WSCG
A religious television station licensed to Baxley, Georgia, serving the Savannah-area market as a Total Christian Television station.
Last updated August 31, 2026
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Overview
WSCG is a full-power religious television station licensed to Baxley, Georgia, and serving viewers in the Savannah, Georgia–Beaufort, South Carolina market. The station broadcasts on virtual channel 34 and is owned and operated by Total Christian Television (TCT), a Christian television network based in Marion, Illinois. WSCG's main studios are located on Sams Point Road in Beaufort, South Carolina, while its transmitter is located on Fort Argyle Road/SR 204 in western Chatham County, Georgia, near Savannah. The station began broadcasting on May 1, 1992, under the call sign WUBI. It initially operated as an independent station on analog UHF channel 34. In 1995 it joined The WB and adopted the on-air identity WB 34. It moved to UPN in early 1997, using the cable-oriented brand UPN 13. During the late 1990s, the local market's WB programming was distributed through cable and satellite outlets using national or cable-only services rather than a conventional full-power local affiliate. Coverage limitations during the analog era led to the use of repeaters and low-power facilities to improve reception in Savannah. The station's principal transmitter was west of the core market, and its signal did not adequately reach all Savannah viewers. A succession of low-power facilities used different call signs and channels, including W34BO, WUBI-LP, WGSA-LP, and WGSA-CA. The WGSA-CA license was later canceled by the Federal Communications Commission after the facility remained silent. The station became WGSA and was selected as a local affiliate of The CW when The WB and UPN were combined into the new network in 2006. It also carried a CW Plus service through a low-power companion operation and a digital subchannel. In 2013, WGSA entered a news-sharing arrangement with NBC affiliate WSAV-TV, producing a half-hour weeknight 10 p.m. program known as WSAV News 3 at 10. The arrangement gave the station locally branded news programming while relying on WSAV's news operation. WGSA completed its transition from analog to digital broadcasting in 2009, retaining virtual channel 34 while transmitting digitally on UHF channel 35. A later technical improvement connected the station's master control to Comcast through a fiber-optic link, improving the quality of the signal delivered to the cable system. The station's ownership changed after Southern TV Corporation entered Chapter 11 proceedings. Following a September 2017 bankruptcy auction, Lowcountry 34 Media, operated by Jeff and Janet Winemiller, agreed to acquire the station. The new owners took control on February 1, 2018, reserved the WSCG call sign, and restored broadcasting under the WSCG identity on April 1, 2018. In 2019, Lowcountry 34 Media announced a proposed sale to HC2 Holdings, but the transaction was not completed. In January 2020, the owner instead announced a sale to Total Christian Television for $3 million. The transaction closed on April 1, 2020, making WSCG a TCT owned-and-operated station and the first full-power religious television station in the Savannah market. Under TCT ownership, WSCG's principal role is the distribution of Christian religious programming rather than locally produced general-entertainment or news content. The station is notable among TCT outlets for retaining its own studio facilities after many other TCT stations ended local operations in 2018.
History
WSCG began operations as WUBI on May 1, 1992, broadcasting an analog signal on UHF channel 34. It was initially an independent station. In 1995, it joined The WB and used the WB 34 identity. The station changed affiliations in early 1997, becoming a UPN outlet marketed as UPN 13, a reference to its cable channel placement. At the time, viewers in the wider market received WB programming through cable and satellite arrangements involving WGN-TV's national feed and, later, the cable-only WB 100+ Station Group service. Reception in Savannah was a continuing technical challenge. The main transmitter was located on the western edge of the market and could not provide a strong signal throughout the metropolitan area. To supplement service, a low-power repeater originally designated W34BO went through several call-sign and channel changes. It became WUBI-LP on channel 38 in 1996 and later WGSA-LP on channel 50 in 1998, receiving Class A status as WGSA-CA in 2001. The FCC canceled the WGSA-CA license in 2015 after the facility had remained silent since 2012. In 2006, The WB and UPN announced their combination into The CW. WGSA was selected for the new network, while a separate low-power companion outlet and digital subchannel carried CW Plus programming. The arrangement changed after The CW affiliation moved to a digital subchannel of WSAV-TV in September 2016. WGSA's own CW service therefore ended as the market's network distribution structure was reorganized. The station also developed its digital facilities. It held a modified construction permit allowing a high-power digital operation and a transmitter site closer to Savannah. WGSA shut down its analog channel 34 signal on February 17, 2009, and continued digitally on UHF channel 35 while retaining virtual channel 34. In 2007, a fiber-optic connection between the station's master control and Comcast improved the quality of the station's cable-delivered signal. Local news was added in October 2013 through an agreement with WSAV-TV. The resulting WSAV News 3 at 10 program aired for 30 minutes on weeknights, with high-definition presentation on WGSA and a standard-definition simulcast on WSAV's secondary outlet. The program was also streamed through WSAV's website. Ownership became unsettled during Southern TV Corporation's Chapter 11 bankruptcy proceedings. A September 2017 bankruptcy auction produced an agreement for Lowcountry 34 Media, operated by Jeff and Janet Winemiller, to purchase the station for $1.2 million. Lowcountry 34 Media assumed control on February 1, 2018, reserved the WSCG call sign, and restored the station to the air on April 1, 2018. A proposed 2019 sale to HC2 Holdings for $2.6 million received FCC approval, but the transaction was never completed. In January 2020, Lowcountry 34 Media announced a sale to Total Christian Television for $3 million. The sale closed on April 1, 2020. WSCG consequently became a TCT owned-and-operated station and the first full-power religious station in the Savannah market. The station also has operated digital translators serving areas including Beaufort and the Hinesville–Richmond Hill region. WSCG is unusual within the TCT group because it retained studio facilities after many other TCT stations discontinued local operations in 2018.
