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WMT Digital

WMT Digital is a Miami-based web engineering and sports technology company that builds digital platforms for universities, athletic departments, professional leagues, stadiums, and live events.

Last updated November 4, 2026

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Overview

WMT Digital is a privately held web engineering and technology company headquartered in Miami, Florida. Its work is concentrated on digital experiences for collegiate athletics, professional sports organizations, stadiums, governing bodies, and live events. Rather than operating as a consumer-facing sports media brand, the company functions primarily as a technology and digital-services partner, combining web development, content management, search optimization, video, streaming, subscriptions, ticketing, commerce, data, marketing, and mobile applications in client-facing platforms. The company emerged from Andres Focil's work with the University of Miami athletic department. Focil initially helped the university improve the search visibility and digital positioning of its athletics website at a time when Miami's professional sports teams attracted much of the local attention. The effort used search optimization, video, and broader digital strategy to make the university's athletics presence more prominent online. After that work gained visibility, the University of Arkansas approached Focil about improving its own search presence and rebuilding its athletics website. Projects with Arkansas and later with Florida State, Clemson, Louisiana State University, and Georgia Tech helped establish a repeatable model for serving collegiate sports organizations. WMT Digital expanded beyond website development by incorporating capabilities associated with RevelXP, formerly known as Tailgate Guys. This broadened the company's platform scope to include reservations, catering, and online-store functions alongside content, merchandise, video, data warehousing, ticketing, and streaming. The resulting proposition was a more integrated digital environment in which athletic departments and sports properties could manage communications, fan engagement, commerce, and event-related services through connected web portals. The company has also developed products for professional and international sports. During the COVID-19 pandemic, WMT Digital worked with LaLiga and Clemson on a video platform intended to support remote interaction with recruits, game-footage streaming, and virtual campus tours. The same broader initiative included an interactive watch-party experience for LaLiga supporters. In 2021, WMT Digital helped the University of Notre Dame launch Fighting Irish TV, a subscription streaming application offering archival games, special programming, and AI-assisted highlights. Its stadium technology work expanded through applications for Ohio State's Ohio Stadium, commonly known as the Horseshoe, and San Diego's Snapdragon Stadium. These applications were designed to consolidate practical game-day services such as concessions, parking, and event information. The Snapdragon Stadium project served a venue used by San Diego State and professional teams including the San Diego Legion and San Diego Wave FC. WMT Digital's client roster has included USA Basketball, the National Football League, Professional Volleyball Federation, NASCAR, LaLiga, the National Association of Basketball Coaches, and Collegiate Sports Connect, in addition to numerous university athletic departments. In 2024, the company completed a redesign of the USA Basketball website ahead of the Paris Summer Olympics. It also expanded through acquisitions, purchasing live-event mobile-app provider Aloompa in June 2024 and announcing the acquisition of Event Dynamic in August 2024. Artificial intelligence became another area of development through The Six, introduced in 2023. The platform uses self-hosted large language models to turn box-score and game information into automatically generated recaps. Its stated use case is to help athletic departments produce timely coverage for sports that may have smaller communications staffs, including baseball, ice hockey, soccer, and volleyball. The system can be configured to approximate a journalist's writing style and was beta-tested with Clemson, Vanderbilt, and Arkansas. Overall, WMT Digital's positioning is that of an integrated sports-technology provider connecting institutional websites, fan content, media, commerce, ticketing, venue operations, and automated content production.

History

WMT Digital began with Andres Focil's effort to improve the University of Miami athletic department's online visibility. The original work centered on search-engine optimization, video, and digital strategy. At a time when Miami's professional teams dominated local sports attention, the project sought to make the university's athletics presence more competitive in digital discovery. The University of Miami athletics site subsequently achieved strong search visibility, helping demonstrate the value of a specialized digital approach for sports organizations. The model attracted interest from other universities. Arkansas contacted Focil to improve its search presence and modernize its athletics website. Further collaborations with Arkansas, Florida State, Clemson, Louisiana State University, and Georgia Tech helped WMT Digital develop experience across collegiate sports communications and fan-facing digital services. These engagements moved the company beyond isolated search or website projects toward broader platform development for athletic departments. A significant expansion followed through collaboration with RevelXP, previously known as Tailgate Guys. WMT Digital integrated reservation, catering, and online-store capabilities into its digital offering. This allowed the company to provide a more comprehensive technology stack that could include merchandise, editorial content, video, data warehousing, ticketing, and streaming within client web portals. The integration also connected digital communications with commercial and event-service functions. WMT Digital later extended its work to professional and international sports properties. During the COVID-19 pandemic, it collaborated with LaLiga and Clemson on a video platform that supported remote recruiting interactions, game-footage streaming, and virtual campus tours. The initiative also included an interactive watch-party feature for LaLiga fans, reflecting the accelerated demand for remote and digitally mediated sports experiences during the pandemic. In 2021, WMT Digital helped Notre Dame launch Fighting Irish TV. The streaming application was designed around a subscription model and provided access to special programming, AI-assisted highlights, and a library containing Fighting Irish games dating back to 1991. This project illustrated the company's movement from conventional athletics websites into branded direct-to-fan video services. The company then broadened its venue technology work. It created an application for Ohio State's Ohio Stadium, known as the Horseshoe, with functions related to concessions, parking, and game information. It subsequently developed an application for Snapdragon Stadium in San Diego, a venue associated with San Diego State and professional teams such as the San Diego Legion and San Diego Wave FC. These projects positioned WMT Digital as a provider of practical mobile tools for stadium visitors as well as a builder of content and marketing platforms. WMT Digital's client base has included USA Basketball, the National Football League, Professional Volleyball Federation, NASCAR, LaLiga, the National Association of Basketball Coaches, and Collegiate Sports Connect. In 2023, the company developed The Six, an artificial-intelligence platform that automatically generates game recaps from box scores and other game information. The product uses proprietary, self-hosted large language models and can be adjusted to resemble a journalist's writing style. Its intended value is especially apparent for non-revenue sports, where athletic departments may have fewer editorial resources. Clemson, Vanderbilt, and Arkansas participated in beta testing. In 2024, WMT Digital completed a redesign of the USA Basketball website in preparation for the Summer Olympics. The company also pursued expansion through acquisitions. It acquired Aloompa, a mobile-app provider for live-event experiences, in June 2024 and announced the acquisition of Event Dynamic, a mobile event-technology provider, in August of the same year. These transactions complemented WMT Digital's existing capabilities in venue, event, fan-engagement, and mobile technology. The available reference material does not establish a founding year, ownership structure, detailed executive roster, or current financial performance.

