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Xebio Holdings

Japanese sporting goods retail group operating Super Sports XEBIO, Victoria Golf and other store brands.

Last updated September 15, 2026

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Overview

Xebio Holdings is a Japanese sporting goods sales company. Its group traces its origins to Sansuits Co., Ltd., established in July 1973, which was renamed Sankyo Co., Ltd. in August 1979 and XEBIO Co., Ltd. in November 1987. The group operates retail store brands including Super Sports XEBIO, Victoria Golf and L-Breath, and since October 1, 2015 has operated under a pure holdings company structure with six core subsidiary companies.

History

The group's history begins in July 1973, when it was established as Sansuits Co., Ltd. In August 1979 the trade name was changed to Sankyo Co., Ltd., and in November 1979 the first large-scale XEBIO store opened in the former Nagasakiya Building in Fukushima Prefecture with the theme of fashion and sports. In November 1983 a suburban sports store, "Top Sports Namiki," opened in Koriyama City, followed in October 1984 by the suburban men's clothing store "Sankyo Asaka" and in November 1985 by the suburban single casual wear store "Men's Capa Kuwano," both in Koriyama City. In November 1987 the trade name was changed to XEBIO Co., Ltd. In April 1988 the store was registered at the Japan Securities Dealers Association, Tokyo District, and in May 1990 a new head office was completed at 3-7-35 Asahi, Koriyama City, Fukushima Prefecture, with the company listed on the Second Section of the Tokyo Stock Exchange. In July 1990 the first suburban golf specialty store, "XEBIO Sports Katsuta (currently Xebio Sports Hitachinaka)," opened in Katsuta City (currently Hitachinaka City), Ibaraki Prefecture. In April 1991 the company acquired 100% of the shares of Resort Hotel Bandai Co., Ltd. (currently Seiryozen Co., Ltd., a consolidated subsidiary). In October 1992 the XEBIO Business Service Co., Ltd Motomiya Distribution Center was completed, and in December 1992 the suburban large complex "Super Sports XEBIO Izumi-Chuo Sendai" opened in Sendai along with six other new mega stores. In September 1995 the listing was changed to the first section of the Tokyo Stock Exchange, and in June 1996 a business alliance agreement was concluded with Briti... As of October 1, 2015, XEBIO Group transitioned to a pure holdings company structure, with six core subsidiary companies placed under the holdings company.

Products and positioning

Aims for qualitative expansion as a "only-one company" rather than a "number one company," based on a "Customer First" policy.

Product categories. Sports merchandise · Fashion merchandise · Golf equipment

Sources5 sources

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