Wonder Works Design

Wonder Works Design is a boutique creative studio and marketing agency based in Blagoevgrad, Bulgaria. It positions itself as a full-service marketing partner for businesses that have outgrown handling marketing in-house, offering what it describes as "a fractional CMO with the whole team attached." The studio serves small and medium-sized enterprises, startups, and founder-led businesses, with a focus on making clients relevant to current search, social and AI-driven discovery rather than relying on loud or interruptive advertising. The agency's core offering is a monthly partnership starting from €1,500 that bundles strategy, content and design, web and search, and routes to market with reporting. Standalone services include social media management, web design and development, branding and identity, graphic design, SEO, and paid ads on Meta platforms. Websites start from €500 and are custom-coded, with the studio explicitly avoiding WordPress and templates. Branding projects range from €300 to €800 and are delivered in about ten days. SEO services start from €400 per month. Wonder Works Design was founded by Colin Rooney and Neli Rooney, who are married and run the studio personally. Colin brings an entrepreneurial background, while Neli leads the creative side. The studio emphasizes transparency, publishing its prices on its website, capping its client list to maintain quality, and working directly with clients without junior staff or handoffs. It operates in English and Bulgarian, serving clients in Bulgaria and internationally. The studio's public positioning is built around the idea of "relevance" — helping businesses adapt to how people search, scroll and choose in the current digital landscape, including the rise of AI-generated answers in search results. It publishes case studies and practical guidance, such as a Sofia bakery that grew from zero to over 1.1 million views in 5.5 months, 90% organic. Wonder Works Design is a private, independent company with no disclosed parent organization or external ownership.

Wonder Works Design was founded by Colin Rooney and Neli Rooney, a married couple based in Blagoevgrad, Bulgaria. The studio emerged from Colin's lifelong entrepreneurial career, which included both successes and failures, and Neli's creative perspective. The founders describe their motivation as a reaction against marketing that people skip — ads, fluff, and "engaging content" nobody engages with. They wanted to build a studio that helps businesses be "worth finding" rather than shouting at strangers. The studio's early public positioning centered on the concept of relevance: the idea that how people search, scroll and choose changed more in the eighteen months prior to its launch than in the decade before, and that most businesses were still marketing as if it were 2019. Wonder Works Design set out to make businesses relevant to current algorithms, search behavior and customers. From the start, the studio operated as a two-person team, with Colin handling strategy and Neli leading creative work. They deliberately avoided hiring junior staff or handing off client work, positioning this as a quality guarantee. They also published their prices on the website and capped their client list, aiming to work only with clients where they could maintain quality. The agency's service model evolved into a monthly partnership that functions as an outsourced marketing department, starting from €1,500 per month. Alongside this, it offers standalone services: social media management, web design and development, branding and identity, graphic design, SEO, and paid ads on Meta. Websites are custom-coded and start from €500, with delivery promised within ten days. Branding projects range from €300 to €800 and are delivered in about ten days. SEO starts from €400 per month. Wonder Works Design has published case studies and practical resources. One notable case is Kato Edno Vreme, a Sofia bakery that grew from zero to 1,133,293 views in 5.5 months, 90% of them organic. The studio also published an analysis of the 50 most reviewed restaurants in Blagoevgrad on Google Maps, finding that only 11 had a website of their own, 21 linked to nothing at all, and 17 had not claimed their Google profile. This kind of local, data-driven content reflects the studio's emphasis on practical, transparent advice. The studio operates in English and Bulgarian, serving clients in Bulgaria and internationally. It has no disclosed parent company or external investors and remains privately owned by its founders. As of its public communications, it continues to position itself as an anti-marketing marketing agency focused on relevance, transparency and direct founder involvement.

• Founding of Wonder Works Design by Colin and Neli Rooney in Blagoevgrad, Bulgaria

• Publication of case study: Kato Edno Vreme bakery reaches 1,133,293 views in 5.5 months, 90% organic

• Publication of analysis of 50 most reviewed restaurants in Blagoevgrad on Google Maps (20 August 2026)

Anti-marketers making businesses relevant to current search, social and AI-driven discovery; transparent pricing, no lock-in contracts, direct founder involvement.

• Marketing Partnership

  Monthly full-service marketing department from €1,500/month, including strategy, content and design, web and search, routes to market and reporting.

• Social Media Management

  Strategy, content and community management in English and Bulgarian.

• Web Design & Development

  Custom-coded websites from €500, live within 10 days, including domain, 12 months hosting and care, then €25/month.

• Branding & Identity

  Full brand systems from €300 to €800, delivered in 10 days.

• Graphic Design

  Menus, packaging, posters, campaigns and ongoing design support.

• SEO

  Search engine optimization from €400/month, including Google Business Profile optimization.

• Paid Ads

  Paid ads on Meta platforms (Facebook and Instagram) only; no Google Ads.

1. 1Marketing Agency in Bulgaria | Your Whole Marketing Teamwonderworksdesign.net
2. 2About Colin & Neli Rooney | Wonder Works Designwonderworksdesign.net
3. 3Full-Service Marketing Partnership | Wonder Works Designwonderworksdesign.net
4. 4SEO from €400 a month, with the numbers shown | Wonder Workswonderworksdesign.net
5. 5Wonder Works Design - Wikidatawikidata.org