LINE MAN Wongnai
LINE MAN Wongnai is a Thai technology company combining restaurant discovery and reviews with food delivery, grocery delivery, ride-hailing, parcel services, and digital payments.
Last updated August 31, 2026
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Overview
LINE MAN Wongnai is a Thailand-focused technology company formed in 2020 through the merger of LINE MAN and Wongnai. The business combines Wongnai's consumer review and local-discovery platform with LINE MAN's on-demand logistics and delivery services. Its principal activities include restaurant discovery, restaurant reviews, food ordering and delivery, grocery delivery, ride-hailing, parcel delivery, and payment-related services. Wongnai was established in 2010 by Yod Chinsupakul and three co-founders as a crowd-sourced restaurant review service. The platform initially concentrated on helping Thai consumers find and evaluate restaurants, but later extended its local-content model into areas such as beauty and travel. By 2020, Wongnai reported a database of more than 400,000 restaurants and over 10 million monthly active users, giving it a substantial base of consumer intent and merchant information. LINE MAN was launched by LINE Thailand in 2016 as an on-demand service built around the reach of the LINE messaging ecosystem in Thailand. It began with delivery-related services and expanded into food delivery, ride-hailing, parcel delivery, and grocery delivery. The ride-hailing service was introduced in February 2018, and LINE MAN was separated from LINE Thailand into a distinct company in 2019. On July 30, 2020, LINE MAN announced its merger with Wongnai. The transaction brought together a high-traffic local search and review product, a large messaging-linked delivery application, consumer ordering behavior, and merchant and driver networks. BRV Capital Management provided a reported US$110 million capital investment in connection with the combination. Following the merger, LINE Corporation appointed Yod Chinsupakul as chief executive officer. The combined company operates as a multi-service platform rather than as a single-purpose restaurant-review brand. Wongnai contributes discovery, editorial and user-generated information, restaurant listings, and merchant-facing capabilities, while LINE MAN supplies transaction and fulfillment services. This combination allows users to move from finding a restaurant to ordering from it, while also giving merchants access to discovery, ordering, delivery, and related digital tools. In 2022, LINE MAN Wongnai was reported to have achieved a valuation above US$1 billion, placing it among Thailand's unicorn technology companies. The company remained focused on the Thai market and on broadening its platform economics across food, local commerce, mobility, logistics, and payments. In December 2025, it announced that it would postpone a planned initial public offering on the Stock Exchange of Thailand, citing unfavorable market conditions, while indicating that it would consider further mergers and acquisitions. The company is therefore best understood as an active Thai consumer-technology and local-commerce platform whose identity incorporates both the LINE MAN and Wongnai brands.
History
LINE MAN Wongnai emerged from the combination of two Thai digital businesses with different but complementary origins. Wongnai was founded in 2010 by Yod Chinsupakul and three co-founders as a crowd-sourced restaurant review platform. Its early purpose was to help users discover restaurants and share information about their experiences. Over time, the service expanded beyond restaurants into beauty and travel reviews, developing into a broader local-discovery database. By 2020, Wongnai stated that it had accumulated information on more than 400,000 restaurants and attracted over 10 million monthly active users. LINE MAN began separately in 2016 under LINE Thailand, a local subsidiary of Line Corporation. It used the reach of the LINE messaging ecosystem in Thailand to provide on-demand services. The initial proposition centered on delivery, but the service broadened into food delivery, ride-hailing, parcel delivery, and grocery delivery. LINE MAN added ride-hailing in February 2018 and was spun off from LINE Thailand into a separate company in 2019. The two businesses announced their merger on July 30, 2020. The combination established the company now known as LINE MAN Wongnai and joined Wongnai's content, search, review, and merchant-discovery assets with LINE MAN's delivery, mobility, and logistics operations. BRV Capital Management supplied a reported US$110 million capital investment associated with the transaction. Line Corporation appointed Wongnai co-founder Yod Chinsupakul as chief executive officer after the merger. The strategic logic of the merger was to create a more integrated local-commerce platform. Wongnai could help users identify restaurants and other businesses, while LINE MAN could support ordering and fulfillment. For merchants, the combined ecosystem offered a route from online visibility to transactions and delivery. The platform subsequently operated across food delivery, groceries, rides, parcels, and payment-related services, with Thailand as its core market. In 2022, the company was reported to have surpassed a US$1 billion valuation, giving it unicorn status. This milestone reflected the scale attributed to the combined consumer and merchant ecosystem rather than the history of either predecessor alone. The company continued to develop as a multi-service technology platform serving consumers, restaurants, retailers, drivers, and other businesses. In December 2025, LINE MAN Wongnai announced that it was postponing a planned initial public offering on the Stock Exchange of Thailand because of unfavorable market conditions. It also indicated that it would examine potential additional mergers and acquisitions. This decision suggested a continued emphasis on strategic expansion and consolidation while delaying access to public equity markets. The company remains an active Thailand-based platform whose principal consumer-facing identities are LINE MAN and Wongnai.
