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Wonderlic

Wonderlic is a talent assessment company whose platform provides predictive insights on cognitive ability, personality, and motivation for hiring and employee development.

Last updated September 15, 2026

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Overview

Wonderlic is an assessment company founded by E.F. Wonderlic, who started the company out of a passion for solving major challenges in hiring and selection. The company states its mission is to provide employers with uniquely fair, predictive, and easy-to-use assessments that help them identify the candidates most likely to succeed in all their open roles and thrive. Its platform delivers predictive insights on cognitive ability, personality, and motivation, and is described as easy to use with no lengthy training or certification required. Wonderlic says it continuously improves its assessments by leveraging insights from Industrial-Organizational (I-O) psychology, artificial intelligence, and machine learning. Charlie Wonderlic, grandson of founder E.F. Wonderlic, serves as Executive Chairman.

History

Wonderlic was started by founder E.F. Wonderlic, who was passionate about solving major challenges in hiring and selection and believed data was the answer. In 1932, E.F. Wonderlic was Director of Personnel for Household Finance, where he was tasked with solving the company's two biggest hiring challenges: inconsistent hiring practices among hiring managers across the country, and identifying qualified entry-level candidates. Immersed in research, E.F. discovered several evaluation techniques used by employers that shared a common denominator — a gut feeling. He hypothesized that a candidate's general intelligence would be a better predictor of performance than a manager's intuition. Knowing that skills tests and interviews weren't enough to vet a candidate and that most general intelligence tests averaged well over three hours, E.F. set out to invent a more efficient vehicle for measuring cognitive ability. He proved his hypothesis and created the first short-form intelligence test. The company's official history page is titled 'Solving Hiring Since 1937.'

Products and positioning

Uniquely fair, predictive, and easy-to-use assessments for employers; scalable talent insights across the entire employee journey.

  • Wonderlic assessments

    Assessments delivering predictive insights on cognitive ability, personality, and motivation.

  • Wonderlic platform

    A platform described as easy to use for everyone in an organization, with no lengthy training or certification required.

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