WVXF
WVXF is a television station serving the United States Virgin Islands from Charlotte Amalie, Saint Thomas.
Last updated August 31, 2026
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Overview
WVXF is a television station on channel 17 serving Charlotte Amalie and the wider United States Virgin Islands. The station is owned by Lilly Broadcasting and operates alongside sister stations WVGN-LD, a low-power NBC affiliate on channel 19, and WCVI-TV, a dual CBS and ABC affiliate on channel 23. Its transmitter is located on Signal Hill. WVXF also has a close programming relationship with WSJP-LD, channel 26 in Aguadilla, Puerto Rico, which operates as a semi-satellite of WVXF. The station began broadcasting on July 1, 1999, as a CBS affiliate. Its launch restored a full-time local CBS outlet to Charlotte Amalie after WBNB-TV, the market's former channel 10 CBS affiliate, was permanently knocked off the air by Hurricane Hugo in 1989. WBNB-TV's owner, Benedek Broadcasting, did not rebuild the station's destroyed studios and transmission facilities and eventually surrendered the abandoned license in 1995. During the intervening period, CBS programming in the Virgin Islands was available through satellite-delivered network feeds, first from WCBS-TV in New York and later from WSEE-TV in Erie, Pennsylvania. WVXF subsequently went through several programming and branding changes. On July 1, 2009, shortly after the U.S. digital television transition, it changed its primary affiliation from CBS to This TV. CBS programming moved to TV2 beginning July 13, and DirecTV and Dish Network temporarily replaced WVXF with WSEE-TV around the time of the affiliation change. In January 2010, the station adopted the brand EFN Caribbean and supplemented This TV programming with syndicated programming and a local fashion-oriented program called Fashion Today. On May 1, 2011, WVXF relaunched as an affiliate of Disney-ABC's Live Well Network. At the same time, it provided a high-definition home on its second digital subchannel for the Fox programming previously associated with WEON-LP. When WEON-LP ceased operation on December 31, 2011, WVXF became an increasingly important outlet for the Fox service in the market. In late 2014, WVXF's primary digital channel returned to This TV, ahead of Live Well Network's end of national distribution in April 2015. Fox programming continued on the second digital subchannel, and later became the station's principal Fox outlet in the Virgin Islands and Puerto Rico arrangement. The station's current channel structure reflects the consolidation of Caribbean Broadcasting Network operations. Cozi TV is carried on WVXF's main digital channel in standard definition, while Fox programming is broadcast in high definition on the second digital subchannel. The arrangement is unusual because the Fox service was historically associated with the former analog outlets WEON-LP and WSJX-LP, and WVXF-DT2 supplied a high-definition simulcast before those stations went dark. WVXF-DT2 is carried by Viya Cable on channel 6, while WVXF-DT1 is carried on channel 9. The station is also available in Puerto Rico through Liberty and through Dish Network's Puerto Rico locals package. Its programming footprint therefore combines local terrestrial broadcasting in the Virgin Islands with cable, satellite, and semi-satellite distribution extending into Puerto Rico.
History
WVXF signed on July 1, 1999, in Charlotte Amalie, Saint Thomas, as a CBS affiliate on channel 17. Its arrival addressed a long-standing gap in local network television service. The previous CBS outlet, WBNB-TV on channel 10, had gone permanently dark after Hurricane Hugo destroyed its studios and transmitter facilities in 1989. Benedek Broadcasting, which owned WBNB-TV, did not have the resources to rebuild the station. The abandoned license remained with the company until it was surrendered in 1995. In the years without a local CBS station, viewers relied on satellite-delivered feeds, including the CBS network flagship WCBS-TV from New York and, later, WSEE-TV in Erie, Pennsylvania. WVXF's first major affiliation change occurred on July 1, 2009, shortly after the U.S. digital television transition. The station moved from CBS to This TV, while CBS programming became available through TV2 beginning July 13. DirecTV and Dish Network dropped WVXF around the change and substituted WSEE-TV, although WVXF later returned to Dish Network. The shift marked the beginning of a period in which WVXF's identity and channel configuration changed repeatedly as network and digital multicast arrangements developed in the Caribbean. In January 2010, the station adopted the EFN Caribbean brand. Alongside This TV programming, it carried syndicated programs and a local fashion-oriented production, Fashion Today. On May 1, 2011, WVXF relaunched with Disney-ABC's Live Well Network as its primary-channel affiliation. The station also gave the Fox service formerly associated with WEON-LP a high-definition outlet on WVXF's second digital subchannel. WEON-LP itself went dark on December 31, 2011, leaving WVXF-DT2 as an important Fox distribution point in the market. WSJX-LP had also been connected with the Fox service, and the digital subchannel arrangement provided continuity after the low-power analog outlets ceased operating. In late 2014, WVXF-DT1 returned to This TV. That change preceded the end of Live Well Network's national distribution in April 2015. The station's later configuration placed Cozi TV on its main digital channel in standard definition and Fox in high definition on the second digital subchannel. The unusual allocation reflects the historical migration of Fox programming from former analog outlets to WVXF's digital infrastructure. WVXF is owned by Lilly Broadcasting and operates as part of a group of Virgin Islands stations that includes WVGN-LD and WCVI-TV. Its transmitter is located on Signal Hill. WSJP-LD, channel 26 in Aguadilla, Puerto Rico, operates as a semi-satellite of WVXF, extending the station's programming relationship beyond the Virgin Islands. Viya Cable carries WVXF-DT2 on channel 6 and WVXF-DT1 on channel 9. The station is also distributed in Puerto Rico through Liberty and through Dish Network's Puerto Rico locals package. WVXF therefore functions less as a conventional single-network outlet than as a regional broadcast platform, combining local terrestrial transmission, multicast network services, and cable and satellite carriage across the Caribbean.
