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Xara

Xara is a creative software brand that develops design, collaboration, and marketing automation tools.

Last updated September 11, 2026

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Overview

Xara is a creative software brand that started developing software in 1981 and established itself as one of the most recognised creative software brands in the UK. Its product suite spans cloud-based collaboration and marketing automation, including Xara Cloud for creating marketing material and business content, and a system for real estate brokerages that automates marketing workflows. The company has offices in Berlin and Hemel Hempstead, with 48 team members working across five continents.

History

Xara started developing software in 1981 and quickly established itself as one of the most recognised creative software brands in the UK. From the beginning, Xara pioneered technologies such as the world's first check-as-you-type spell checker, award-winning desktop publishing tools, and the first drawing software with real-time anti-aliasing and transparency control. Today, Xara is on a new mission: transforming the way content is created, collaborated on, and controlled within modern businesses, combining creative design, real-time collaboration, and corporate brand management into one seamless experience.

Products and positioning

Creative software for accessible design, collaboration, and brand management.

  • Xara Cloud

    A cloud-based tool for creating marketing material and business content, with multi-document support, professionally designed templates, brand consistency features, and cloud storage.

  • Marketing automation for real estate brokerages

    A system that automates marketing workflows for real estate brokerages, including market listings 24/7, auto-posting for agents, and personalized agent requests.

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