- 2025
Planned IPO postponed
[1]The company postponed its planned Thai stock-market IPO because of market conditions and indicated that it would consider further acquisitions.
- 2022
Unicorn valuation reported
[1]LINE MAN Wongnai was reported to have achieved a valuation exceeding US$1 billion.
- 2020
LINE MAN and Wongnai merged
[1]The two Thai technology businesses announced their merger, creating the combined LINE MAN Wongnai company.
- 2019
LINE MAN spun off from LINE Thailand
[1]LINE MAN became a separate company after being spun off from LINE Thailand.
- 2018
Ride-hailing added to LINE MAN
[1]LINE MAN expanded beyond delivery by introducing a ride-hailing service in February.
- 2016
LINE MAN launched
[1]LINE Thailand launched LINE MAN as an on-demand service using the reach of the LINE messaging ecosystem in Thailand.
- 2010
Wongnai founded
[1]Yod Chinsupakul and three co-founders established Wongnai as a crowd-sourced restaurant review and discovery platform.
Products and positioning
A Thai multi-service local-commerce platform connecting consumers, restaurants, retailers, drivers, and other merchants through discovery, ordering, delivery, mobility, and payment services.
Restaurant discovery and reviews · 2010
Wongnai
Wongnai is the company's local-discovery platform and original consumer brand. It began as a crowd-sourced restaurant review service and developed into a broader database covering restaurants and other local businesses. Its functions include business discovery, user-generated reviews, venue information, and related local content. The platform later extended its coverage into beauty and travel, while also supporting the wider LINE MAN ecosystem by helping users discover businesses that can be accessed through ordering and delivery services.
Food delivery · 2016
LINE MAN Food Delivery
LINE MAN's food-delivery service connects consumers with restaurants and delivery personnel through an on-demand ordering process. It is one of the core transaction services brought into the combined company after the 2020 merger. The service complements Wongnai's restaurant listings and reviews by allowing users to move from restaurant discovery to digital ordering and fulfillment within the broader LINE MAN Wongnai ecosystem.
Grocery delivery
LINE MAN Grocery Delivery
The grocery-delivery offering extends LINE MAN's on-demand logistics model beyond prepared food. It enables consumers to order grocery and everyday retail items for delivery, broadening the platform's relevance to routine household purchases and supporting the company's strategy of operating across multiple local-commerce categories.
Ride-hailing · 2018
LINE MAN Ride-Hailing
LINE MAN's ride-hailing service was introduced in February 2018 as an expansion from delivery into urban mobility. It connects passengers and drivers through the company's on-demand application and forms part of the broader service portfolio that also includes food, grocery, and parcel delivery.
Parcel delivery
LINE MAN Parcel Delivery
Parcel delivery is one of the logistics services associated with LINE MAN. It uses the company's on-demand delivery network to support the movement of packages, complementing food and grocery delivery and helping position the platform as a broader local logistics provider.
Brand decisions
2025
Postponement of planned initial public offeringStrategyBackground
The company planned to pursue an initial public offering on the Stock Exchange of Thailand but faced unfavorable market conditions.
Action taken
LINE MAN Wongnai postponed the planned IPO and stated that it would focus on evaluating possible further mergers and acquisitions.
Aftermath
The company remained private while keeping strategic expansion and potential consolidation as priorities.
2020
Merger of LINE MAN and WongnaiM&ABackground
Wongnai brought a large restaurant-discovery and review database, while LINE MAN contributed delivery, mobility, and logistics services built around the LINE ecosystem in Thailand.
Action taken
The companies announced a merger on July 30, 2020. BRV Capital Management provided a reported US$110 million capital investment connected with the transaction, and Yod Chinsupakul became chief executive officer.
Aftermath
The combined company operated under the LINE MAN Wongnai identity and expanded as a multi-service platform covering discovery, food, groceries, rides, parcels, and payment-related services.
Capital investment. US$110 million (2020 merger)
Recent events
- 2025
Planned Thai IPO postponed[1]
Other · M&A
LINE MAN Wongnai announced the postponement of its planned initial public offering on the Stock Exchange of Thailand, attributing the decision to unfavorable market conditions and stating that it would focus on possible further mergers and acquisitions.
- 2022
LINE MAN Wongnai reaches unicorn valuation[1]
Other
The company was reported to have reached a valuation exceeding US$1 billion, making it a unicorn technology startup.
- 2020
LINE MAN and Wongnai announce merger[1]
M&A · Other
LINE MAN and Wongnai announced their merger, combining LINE MAN's delivery and on-demand services with Wongnai's restaurant discovery and review platform. BRV Capital Management was reported to have invested US$110 million in connection with the transaction.
Sources2 sources
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