- 2015
Live Well Network ends national distribution
[1]Live Well Network's national distribution ends in April, following WVXF's return to This TV on its primary digital channel.
- 2014
Primary digital channel returns to This TV
[1]WVXF-DT1 reverts to This TV in late 2014 before Live Well Network ends national distribution.
- 2011
Live Well Network and Fox HD services are introduced
[1]WVXF relaunches on May 1 with Live Well Network on its primary channel and a high-definition Fox feed on its second digital subchannel.
- 2011
WEON-LP goes dark
[1]The former low-power outlet associated with the Fox service ceases operation on December 31, leaving WVXF's digital infrastructure as a principal Fox outlet.
- 2010
EFN Caribbean branding launches
[1]The station adopts the EFN Caribbean identity and adds syndicated and local fashion-oriented programming.
- 2009
Primary affiliation changes to This TV
[1]On July 1, WVXF changes its primary affiliation from CBS to This TV after the digital television transition.
- 1999
WVXF signs on as a CBS affiliate
[1]WVXF begins broadcasting on July 1 from Charlotte Amalie, restoring a local CBS service to the Virgin Islands.
- 1995
WBNB-TV license is surrendered
[1]Benedek Broadcasting surrenders WBNB-TV's abandoned license after the station is not rebuilt.
- 1989
WBNB-TV is destroyed by Hurricane Hugo
[1]The former Charlotte Amalie CBS affiliate WBNB-TV goes off the air permanently after its studios and transmitter facilities are destroyed.
Products and positioning
A regional broadcast television service for the United States Virgin Islands, combining network programming, digital subchannel distribution, and extended carriage in Puerto Rico.
Digital television channel · 1999
WVXF-DT1
WVXF's primary digital channel serves the United States Virgin Islands. Its affiliation has changed over time, including CBS, This TV, and Live Well Network. The current listed configuration carries Cozi TV in standard definition. Viya Cable carries this service on channel 9.
Digital television subchannel · 2011
WVXF-DT2
The station's second digital subchannel carries Fox programming in high definition. It became the principal high-definition home for the Fox service after the associated low-power outlets WEON-LP and WSJX-LP ceased operating. Viya Cable carries WVXF-DT2 on channel 6.
Semi-satellite television station
WSJP-LD
WSJP-LD is a low-power station on channel 26 in Aguadilla, Puerto Rico, operating as a semi-satellite of WVXF. Its transmitter is located in Añasco and it extends the WVXF programming relationship into Puerto Rico.
Local television program · 2010
Fashion Today
Fashion Today was a local fashion-oriented program added during WVXF's EFN Caribbean period in 2010, alongside syndicated and This TV programming.
Brand decisions
2014
Return of WVXF-DT1 to This TVStrategyBackground
Live Well Network was approaching the end of its national distribution.
Action taken
WVXF-DT1 reverted to This TV in late 2014 while Fox programming remained on the second digital subchannel.
Aftermath
The move preceded Live Well Network's national shutdown in April 2015 and contributed to the station's current multicast configuration.
2011
Launch of Live Well Network and Fox HD subchannelProduct launchBackground
The Fox service associated with former low-power outlets needed a digital high-definition distribution outlet after the changing Caribbean station structure.
Action taken
WVXF relaunched with Live Well Network on its primary channel and placed Fox programming in high definition on WVXF-DT2.
Aftermath
After WEON-LP went dark, WVXF-DT2 became an important Fox outlet for the market.
2010
Adoption of the EFN Caribbean brandStrategyBackground
WVXF sought to broaden its identity beyond a straightforward network-affiliate presentation.
Action taken
The station rebranded as EFN Caribbean and added syndicated programming and Fashion Today.
Aftermath
The EFN Caribbean identity was followed by another relaunch the next year.
2009
Switch from CBS to This TVStrategyBackground
WVXF changed affiliations shortly after the digital television transition, ending its initial CBS affiliation.
Action taken
The station made This TV its primary affiliation on July 1, while CBS programming moved to TV2 beginning July 13.
Aftermath
Satellite distributors temporarily substituted WSEE-TV for WVXF, and the station later developed a more complex digital and multicast structure.
Sources2 sources
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