a competitive consumer-electronics sector. XGIMI’s competitive environment includes established projector manufacturers, television brands entering large-screen projection, and specialist home-theater companies. Its differentiation has generally been based on product integration, industrial design, software features, audio partnerships or built-in audio capabilities, and a broad range of form factors. XGIMI should be distinguished from a generic projector product category and from unrelated companies using similar abbreviated names. The brand’s core identity is associated with consumer smart projection and home audiovisual equipment. Its current status is active, although specific product generations, operating-system features, distribution arrangements, and regional offerings change over time. Public information supplied for this record supports the brand’s founding period, headquarters, founder, public listing, and broad product scope, but does not establish a complete current executive roster, detailed ownership structure, or a verified list of every international market.

History

XGIMI was established in 2013 in Chengdu, China, during a period when connected consumer devices and large-screen home entertainment were expanding rapidly. Its business was built around the idea that a projector could become a self-contained smart display. Rather than requiring users to assemble a projector, external media source, audio system, and manual installation process, the company’s products sought to combine these functions in a single consumer-oriented device. The brand’s early development focused on compact smart projectors and software-enabled home projection. Automated focusing, keystone correction, wireless connectivity, integrated speakers, and built-in operating systems became important elements of the product proposition. These features addressed common barriers to projector adoption, including setup complexity and the need for separate audiovisual equipment. XGIMI also used industrial design and small form factors to target living rooms, bedrooms, temporary viewing spaces, and portable entertainment use. As the product portfolio expanded, the company introduced several families aimed at different use cases. Portable products such as the MoGo and Halo lines addressed mobility and flexible placement. Larger home products, including H-series models, targeted everyday television replacement or home-cinema use. Higher-output and laser-based systems, including RS-series products and the Aura ultra-short-throw product, addressed users seeking larger images, higher brightness, and more permanent living-room installations. Product names, specifications, and availability have varied across regions and generations. XGIMI expanded beyond China through overseas sales and regional operations. Its international business has included markets such as Japan, Europe, North America, and Southeast Asia, although the exact retail footprint, software platform, content availability, and regulatory configuration differ by country. Internationalization required the company to adapt products to local distribution, language, content, electrical, wireless, and safety requirements. The company completed its public listing on the Shanghai Stock Exchange Science and Technology Innovation Board in 2021 under stock code 688696. The listing marked a major corporate milestone and made the company subject to public-company disclosure and governance requirements. XGIMI has continued to operate in a competitive display market that includes traditional projector manufacturers, television companies, and other smart-projector brands. Its broad strategy has remained centered on integrated home audiovisual products, combining projection hardware with software, connectivity, audio, and automated user experience. The available reference material does not establish a complete chronology of every product launch, leadership appointment, campaign, or corporate transaction. Accordingly, this entry records only the founding, broad product evolution, international expansion, and public listing that can be stated without adding unsupported details.

2021
Shanghai Stock Exchange listing
[2]Shanghai Stock Exchange company information for code 688696sse.com.cn
Chengdu XGIMI Technology Co., Ltd. began trading on the Shanghai Stock Exchange Science and Technology Innovation Board under ticker 688696.
2013
Company founded
[1]XGIMI official websitexgimi.com
XGIMI was established in Chengdu, China, with a focus on smart projection and consumer home-audiovisual products.

Products and positioning

Mid-to-high-end consumer home-audiovisual equipment, emphasizing integrated smart projection, industrial design, portability, and simplified setup.

Home smart projectors
H series
The H series is a family of home-oriented smart projectors intended for living-room and general household viewing. Models in the family have typically emphasized integrated operating-system functions, automatic setup assistance, built-in audio, wireless connectivity, and a large projected image. Exact brightness, resolution, software, and connectivity specifications differ by model and market.
High-performance home projectors
RS series
The RS series represents higher-end home projection within XGIMI’s portfolio. Products under this name have been associated with stronger performance and larger-room or home-cinema use than compact portable models. Individual generations may differ in light source, resolution, brightness, image processing, audio configuration, and regional software support.
Portable smart projectors
MoGo
MoGo is a portable-projector family designed for flexible placement and smaller-space viewing. The line generally prioritizes compact dimensions, integrated smart functions, wireless connectivity, and ease of transport. Depending on the generation, models may include battery operation or other portability features, while technical specifications and supported services vary by region.
Portable smart projectors
Halo
Halo is a portable XGIMI projector family aimed at users who want a larger-than-screen viewing experience without a fixed installation. Its design brief combines a compact enclosure with integrated audio, smart projection functions, and wireless use. The capabilities of individual Halo generations, including light source, resolution, battery behavior, and software, are not uniform across all markets.
Ultra-short-throw laser projector
Aura
Aura is an ultra-short-throw laser projection system designed for placement close to a wall or projection surface. It targets living-room users seeking a very large image from a comparatively short installation distance. The product combines a laser light source with smart-projector functions and integrated audio. Regional versions and successor products may differ in resolution, brightness, operating system, and bundled accessories.

Controversies

2019
Source 1 Source 2 Source 3

2021
Public-market listingOther
Background
XGIMI had developed from a smart-projector company into a public consumer-electronics business.
Action taken
Chengdu XGIMI Technology Co., Ltd. listed on the Shanghai Stock Exchange Science and Technology Innovation Board under code 688696.
Aftermath
The listing placed the company under public-company disclosure and governance requirements and provided a formal public-market financing structure.
Source

Recent events

2021
XGIMI Technology begins trading on the Shanghai Stock Exchange STAR Market[6]极米科技在上海证券交易所科创板上市sse.com.cn
Other
XGIMI Technology completed its initial public offering and started trading under ticker 688696, marking a major financing and governance milestone for the projector manufacturer.
XGIMI expands its international smart-projector business[1]XGIMI official websitexgimi.com
Other
The company has developed overseas sales and marketing channels for selected projector lines in markets including North America, Europe and Japan.

Sources15 sources

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