Wonderful Systems

Wonderful Systems (marketed simply as Wonderful) is an Israeli enterprise AI company founded in January 2025 by Bar Winkler, previously founder of Approve.com, and Roey Lalazar, previously founder of the AI subtitle generator Kaps. Headquartered in the Azrieli Sarona Tower in Tel Aviv, the company develops and deploys AI agents — chat, voice and email agents that interact with end users in multiple languages — as replacements for or supplements to human workers in enterprise workflows. Wonderful positions itself as "The Enterprise AI OS," combining a multi-model AI platform, local deployment teams embedded at customer sites, and strategic advisory to move critical enterprise workflows into production "in weeks, not months." Its stated mission is to accelerate AI adoption so that enterprises can unlock their full potential, and its public case studies reference work such as agentifying a national telecom operator, collections across 2.5 million clients, internal IT automation across thousands of stations, a 91.5% containment rate across millions of customers, and end-to-end billing resolution for energy customers. The company has grown rapidly as a venture-backed startup. It raised $34 million in July 2025 led by Index Ventures, $100 million in November 2025 led by Index Ventures with Insight Partners participating at a $700 million valuation, $150 million in March 2026 led by Insight Partners at a $2 billion valuation (making it a unicorn), and a $550 million round in September 2026 at a $5 billion valuation. Alongside the later rounds, employees and investors sold shares in secondary transactions. Reported annual recurring revenue grew from $7 million in December 2025 to $18 million in March 2026, with Israeli press reporting a jump from zero to roughly $70 million within a year. Wonderful operates offices in many European countries and other markets to support on-site deployments, and its leadership team includes CEO Bar Winkler, CTO Roey Lalazar, CRO Roi Tavor and CMO Melissa Zeloof, with what the company describes as a deep executive bench of general managers across more than 30 markets.

Wonderful Systems was founded in January 2025 by Bar Winkler, who serves as CEO and had previously founded Approve.com, and Roey Lalazar, who serves as CTO and had previously founded Kaps, an AI-based subtitle generator. The company was established to develop and deploy AI agents — including chat agents for customer service — as replacements for human employees, with agents communicating with users by phone, chat and email in a wide range of languages. Its headquarters are in the Azrieli Sarona Tower in Tel Aviv. From the outset, Wonderful combined a software platform with a services model: during agent deployment, company employees are stationed at customer facilities, and the company maintains offices in many European countries and other markets to support this on-site work. This hybrid approach — platform plus embedded deployment teams plus strategic advisory — is central to its positioning as "The Enterprise AI OS" and its promise to take critical workflows into production in weeks rather than months. The company grew rapidly as a venture-backed startup. In July 2025 it raised $34 million led by Index Ventures. In November 2025 it raised $100 million led by Index Ventures with participation from Insight Partners at a $700 million valuation, while employees sold $15 million of shares in a secondary transaction. By December 2025 the company reported annual recurring revenue (ARR) of $7 million. In March 2026 it raised $150 million led by Insight Partners at a $2 billion valuation, becoming a unicorn, and reported ARR of $18 million. In September 2026 it completed a $550 million round at a $5 billion valuation, accompanied by a secondary transaction in which employees and investors sold $170 million of shares. Israeli press coverage described revenue jumping from zero to roughly $70 million within a year and framed the company as racing toward records set by other Israeli enterprise software successes. Publicly showcased deployments include agentifying a national telecom operator, collections across 2.5 million clients, internal IT automation across thousands of stations, a 91.5% containment rate across millions of customers, and end-to-end billing resolution for energy customers. The company describes itself as "open by default, competitive by design" and says it is trusted by leading enterprises across industries. Its leadership team includes CEO Bar Winkler, CTO Roey Lalazar, CRO Roi Tavor and CMO Melissa Zeloof, supported by what the company calls a deep executive leadership bench with top-tier general managers across more than 30 markets.

• Wonderful Systems founded by Bar Winkler and Roey Lalazar.

• Raised $34 million led by Index Ventures.

• Raised $100 million led by Index Ventures with Insight Partners at a $700 million valuation; employees sold $15 million in secondary shares.

• Reached $7 million ARR.

• Raised $150 million led by Insight Partners at a $2 billion valuation, becoming a unicorn; ARR reached $18 million.

• Completed a $550 million round at a $5 billion valuation, with a $170 million secondary sale by employees and investors.

Enterprise AI operating system that takes critical workflows into production in weeks, combining a multi-model platform, embedded deployment teams and expert advisors.

• The Enterprise AI OS

  Multi-model AI platform for deploying enterprise AI agents.

• Customer service AI agents

  Chat, voice and email agents that interact with users in multiple languages.

• Back-office and billing agents

  Agents for collections, billing resolution and internal IT automation.

1. 1Wonderful | The Enterprise AI OSwonderful.ai
2. 2Wonderful | About Uswonderful.ai
3. 3Wonderful systems - Wikidatawikidata.org
4. 4וונדרפול סיסטמס - Wikipedia (Hebrew)he.wikipedia.org