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World Tourism Cities Federation

A Beijing-initiated international tourism organization whose members are cities, and which initiated the ISO 11778 international standard for tourism city brand evaluation.

Last updated September 15, 2026

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Overview

The World Tourism Cities Federation is described as a Beijing-initiated international tourism organization and the world's first international tourism organization whose members are cities. It organizes flagship events such as the Beijing Xiangshan Tourism Summit and the World Tourism Cooperation and Development Conference, publishes research reports, and initiated the ISO 11778 international standard for tourism city brand evaluation, whose scoring rules were released in 2026.

History

The World Tourism Cities Federation is described as a Beijing-initiated international tourism organization and the world's first international tourism organization with cities as its members. Its official site presents flagship events including the Beijing Xiangshan Tourism Summit and the World Tourism Cooperation and Development Conference, along with research reports such as the World Tourism Economy Trends Report and the World Tourism Cities Development Report. The Federation initiated the ISO 11778 international standard for tourism city brand evaluation, which the International Organization for Standardization approved and published in early 2025; in September 2026, at the World Tourism Cooperation and Development Conference held in Beijing, the Federation released the standard's scoring rules.

Products and positioning

International tourism organization with cities as members, providing standards, research and events for global tourism cities.

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