Wool&Prince
Wool&Prince is a brand specializing in merino wool clothing and apparel.
Last updated September 1, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Wool&Prince is a brand that offers merino wool clothing and apparel. The brand emphasizes the benefits of merino wool, such as odor resistance, temperature regulation, durability, machine washability, natural softness, and quick drying. It was founded after the founder Mac wore a wool shirt for 100 straight days in 2013 to prove the benefits of wool, and the concept went viral. The brand aims to help customers 'own less, own better' and offers products like t-shirts, henleys, polos, shirts, pants, shorts, underwear, pullovers, hoodies, and jackets.
History
Wool&Prince was born after founder Mac wore a wool shirt for 100 straight days without washing or ironing in 2013 to prove the benefits of wool. The concept went viral, and Wool&Prince was established. The brand has been working directly with its mill and factory partners since 2013.
Products and positioning
Product categories. T-Shirts · Henleys & Polos · Shirts · Pants & Shorts · Underwear · Pullovers, Hoodies & Jackets
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/wool-and-prince · Editorial policy · How profiles are compiled