WubbaNub
WubbaNub is a brand of pacifiers and plush toys designed for babies ages 0-6 months that are not teething.
Last updated September 2, 2026
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Overview
WubbaNub is a brand that originated from a mother's invention of sewing a pacifier onto a plush toy to soothe her newborn. The brand offers a range of pacifiers, teethers, loveys, and detachable plush toys, including licensed collections. WubbaNub products are designed for babies ages 0-6 months that are not teething, and the brand emphasizes safety testing.
History
WubbaNub was created by Mompreneur Carla Schneider when she sewed a pacifier onto a plush toy to soothe her newborn son during a family vacation. Over 20 years later, it has become an extremely successful invention. The brand has grown with support from parents and hospital NICUs, and WubbaNubs can now be found in thousands of boutiques, specialty shops, and major retailers across the globe.
Products and positioning
Product categories. Pacifiers · Teethers · Loveys · Detachable plush toys
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