XFX

XFX, known in China as 讯景, is a graphics-card brand. Its Chinese official website presents it as a gaming-focused brand, describing product design as being considered from the player’s perspective and emphasizing gaming experience. The site offers product information, a sales-network section, drivers, FAQs, and customer support. The company-history page says a technology company was founded in 1989 and that the XFX brand was created in 2002, when it launched XFX graphics cards based on NVIDIA graphics chips. The Chinese name 讯景 was adopted in 2004. In 2009, XFX became an AMD core partner and launched a full range of XFX graphics cards based on AMD graphics chips. The company describes itself as having more than twenty years of board-production experience and research-and-development capabilities, and as one of AMD’s global core partners. The current Chinese website features Radeon RX 9000-series and RX 7900-series graphics cards, and also retains references to earlier Radeon products and promotions. Its stated ambition is to develop its graphics-card business in China’s DIY market and to build a professional graphics-card manufacturer with a recognized proprietary brand. The supplied sources do not identify the company’s headquarters, founder, ownership, or listed status.

The XFX company-history page traces the business’s beginnings to a technology company founded in 1989. It dates the creation of the XFX brand to 2002, when the brand launched graphics cards using NVIDIA graphics chips. In 2003, XFX formally became an NVIDIA launch partner. In 2004, the Chinese brand name 讯景 was officially adopted. In 2005, XFX established “Play Hard” as a brand-promotion objective. A significant change in the product-chip relationship came in 2009: according to the company timeline, XFX became an AMD core partner and launched a full range of graphics cards based on AMD graphics chips. The company’s profile describes it as having more than twenty years of professional board-production experience and substantial R&D capability, and identifies it as one of AMD’s global core partners. It also describes a strategy of developing its “graphics cards for gamers” concept in China’s DIY market and building a professional graphics-card manufacturer supported by its own brand. The Chinese official website currently features Radeon RX 9000-series and RX 7900-series products. It also presents practical support resources, including drivers, FAQs, and contact channels. The supplied material does not establish the founder, ownership structure, headquarters, or corporate listing status, so those details are not specified here.

• 2009

  AMD partnership and graphics-card range

• 2005

  “Play Hard” brand objective

• 2004

  Chinese brand name adopted

• 2003

  Becomes an NVIDIA launch partner

• 2002

  XFX brand launches

• 1989

  A technology company is established

A gaming-focused graphics-card brand that emphasizes player-oriented product design and identifies itself as an AMD global core partner.

• Radeon RX 9000 series

  A graphics-card series featured on the Chinese official website as a new-generation flagship for high-end 4K gaming.

• Radeon RX 7900 series

  A graphics-card series featured on the Chinese official website, which highlights RDNA 3, chiplet design, FSR 3.0, DP 2.1, and 5 nm.

• XFX graphics cards based on NVIDIA graphics chips

  The brand’s initial graphics-card products, launched in 2002.

• XFX graphics cards based on AMD graphics chips

  A full range of such cards was launched after XFX became an AMD core partner in 2009.

1. 1XFX讯景(中国)xfx.com.cn
2. 2XFX讯景(中国) | 公司历程xfx.com.cn
3. 3XFX讯景(中国) | 关于讯景xfx.com.cn
4. 4XFX讯景(中国) | 公司简介xfx.com.cn