WVVH-CD
A low-power Class A television station serving New York's Hamptons and affiliated with YTA TV and Outside TV.
Last updated August 31, 2026
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Overview
WVVH-CD is a low-power Class A television station serving Southampton, East Hampton, Sag Harbor, and the wider Hamptons area of Long Island, New York. The station broadcasts on channel 18 and is owned by brothers Greg Schmizzi and Ernie Schmizzi through their company, Video Voice, Inc. Its studios are in East Hampton, while its transmitter is in Sag Harbor. As a small local station, WVVH-CD combines national and syndicated programming with locally relevant coverage and event broadcasts aimed at the resort communities of eastern Long Island. The station traces its origins to 1983 and began broadcasting as an affiliate of Channel America in 1988. In 1994, Greg and Ernie Schmizzi acquired the station then operating as W23AA from David Post and changed its call sign to WVVH-LP. The new call letters reflected the Video Voice ownership and established the identity that the station has retained through later technical and regulatory changes. WVVH-LP moved from channel 23 to channel 50 in 2001. The relocation was undertaken because WFTY was expected to use channel 23 for digital broadcasting, creating a potential interference issue. In 2003, WVVH became an affiliate of the Omni Broadcasting Network. The station also expanded its distribution beyond over-the-air broadcasting: in 2004 it began streaming its programming online, an early step toward reaching viewers who were not receiving its terrestrial signal. The station applied in November 2005 for a construction permit to add digital broadcasting on its existing channel 50. In 2007, a consortium based in the Hamptons acquired Resort Sports Network with the intention of broadening its programming around resort lifestyles, including broadcasts produced through WVVH. The station later changed its call sign to WVVH-CA on April 15, 2008, corresponding to its transition from low-power status to Class A status. On October 21, 2011, it adopted the current call sign, WVVH-CD, reflecting its digital Class A designation. WVVH-CD's programming has included network content from YTA TV and Outside TV, along with local and syndicated material. Its local programming portfolio has featured coverage of the Hampton Classic Horse Show, the Hamptons International Film Festival, and the Bridgehampton Road Rally. The station also introduced the local talk program In The Mixx in the summer of 2012. At different points in its history, WVVH carried a local newscast, later replacing it with INN News, and aired the syndicated weekday-morning program The Daily Buzz. The station's identity is closely tied to the Hamptons market. Rather than operating as a nationwide consumer brand, WVVH-CD functions as a local broadcast outlet whose value comes from regional visibility, community-oriented programming, event coverage, and carriage of outside network services. Publicly available reference material does not establish a separate corporate parent, public listing, financial results, or a comprehensive current programming schedule beyond the identified YTA TV and Outside TV affiliations.
History
WVVH-CD began as a television station established in 1983 in the Hamptons region of Long Island. It first signed on as an affiliate of Channel America in 1988. In 1994, brothers Greg Schmizzi and Ernie Schmizzi, operating through Video Voice, Inc., acquired the station then known as W23AA from David Post. They changed its call sign to WVVH-LP, creating the station identity associated with the Schmizzi ownership. In 2001, the station moved from channel 23 to channel 50. The move was connected to the planned use of channel 23 for WFTY's digital signal and the possibility of interference. WVVH subsequently changed its network affiliation in 2003, becoming an affiliate of the Omni Broadcasting Network. In 2004, it added internet streaming, giving viewers another way to access its programming. The station filed for a construction permit in November 2005 to begin digital broadcasting on channel 50. In 2007, a Hamptons-based consortium acquired Resort Sports Network, with plans to broaden resort-oriented programming and use WVVH as a platform for programs focused on resort lifestyles. The station's regulatory identity changed in 2008, when it adopted the call sign WVVH-CA after transitioning from low-power status to Class A status. It adopted WVVH-CD, its current call sign, on October 21, 2011. WVVH-CD has combined external programming with material targeted at its local audience. Its programming history includes YTA TV and Outside TV content, local coverage of the Hampton Classic Horse Show, the Hamptons International Film Festival, and the Bridgehampton Road Rally, as well as the talk program In The Mixx, which premiered in 2012. The station has also carried INN News and the syndicated weekday-morning show The Daily Buzz; an earlier local newscast was later discontinued. The station's studios are located in East Hampton and its transmitter is located in Sag Harbor. Its public profile is that of a small, locally oriented Class A television outlet rather than a national media company.
