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WOUB-TV

WOUB-TV is a PBS member television station licensed to Athens, Ohio, and operated by Ohio University through the WOUB Center for Public Media.

Last updated August 31, 2026

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Overview

WOUB-TV is a public television station serving Athens and a broad portion of southeastern Ohio, with additional reach into neighboring parts of West Virginia and Kentucky. Licensed to Athens, the station operates as a PBS member station and is owned by Ohio University through the WOUB Center for Public Media. Its studios and offices are located in the Radio-TV Building on the university’s Athens campus, where the operation functions both as a regional public-media outlet and as a practical training environment for Ohio University students interested in television, journalism, production, engineering, and related communications technologies. The station’s primary broadcast signal is transmitted from a site west of Athens near State Route 56. Its programming is also carried by WOUC-TV, a satellite station on channel 44 serving the Cambridge area. Together, WOUB-TV and WOUC-TV provide a public-television service across a geographically dispersed region that is not always fully covered by larger commercial television operations based in Columbus, Zanesville, or the Huntington–Charleston area. Athens and surrounding Athens County lie near the edge of the Columbus television market, where WOSU-TV is the principal PBS outlet. WOUB-TV therefore supplies a more locally focused alternative, particularly through programming about Athens and southeastern Ohio. The combined WOUB/WOUC service also reaches portions of several adjacent television markets, including Zanesville, Parkersburg, Wheeling–Steubenville, Columbus, and Huntington–Charleston. WOUC-TV serves as the PBS station of record in several of those markets, while the two stations have also held important secondary or shared-market roles. The stations use distribution arrangements, including a leased commercial fiber connection, to support carriage on satellite providers’ local feeds under applicable must-carry provisions. WOUB-TV is distinctive among PBS member stations for producing a recurring local television newscast. Ohio University students studying and practicing television news contribute to the production, giving the newscast a dual role: it informs residents of the Athens area and provides hands-on newsroom experience. The station’s broader public-media operation extends beyond conventional television. The WOUB Center for Public Media also encompasses WOUB AM and FM radio, online services, and media production activities. The station has adapted its technical operation to changes in digital broadcasting and spectrum allocation. WOUB-TV and WOUC-TV completed the analog-to-digital transition in 2009, using physical digital channels 27 and 35 at that time while retaining virtual channels 20 and 44. Both stations later changed physical channels during the Federal Communications Commission’s spectrum-repacking process in 2019. Since April 11, 2018, the two transmitters have shared the same programming across expanded multiplexed broadcast capacity. WOUB-TV remains an active university-owned public-media service whose identity combines PBS programming, regional reporting, educational value, and student workforce development.

History

WOUB-TV operates as the television arm of Ohio University’s WOUB Center for Public Media in Athens, Ohio. Its institutional role combines public broadcasting with university education: the station provides PBS programming and locally relevant coverage while serving as a working environment in which students can develop skills in television journalism, production, engineering, and digital media. The WOUB/WOUC facilities are based in the Radio-TV Building on the Ohio University campus, linking the station’s public-service mission to the university’s communications programs and broader media activities. The station’s broadcast identity is centered on channel 20 in Athens. Its coverage is supplemented by WOUC-TV, channel 44, a satellite station serving Cambridge and surrounding areas. The paired stations extend the WOUB service well beyond Athens County into southeastern Ohio and parts of neighboring West Virginia and Kentucky. This regional structure is important because Athens sits near the edge of the Columbus television market and can receive signals from larger stations based in Columbus, Zanesville, and Huntington–Charleston without necessarily receiving programming focused on local Athens-area concerns. WOUB-TV’s regional role includes service to several overlapping television markets. The combined signals reach portions of the Zanesville, Parkersburg, Wheeling–Steubenville, Columbus, and Huntington–Charleston markets. WOUC-TV functions as the PBS station of record in some of these areas, while WOUB-TV is a secondary PBS outlet in Columbus and shares primary-market significance in Huntington–Charleston with public broadcasters in West Virginia and Kentucky. To support satellite distribution and local-feed carriage, the stations lease a commercial fiber connection used in connection with must-carry arrangements. A notable feature of WOUB-TV is its regular locally produced newscast. Unlike many PBS member stations, WOUB-TV maintains a local television news operation focused primarily on Athens and the surrounding area. Ohio University students participate in producing the broadcasts as part of their practical training. The arrangement allows the station to address community information needs while giving students experience in reporting, anchoring, editing, studio production, and newsroom workflows. WOUB-TV’s history also reflects the transition from analog to digital broadcasting. In 2009, when the digital transition was completed, WOUB-TV and WOUC-TV used physical digital channels 27 and 35, respectively, while their virtual channel identities remained 20 and 44. In 2019, both stations moved to new physical channels during the FCC spectrum-repacking process. On April 11, 2018, the stations expanded to six broadcast streams per transmitter and began carrying the same programming on both transmitters. These technical changes enabled the WOUB public-media service to preserve and extend regional coverage while adapting to national changes in television spectrum use. The television station is part of a wider WOUB media operation that includes AM and FM radio, internet services, and media production. As a result, WOUB-TV is not simply a standalone transmitter or program relay. It is a component of a university-based public-media organization with responsibilities spanning broadcast distribution, local journalism, education, and community service.

  • 2019

    Spectrum-repack channel changes

    [1]

    Both stations moved to new physical broadcast channels as part of the Federal Communications Commission’s nationwide spectrum-repacking process.

  • 2018

    Expansion to six broadcast streams

    [1]

    Beginning April 11, WOUB-TV and WOUC-TV operated expanded multiplexed broadcast capacity, with both transmitters carrying the same programming.

  • 2009

    Completion of the digital television transition

    [1]

    WOUB-TV and WOUC-TV completed the transition from analog television to digital broadcasting. The stations used physical digital channels 27 and 35 while retaining virtual channel identities 20 and 44.

Products and positioning

A university-owned PBS member station positioned as a regional public-service broadcaster, local news provider, and experiential learning platform for Ohio University students.

  • PBS member television station

    WOUB-TV

    The primary WOUB television service, licensed to Athens, Ohio, broadcasts PBS programming along with locally relevant news and public-service content. Its transmitter is located west of Athens near State Route 56. The station’s programming serves Athens County and a wider southeastern Ohio audience, with additional reach into parts of neighboring states.

  • Satellite television station

    WOUC-TV

    WOUC-TV is WOUB’s channel 44 satellite station serving Cambridge and surrounding areas. It extends the university’s PBS service into portions of eastern Ohio and adjacent television markets, including areas around Zanesville, Parkersburg, and Wheeling–Steubenville. The two transmitters share programming.

  • Local television news

    WOUB local newscast

    A recurring local television news service focused primarily on Athens and the surrounding region. Ohio University students participate in reporting and production, making the newscast both a community-information service and a practical training operation in broadcast journalism.

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