Words Matter Sàrl

Words Matter Sàrl is a Swiss further-education company based in Geneva, Switzerland. It operates the German-language online platform 'Was Journalisten wollen' (literally 'What journalists want'), which is the public-facing brand for the training, coaching and content services created by journalist and copywriting expert Marike Frick. The platform teaches self-employed professionals and entrepreneurs how to approach press work strategically and how to write content that attracts the right clients and media attention. The company's offering is built around online courses, group programmes and coaching. Its curriculum covers topics such as getting a business featured in major newspapers and online magazines, publishing content that makes a business visible to potential customers, writing websites so that both search engines and AI systems understand them, and demonstrating expertise and authority. A flagship group programme called 'Populär!' helps participants sharpen their niche and positioning, and the company also sells a widely promoted Content- & PR-Kalender (content and PR calendar) with more than 700 dates, anniversaries and editorial hooks for the coming year. Words Matter Sàrl positions itself as a specialist in press relations and 'genial gute Texte' (brilliantly good copy). Its marketing leans heavily on the founder's journalistic credentials: Marike Frick trained at the Henri Nannen School of Journalism and worked for outlets including DIE ZEIT, Brigitte, Financial Times Deutschland and Mare before moving into online teaching. The platform also showcases client case studies and testimonials, claiming that clients have appeared in Handelsblatt, Spiegel Online, Brigitte, Manager Magazin, Cosmopolitan, Zeit Online, RTL, ARD and ZDF. The company is privately held and owner-managed. Its primary market is the German-speaking world, with the website and all course materials delivered in German. It is a small, founder-led education business rather than a large corporate group, and its brand equity rests on the personal reputation of Marike Frick as a press and copywriting expert.

Words Matter Sàrl is a Swiss further-education company based in Geneva. It is the legal entity behind the German-language platform 'Was Journalisten wollen', which was built around the expertise of journalist Marike Frick. Frick trained at the Henri Nannen School of Journalism and spent many years working for major German-language media, including DIE ZEIT, Brigitte, Financial Times Deutschland and Mare. She later moved into online teaching, transferring her knowledge of editorial work to self-employed professionals and entrepreneurs who want to raise their public profile. The platform's core promise is to show clients how to approach press work intelligently and how to write copy that attracts the right audience. Over time the offering expanded from individual coaching and online courses into structured group programmes. The best-known of these is 'Populär!', a programme in which participants sharpen their niche and positioning with the help of a team; the company publishes case studies and interviews describing how participants clarified their target group, rewrote their websites and, in some cases, doubled their client numbers or raised their prices. A recurring product is the Content- & PR-Kalender, an annual calendar of more than 700 dates, anniversaries and editorial hooks designed to help clients plan content and pitch journalists throughout the year. The 2026 edition is promoted on the website. The company also offers a free initial assessment of a client's press potential as a lead-generation tool. Words Matter Sàrl markets itself through the founder's personal brand and through social proof. The website states that clients have appeared in Handelsblatt, Spiegel Online, Brigitte, Manager Magazin, Cosmopolitan, Zeit Online, RTL, ARD and ZDF, and it collects testimonials and case studies on dedicated pages. The business remains privately held and founder-led, with German as its working language and the German-speaking market as its primary audience.

• Marike Frick trains at the Henri Nannen School of Journalism and works for DIE ZEIT, Brigitte, Financial Times Deutschland and Mare.

• Frick moves into online teaching, founding the platform 'Was Journalisten wollen'.

• The 'Populär!' group programme is offered, with published case studies and participant interviews.

• The Content- & PR-Kalender 2026 is promoted, featuring 700+ dates and editorial hooks.

Specialist in strategic press relations and high-quality copywriting for self-employed professionals and entrepreneurs in the German-speaking market.

• Populär! group programme

  A group programme helping participants sharpen their niche and positioning.

• Content- & PR-Kalender 2026

  An annual calendar with 700+ dates, anniversaries and editorial hooks.

• Online courses on press work and copywriting

  Courses covering press relations, content visibility, website copy and authority building.

1. 1⚡ Schlaue Pressearbeit & genial guter Content | Marike Frickwasjournalistenwollen.de
2. 2Über Uns Archive | Marike Frick - Was Journalisten wolllenwasjournalistenwollen.de
3. 3Testimonials Archive | Marike Frick - Was Journalisten wolllenwasjournalistenwollen.de
4. 4„Ich bin hervorragend gebucht!“ – Nische finden mit Populär!wasjournalistenwollen.de
5. 5Words Matter Sàrlwikidata.org