Wyndham Hotels & Resorts, Inc.
Wyndham Hotels & Resorts is one of the world's largest hotel franchising companies, with a portfolio of economy, midscale and upscale brands spanning roughly 9,000-plus hotels across more than 90 countries.
Last updated October 30, 2026
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Overview
Wyndham Hotels & Resorts, Inc. is an American hotel franchising and management company headquartered in Parsippany, New Jersey. It is one of the largest hotel companies in the world by number of properties, built around a predominantly franchised, asset-light model: the company licenses its brands to independent hotel owners and collects royalty fees, while also providing management services and a loyalty program. Its portfolio is concentrated in the economy and midscale segments — where it is the largest player globally — complemented by upscale and lifestyle brands. The company's brand family includes well-known names such as Super 8, Days Inn, Ramada, La Quinta, Travelodge, Howard Johnson, Microtel, Wingate, Baymont, AmericInn, Hawthorn Suites, Dolce Hotels & Resorts, Tryp by Wyndham, Wyndham Grand, Wyndham Garden, Esplendor, and the Wyndham Rewards loyalty program. Wyndham Rewards is one of the most widely used hotel loyalty programs, with tens of millions of enrolled members. Wyndham Hotels & Resorts became an independent public company in 2018, when it was spun off from Wyndham Worldwide (the former parent that also housed Wyndham Destinations, the vacation-ownership business). The separation created a pure-play hotel franchising company listed on the New York Stock Exchange under the ticker WH. Since then, the company has grown through organic signings and strategic acquisitions, notably the 2019 acquisition of La Quinta's hotel franchising and management business, which strengthened its midscale presence in the United States. Geographically, Wyndham operates across the United States, Canada, Latin America, Europe, the Middle East, Africa and Asia Pacific, including a substantial presence in China through its Wyndham and Ramada brands. The company positions itself as a value-driven, owner-friendly franchisor, emphasizing low cost of ownership, strong distribution and a broad brand ladder that lets developers move up or down segments. Its business is highly fee-based, with revenue driven by franchise royalties, marketing and reservation fees, and management fees, making it relatively resilient to economic cycles compared with hotel owners. In recent years, Wyndham has faced a public takeover campaign from Choice Hotels International, which launched a hostile bid in 2023–2024; Wyndham's board rejected the approach, and Choice ultimately withdrew, leaving Wyndham independent. The company continues to focus on net room growth, international expansion, and the continued development of its loyalty and technology platforms.
History
Wyndham Hotels & Resorts traces its roots to the Wyndham brand, which originated as a hotel name in the 1980s and was later consolidated into the hospitality empire built by HFS Incorporated and its successor Cendant Corporation. Cendant, formed from the merger of HFS and CUC International, assembled a large portfolio of franchised hotel brands — including Super 8, Days Inn, Ramada, Howard Johnson, Travelodge and Wingate — and later rebranded its hospitality division as Wyndham Worldwide after acquiring the Wyndham brand and its upscale properties. In 2006, Cendant split into four companies, with the hotel and timeshare businesses combined into Wyndham Worldwide Corporation. Wyndham Worldwide grew into one of the world's largest hospitality companies, operating hotels, vacation ownership resorts and vacation rentals. Its hotel division, Wyndham Hotel Group, became the largest hotel franchisor by property count, driven by its economy and midscale brands and international expansion, particularly in China and Latin America. In 2018, Wyndham Worldwide separated its hotel business from its vacation ownership business (Wyndham Destinations), creating Wyndham Hotels & Resorts, Inc. as an independent, publicly traded company listed on the New York Stock Exchange under the ticker WH. The spin-off allowed the hotel company to focus on its asset-light franchising model and growth strategy. A major strategic step came in 2019, when Wyndham acquired La Quinta Holdings' hotel franchising and management business, adding the La Quinta brand and strengthening its midscale presence in the United States. The company also invested in its loyalty program, Wyndham Rewards, and in technology platforms to support franchisees. In 2023, Choice Hotels International made an unsolicited, then hostile, takeover proposal for Wyndham. Wyndham's board repeatedly rejected the offer, arguing it undervalued the company and raised regulatory and strategic concerns. In 2024, Choice withdrew its bid, and Wyndham remained independent. The company has continued to pursue net room growth, international expansion and brand development across its economy, midscale and upscale segments.
- 2024
Choice Hotels withdrew its hostile bid; Wyndham remained independent
- 2023
Choice Hotels International launched an unsolicited takeover proposal
- 2019
Acquired La Quinta's hotel franchising and management business
- 2018
Wyndham Hotels & Resorts spun off from Wyndham Worldwide and listed on the NYSE under ticker WH
Products and positioning
Asset-light, value-driven hotel franchisor with the world's largest economy and midscale brand portfolio, emphasizing low cost of ownership and broad distribution.
Super 8
Days Inn
Ramada
La Quinta
Wyndham Grand
Wyndham Rewards
Controversies
2026
Family sues Fargo La Quinta hotel and pool company over child's water slide injury
A South Dakota family filed a federal lawsuit against Double H One, LLC (doing business as La Quinta Inn & Suites in Fargo), La Quinta Franchising LLC, Wyndham Hotel & Resorts, Inc., and Derheim, Inc. (doing business as My Aquatic Services), alleging that a defective and improperly installed pool slide caused their five-year-old son to suffer a skull fracture and brain bleed in February 2025. The suit alleges negligence, failure to maintain a safe pool area, and failure to warn of hazards, and seeks damages exceeding $75,000. Derheim denied the allegations; La Quinta Franchising and Wyndham filed answers.
Recent events
Family sues Fargo La Quinta hotel and pool company over child's water slide injury[2]
Reported:
A South Dakota family filed a federal lawsuit against Double H One, LLC (doing business as La Quinta Inn & Suites in Fargo), La Quinta Franchising LLC, Wyndham Hotel & Resorts, Inc., and Derheim, Inc. (doing business as My Aquatic Services), alleging a defective and improperly installed pool slide caused their five-year-old son to suffer a skull fracture and brain bleed in February 2025. The suit alleges negligence, failure to maintain a safe pool area, and failure to warn of hazards, and seeks damages exceeding $75,000. Derheim denied the allegations; La Quinta Franchising and Wyndham filed answers.
Sources2 sources
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