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Wonder

Wonder is a Canadian baked and owned bread brand offering wraps, sliced breads, buns, English muffins, and pastries.

Last updated September 1, 2026

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Overview

Wonder is a brand of baked goods available in Canada, offering a portfolio that includes wraps, sliced breads, buns, English muffins, and pastries. The brand emphasizes that it is Canadian baked and owned, and claims to be the No.1 most trusted by Canadians, with no artificial flavours or colours.

History

The available evidence does not provide historical details about the Wonder brand.

Products and positioning

Canadian baked and owned, No.1 most trusted by Canadians, no artificial flavours or colours.

  • Wonder White Bread 675g

    White bread available in 675g size.

  • Wonder THIN Sandwich White Bread 675g

    Thin sandwich white bread available in 675g size.

  • Wonder White Bread with added Oat Hull Fibre 675g

    White bread with added oat hull fibre, available in 675g size.

  • Wonder Texas Toast White Bread 675g

    Texas toast white bread available in 675g size.

  • Wonder 100% Whole Wheat Bread 675g

    100% whole wheat bread available in 675g size.

  • Wonder 100% Whole Wheat Bread 570g

    100% whole wheat bread available in 570g size.

Recent events

  • Unconfirmed

    Over 500 North Jersey staff at Wonder food hall company face layoffs[4]

    Reported:

    More than 500 staff in North Jersey at the Wonder food hall company are facing layoffs.

  • Wonder launches the next iteration of its video conferencing software[5]

    Reported:

    Virtual networking startup Wonder announced the launch of the next iteration of its video conferencing software.

  • Atari acquires exclusive Wonder technology license[6]

    Reported:

    Atari acquired an exclusive technology license for Wonder's assets, including technology associated with the Android-based WonderOS platform. Atari said it plans to integrate the capabilities with Atari VCS hardware.

  • Unconfirmed

    Atari acquires Wonder assets[7]

    Reported:

    Atari announced that it had acquired Wonder's assets and planned to incorporate Wonder's technology into its upcoming Atari VCS game console.

Sources7 sources

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