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Wourth Group

A family of fashion and lifestyle brands for the over 50s market, created in 2024.

Last updated September 1, 2026

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Overview

Wourth Group is a multi-category omni-channel business specialising in the over 50s fashion and lifestyle market. Established in 2024, it has grown through strategic acquisitions and is home to brands including Woolovers, Hotter, Peter Hahn, Museum Selection, Scotts & Co, Pure Collection, Thought and Roama. It has head office locations in the UK and Germany and serves over 2 million active customers.

History

Wourth Group was created in 2024 as a family of like-minded fashion and lifestyle brands targeting the over 50s market. It has grown through strategic acquisitions and now includes brands such as Woolovers, Hotter, Peter Hahn, Museum Selection, Scotts & Co, Pure Collection, Thought and Roama. The group has head office locations in the UK (Burgess Hill, Skelmersdale and Oxford) and in Germany (Winterbach), and serves over 2 million active customers.

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