- 2020
Joins Total Christian Television
[1]The sale to TCT closes, making WSCG an owned-and-operated religious television station.
- 2018
Rebrands as WSCG
[1]Lowcountry 34 Media assumes control, adopts the WSCG call sign, and restores broadcasting.
- 2013
Launches shared local newscast
[1]A WSAV-produced 10 p.m. weekday newscast begins airing on WGSA.
- 2009
Completes analog shutdown
[1]The station ends analog broadcasting and continues as a digital station using virtual channel 34 and physical channel 35.
- 2006
Becomes a CW affiliate
[1]WGSA is selected to affiliate with The CW following the planned merger of The WB and UPN programming.
- 1997
Switches to UPN
[1]The station changes affiliations and is branded as UPN 13.
- 1995
Joins The WB
[1]WUBI becomes a WB affiliate and adopts the WB 34 on-air identity.
- 1992
WUBI begins broadcasting
[1]The station signs on May 1 as WUBI, an independent analog UHF channel 34 station.
Products and positioning
A local broadcast outlet focused on Christian religious programming and TCT network content for the Savannah-area television market.
Full-power television station · 1992
WSCG Channel 34
WSCG's primary over-the-air service is licensed to Baxley and serves the Savannah-area market. The station retains virtual channel 34 while using a digital UHF transmission facility. Since 2020, its principal programming identity has been religious television supplied through the Total Christian Television network.
Local news program · 2013
WSAV News 3 at 10
A half-hour weeknight prime-time newscast produced by WSAV-TV under a news-sharing agreement with WGSA. It launched in 2013 and provided locally focused news programming on the station before WGSA's later transition to TCT religious programming.
Television signal distribution
Digital translator service
WSCG has used translator facilities to extend service beyond the main transmitter's coverage area, including facilities associated with Beaufort and the Hinesville–Richmond Hill area. These facilities have changed status and ownership over time.
Brand decisions
2020
Sale to Total Christian TelevisionM&ABackground
After a proposed sale to HC2 Holdings was not completed, Lowcountry 34 Media sought another buyer for the station.
Action taken
Lowcountry 34 Media sold WSCG to Total Christian Television for $3 million, with the transaction closing on April 1, 2020.
Aftermath
WSCG became a TCT owned-and-operated station and adopted a religious television role in the Savannah market.
Purchase price. $3 million (Announced January 2020; transaction closed April 1, 2020)
2013
Adds locally produced prime-time newsStrategyBackground
WGSA sought local programming and entered a news-sharing arrangement with NBC affiliate WSAV-TV.
Action taken
The station began airing WSAV News 3 at 10 on weeknights.
Aftermath
The program supplied a local news presence until the station's later change to a religious programming model.
2006
Accepts The CW affiliationStrategyBackground
The WB and UPN were being combined into The CW, requiring local stations to select new affiliation arrangements.
Action taken
WGSA accepted affiliation with The CW and carried the network's programming, with CW Plus distribution also supported through a companion low-power service and digital subchannel.
Aftermath
The CW affiliation later moved to a WSAV-TV digital subchannel in September 2016.
Recent events
- 2020
Total Christian Television agrees to acquire WSCG[1]
M&A
Lowcountry 34 Media announced a $3 million sale of WSCG to Total Christian Television. The transaction closed on April 1, 2020.
- 2019
Proposed sale to HC2 Holdings was not completed[1]
M&A · Regulation
Lowcountry 34 Media announced a proposed $2.6 million sale to HC2 Holdings. Although the FCC approved the transaction, the seller later filed a notice that the purchase had not been consummated.
- 2018
WSCG call sign adopted under new ownership[1]
Leadership change · Other
Lowcountry 34 Media took control, adopted the WSCG call sign, and resumed broadcasting under the new identity.
- 2017
WGSA sold through a bankruptcy auction[1]
Bankruptcy · M&A
Following Southern TV Corporation's Chapter 11 bankruptcy process, Lowcountry 34 Media agreed to acquire the station for $1.2 million.
- 2013
WGSA launches a WSAV-produced 10 p.m. newscast[1]
Other
WGSA began airing a half-hour weeknight prime-time newscast produced through a news-sharing agreement with NBC affiliate WSAV-TV.
- 2006
WGSA selected as a CW affiliate[1]
Other
After The WB and UPN announced plans to combine their programming into The CW, WGSA was announced as the new network's Savannah-area affiliate.
Sources1 sources
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