- 2012
In The Mixx launches
[1]The station premiered the local talk show In The Mixx during the summer.
- 2011
Current call sign adopted
[1]The station changed its call sign to WVVH-CD.
- 2008
Class A call sign adopted
[1]The station changed its call sign to WVVH-CA after its transition from low-power to Class A status.
- 2005
Digital construction permit application
[1]The station applied for authorization to begin digital broadcasting on channel 50.
- 2004
Online streaming introduced
[1]WVVH began streaming its programming online.
- 2003
Omni Broadcasting Network affiliation
[1]The station became an affiliate of the Omni Broadcasting Network.
- 2001
Channel relocation
[1]WVVH-LP moved from channel 23 to channel 50 because of potential interference involving WFTY's planned digital operation.
- 1994
Schmizzi ownership begins
[1]Greg and Ernie Schmizzi acquired W23AA from David Post through Video Voice, Inc. and changed the call sign to WVVH-LP.
- 1988
Channel America affiliation begins
[1]The station signed on as an affiliate of Channel America.
- 1983
Station founded
[1]The television station was established in the Hamptons area of Long Island.
Products and positioning
A locally focused Hamptons television station combining regional event coverage with network, syndicated, and lifestyle-oriented programming.
Broadcast media · 1983
Local television broadcasting
WVVH-CD operates as a low-power Class A television station serving the Hamptons and nearby communities of eastern Long Island. Its terrestrial signal is transmitted from Sag Harbor, while its studios are located in East Hampton.
Television programming
Local and regional event programming
The station has broadcast coverage connected with recognizable Hamptons-area events, including the Hampton Classic Horse Show, the Hamptons International Film Festival, and the Bridgehampton Road Rally. These programs give the station a local identity beyond its network affiliations.
Talk programming · 2012
In The Mixx
In The Mixx was a locally produced talk program that premiered in the summer of 2012. It formed part of WVVH's effort to provide programming made for its regional audience.
Digital video · 2004
Online programming stream
WVVH began streaming its programming online in 2004, extending access beyond viewers receiving the station through its over-the-air broadcast signal.
Brand decisions
2011
Adoption of the WVVH-CD call signGeneration changeBackground
The station adopted a call sign corresponding to its digital Class A operation.
Action taken
The station changed its call sign from WVVH-CA to WVVH-CD.
Aftermath
WVVH-CD became the station's continuing public identifier.
2008
Transition to Class A statusOtherBackground
The station's regulatory classification changed from low-power operation to Class A status.
Action taken
WVVH changed its call sign from WVVH-LP to WVVH-CA.
Aftermath
The new call sign reflected the station's Class A designation until the later move to its digital call sign.
2004
Expansion into online streamingStrategyBackground
The station sought to make its programming available beyond its local terrestrial signal.
Action taken
WVVH launched an online stream of its programming.
Aftermath
The station gained an additional digital distribution channel, although public reference material does not quantify its audience or commercial results.
2001
Move from channel 23 to channel 50StrategyBackground
WFTY's planned digital use of channel 23 created a potential interference concern for WVVH.
Action taken
WVVH relocated its broadcast operation to channel 50.
Aftermath
The move allowed the station to continue operating while avoiding the identified channel conflict.
Recent events
- 2012
In The Mixx premieres[1]
Product launch
WVVH introduced the local talk program In The Mixx during the summer.
- 2011
WVVH adopts the WVVH-CD call sign[1]
Product generation · Other
The station changed its call sign to WVVH-CD, reflecting its digital Class A designation.
- 2008
WVVH adopts the WVVH-CA call sign[1]
Other
The station changed its call sign from WVVH-LP to WVVH-CA after moving from low-power status to Class A status.
- 2007
Hamptons consortium acquires Resort Sports Network[1]
M&A
A consortium from the station's home region acquired Resort Sports Network and intended to expand resort-lifestyle programming connected with WVVH.
- 2005
WVVH applies for a digital construction permit[1]
Regulation · Other
The station filed an application to begin digital broadcasting on its existing channel 50.
- 2004
WVVH begins online streaming[1]
Product launch
WVVH expanded its distribution by making its programming available through an online stream.
- 2001
WVVH-LP moves from channel 23 to channel 50[1]
Regulation · Other
The station changed channels to reduce the potential for interference associated with WFTY's planned digital operation on channel 23.
Sources2 sources
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