  • 2024

    USA Basketball website redesign

    [1]

    The company completed a redesign of the USA Basketball website before the 2024 Summer Olympics.

  • 2024

    Acquisition of Aloompa

    [1]

    WMT Digital acquired Aloompa, expanding its mobile and live-event technology capabilities.

  • 2024

    Acquisition of Event Dynamic announced

    [1]

    WMT Digital announced the acquisition of Event Dynamic, a mobile event-technology provider.

  • 2023

    Development of The Six

    [1]

    WMT Digital developed an AI platform that produces sports game recaps from structured game information.

  • 2021

    Launch of Fighting Irish TV

    [1]

    WMT Digital helped the University of Notre Dame introduce a subscription streaming application featuring archival games, special content, and AI-assisted highlights.

  • Initial University of Miami digital work

    [1]

    Andres Focil began by helping the University of Miami athletic department improve search visibility, video distribution, and digital positioning.

  • Expansion across collegiate athletics

    [1]

    WMT Digital expanded its university work through projects for Arkansas, Florida State, Clemson, Louisiana State University, and Georgia Tech.

  • Integration of event and commerce capabilities

    [1]

    Through collaboration with RevelXP, formerly Tailgate Guys, WMT Digital added reservation, catering, and online-store functions to its sports-platform offering.

  • LaLiga and Clemson remote-engagement platform

    [1]

    During the COVID-19 pandemic, WMT Digital worked with LaLiga and Clemson on video, recruiting, virtual-tour, and watch-party capabilities.

Products and positioning

An integrated digital infrastructure and fan-experience partner for collegiate athletics, professional sports, stadiums, and live events.

  • Web engineering and content management

    Sports web platforms

    WMT Digital builds and manages web platforms for university athletic departments, professional leagues, sports associations, and other sports properties. These platforms can combine editorial publishing, search optimization, video, marketing, data, ticketing, commerce, and fan-service functions. The company's early work with the University of Miami and later projects for Arkansas, Florida State, Clemson, LSU, and Georgia Tech established this as a central offering.

  • Streaming application · 2021

    Fighting Irish TV

    Fighting Irish TV is a subscription streaming application created with the University of Notre Dame. Introduced in 2021, it provides access to special programming, AI-assisted highlights, and an archive of Notre Dame games extending back to 1991. The service illustrates WMT Digital's ability to create branded, direct-to-fan video products for collegiate sports organizations.

  • Artificial-intelligence sports content platform · 2023

    The Six

    The Six is an AI platform developed by WMT Digital to automatically produce game recaps from box scores and related game information. It uses proprietary, self-hosted large language models and can be configured to emulate a journalist's writing style. The platform is intended to help athletic departments cover sports with limited editorial resources, including baseball, ice hockey, soccer, and volleyball. Clemson, Vanderbilt, and Arkansas participated in beta testing.

  • Mobile venue technology

    Stadium and event applications

    WMT Digital develops mobile applications for stadiums and live events. Its venue work includes applications for Ohio State's Horseshoe Stadium and San Diego's Snapdragon Stadium, with features such as concessions, parking, and game information. The acquisition of Aloompa and Event Dynamic broadened the company's presence in mobile applications and technology for live-event experiences.

Brand decisions

  • 2024

    Acquire AloompaM&A

    Background

    WMT Digital sought to expand its capabilities in mobile applications and live-event experiences.

    Action taken

    The company acquired Aloompa in June 2024.

    Aftermath

    The acquisition added a live-event mobile-app provider to WMT Digital's broader sports and venue technology portfolio.

  • 2024

    Acquire Event DynamicM&A

    Background

    WMT Digital continued expanding its mobile event-technology capabilities after the Aloompa transaction.

    Action taken

    In August 2024, the company announced that it had acquired Event Dynamic.

    Aftermath

    The transaction further extended WMT Digital's event-focused mobile technology offering. Financial terms were not reported in the available reference.

Recent events

  • 2024

    WMT Digital redesigns USA Basketball website ahead of the 2024 Olympics[1]

    Product launch

    The company completed a redesign of the USA Basketball website in advance of the 2024 Summer Olympics.

  • 2024

    WMT Digital acquires Aloompa[1]

    M&A

    In June 2024, WMT Digital acquired Aloompa, a provider of mobile applications and technology for live-event experiences.

  • 2024

    WMT Digital announces acquisition of Event Dynamic[1]

    M&A

    In August 2024, WMT Digital announced that it had acquired Event Dynamic, a provider of mobile event technology.

  • 2023

    WMT Digital develops The Six AI sports-recap platform[1]

    Product launch

    WMT Digital developed The Six, an AI system that uses self-hosted large language models to generate game recaps from box scores and related game information. The platform was beta-tested with Clemson, Vanderbilt, and Arkansas.

Sources1 sources

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