World Joyland
A China-based theme park in Changzhou built around science-fiction and video-game-inspired entertainment.
Last updated August 26, 2026
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History
World Joyland is a theme park located in Changzhou, Jiangsu, China. Public descriptions identify it with the Chinese name 环球动漫嬉戏谷 and present it as a destination organized around gaming, fantasy, and science-fiction themes. Rather than relying on a single film studio or a traditional fairy-tale universe, the park drew its identity from the visual and conceptual language of major video games, particularly World of Warcraft and StarCraft. The park's concept reflects the development of a Chinese leisure and tourism market in which large amusement destinations increasingly used immersive theming to differentiate themselves. World Joyland's emphasis on game-inspired environments was distinctive because it translated the imagery of computer games into physical rides, buildings, and visitor spaces. The reference material specifically identifies Sky Scrapper as a flying roller coaster, making it the best-documented individual attraction associated with the park. World Joyland was reportedly built for approximately US$48 million, or about £30 million in the source's stated conversion. The available information does not establish the year of construction, the exact investment entity, or the accounting basis for the figure. Those details therefore cannot be treated as confirmed corporate or financial history. A central issue in the park's public description is its relationship to Activision Blizzard, the company associated with World of Warcraft and StarCraft. Published reference material states that World Joyland was not officially licensed or endorsed by Activision Blizzard. This means that the park's use of themes recognizable from those franchises should not be represented as an authorized franchise park. The distinction is important for understanding both the brand's market positioning and the legal or reputational context surrounding its concept. The available sources do not provide reliable information about World Joyland's opening date, founders, ownership, parent company, management, visitor numbers, ticket revenue, later redevelopment, or current operating status. No verified executive history, campaign archive, formal product portfolio, or documented corporate transaction is available in the supplied material. World Joyland is consequently best documented as a Changzhou-based, game-inspired amusement park whose identity is defined by themed entertainment and rides, with its present status requiring further verification.
Products and positioning
A gaming-themed Chinese amusement park combining large-scale rides with fantasy and science-fiction environments inspired by internationally recognizable video-game franchises.
Roller coaster
Sky Scrapper
Sky Scrapper is a flying roller coaster identified in reference material as an attraction at World Joyland. The available sources do not provide verified technical specifications, opening date, manufacturer, ride duration, height, speed, or current operating condition.
Themed entertainment
World of Warcraft-inspired themed environments
World Joyland is described as incorporating themes inspired by the World of Warcraft video-game series. These environments form part of the park's gaming-oriented identity, but the available material does not enumerate the relevant zones, rides, shows, or architectural elements. The reference also states that the park was not officially licensed or endorsed by Activision Blizzard.
Themed entertainment
StarCraft-inspired themed environments
The park is also described as drawing inspiration from the StarCraft video-game series. The supplied sources do not identify the specific attractions or areas associated with this theme, nor do they document a licensing agreement. The reference material characterizes the park as not officially licensed or endorsed by Activision Blizzard.
Sources2 sources
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