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World Labs

World Labs is a spatial intelligence company building frontier world models and the Marble product for generating interactive 3D worlds.

Last updated September 15, 2026

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Overview

World Labs is a frontier AI research and product company focused on spatial intelligence. It builds world models that can perceive, generate, reason, and interact with virtual and physical worlds. Its first product, Marble, generates spatially consistent, high-fidelity, persistent 3D worlds from multimodal inputs such as text, images, videos, 360 panoramas, and 3D layouts, with interactive editing and export options. The company was founded by AI pioneer Fei-Fei Li alongside Justin Johnson, Ben Mildenhall, and Christoph Lassner, and is supported by a group of investors including a16z, Adobe, AMD, Autodesk, Cisco, Databricks, Intel, Nvidia, Salesforce, Samsung, and Temasek.

History

World Labs was founded by AI pioneer Fei-Fei Li alongside Justin Johnson, Ben Mildenhall, and Christoph Lassner, described as leaders in machine learning, generative AI, computer vision, and graphics. The company states it was started with a conviction that science and technology can augment humanity and advance civilization, with the ambition to advance spatial and physical intelligence. Its team spans research, engineering, robotics, product, design, and business. Its first product, Marble, is powered by its generative 3D world models and enables anyone to create spatially coherent, high-fidelity, persistent 3D worlds from images, video, text, and 3D layouts.

Products and positioning

A leading spatial intelligence company building frontier models that perceive, generate, reason, and interact with virtual and physical worlds.

  • Marble

    World Labs' first product, generating spatially consistent, high-fidelity, persistent 3D worlds from text, images, videos, 360 panoramas, or 3D layouts, with interactive editing and versatile 2D/3D export formats.

Recent events

  • Unconfirmed

    AMD announces $8.2 billion all-stock acquisition of AI research company World Labs[4]

    Reported:

    AMD announced a strategic acquisition of World Labs, an artificial intelligence research company led by Dr. Fei-Fei Li, valued at approximately $8.2 billion in an all-stock transaction. The deal aims to enhance AMD's capabilities in developing AI hardware and software for diverse AI workloads and to integrate World Labs' team specialized in spatial-intelligence models.

  • AMD acquires AI firm World Labs for $8.2 billion[5]

    Reported:

    AMD acquired AI firm World Labs for $8.2 billion. AMD shares traded more than 1% higher in premarket trading following the news.

  • AMD announces $8.2 billion all-stock acquisition of World Labs[6]

    Reported:

    Advanced Micro Devices said on Monday, Sept. 28, 2026, that it agreed to acquire World Labs, the San Francisco-based AI lab founded by Fei-Fei Li, for $8.2 billion in an all-stock transaction. AMD had previously invested in World Labs, and the deal is the chipmaker's second-largest acquisition on record, after its roughly $50 billion purchase of Xilinx in 2022. World Labs is developing a so-called world model used to simulate 3D environments. Li will become AMD's chief scientist and an executive vice president, and AMD plans to keep World Labs separate from its chipmaking business until the transaction closes later this year.

    Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

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