WKCF
A Hearst-owned CW-affiliated television station serving the Orlando, Florida, market.
Last updated August 31, 2026
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Overview
WKCF is a commercial television station licensed to Clermont, Florida, and serving the Orlando metropolitan area. The station broadcasts on virtual channel 18 and is affiliated with The CW. It is owned by Hearst Television and operated alongside WESH, Hearst's NBC affiliate in the Orlando market. Although WKCF's city of license is Clermont, its studios are located with WESH on North Wymore Road in Eatonville, while its transmitter is located in Bithlo, Florida. The station originated in a complicated Central Florida frequency-development and channel-allocation process. The Federal Communications Commission assigned channel 68 to Clermont in 1984, and a consortium known as Channel 68 Inc. received the construction permit in 1986. Press Broadcasting, a New Jersey-based media company associated with the Asbury Park Press, acquired the permit in 1987. Press viewed the facility as a way to address the weak market coverage of WMOD, an independent station it owned in Melbourne. WKCF began broadcasting on December 8, 1988, as an independent station on channel 68, using a mix of syndicated programs, movies, and sports. Press soon pursued a frequency exchange involving channel 18, which had been assigned to the noncommercial station WRES. After FCC review and objections from other broadcasters, the exchange was approved. On October 7, 1991, WKCF moved from channel 68 to channel 18, substantially improving its reach in Brevard County and giving the station the channel position it continues to use. Early programming included Orlando Magic road games, children's programming such as The Buckaroo Club, and a 10 p.m. newscast produced by WCPX-TV. WKCF became Orlando's affiliate of The WB on January 11, 1995. The affiliation helped establish the station as a significant player in the market, particularly among younger viewers, while its programming strategy combined WB network shows with comedy reruns, children's content, syndicated entertainment, and local sports. The station built a new Lake Mary studio complex in 1998 and was sold to Emmis Communications in 1999 for $191.5 million. Under Emmis, WKCF was used as a base for broader media initiatives, including a consolidated master-control operation and production of the nationally syndicated morning program The Daily Buzz. In 2006, following the planned merger of The WB and UPN, WKCF secured an affiliation with the new CW network. Hearst-Argyle Television, the predecessor to Hearst Television, purchased the station from Emmis that year for $217.5 million. The transaction placed WKCF in a duopoly-like operating relationship with WESH, although Emmis retained the Lake Mary facility and its interest in The Daily Buzz. WKCF subsequently moved its operations to the WESH facility in Eatonville. The station has also carried WESH-produced news programming at various points, including morning and late-evening broadcasts. WKCF remains a conventional over-the-air television station with a CW network schedule, syndicated programming, local promotional activity, and selected sports coverage. It became part of Orlando's ATSC 3.0 NextGen TV deployment in 2021. Beginning in 2025, WKCF and WESH began splitting a package of Orlando Magic over-the-air broadcasts supplied through FanDuel Sports Network, with WKCF scheduled to carry six games and WESH four. Its identity is built around CW entertainment, local-market reach, and its relationship with the Hearst-owned WESH news operation.
History
WKCF's history began with the FCC's assignment of UHF channel 68 to Clermont, Florida, in 1984. After several applicants competed for the authorization, Channel 68 Inc. received the construction permit in 1986. The applicant group included local business and civic figures, among them Clermont councilman Nestor Cole and Orlando Times publisher Norris Woolfork. The group considered either a Spanish-language service for the Tampa market or a general-entertainment station aimed at Orlando. Press Broadcasting acquired the permit in 1987. The company already owned WMOD in Melbourne, but WMOD's transmitter location produced inadequate market coverage, partly because aviation-related restrictions limited the height of its tower. Press had invested heavily in programming but had resorted to leasing much of WMOD's airtime to the Home Shopping Network. The new Clermont authorization was intended to provide a stronger transmission facility for Press's Central Florida ambitions. Press also arranged a broader transaction involving WRES, a noncommercial station on channel 18 in Cocoa, and Brevard Community College. The resulting plan was to exchange the channel-68 and channel-18 assignments. After regulatory review and opposition from WMFE-TV, WOFL, and a low-power channel-19 operator, the FCC approved the exchange. WKCF initially launched on channel 68 on December 8, 1988, transmitting from Orange City. Its schedule included syndicated programs and films inherited from Press's previous operation, along with Orlando Magic road games. On October 7, 1991, the station moved to channel 18. WRES moved to channel 68 and adopted the call sign WBCC. The new channel position improved WKCF's coverage and became central to its later market identity. During the early 1990s, WKCF developed a recognizable local programming profile. It aired Orlando Magic games, produced the children's program The Buckaroo Club, and carried a late-night monster-movie format called Friday Night with the GraveMaster. A 10 p.m. newscast was initially produced by WCPX-TV. The station also competed against WOFL and later WRBW for independent-station viewers. The Buckaroo Club enrolled tens of thousands of children but was eventually cancelled in 1994 after repeated schedule changes and modest ratings. WKCF joined The WB on January 11, 1995. The affiliation, improved channel position, stronger syndicated inventory, and successful Magic broadcasts helped the station become one of the network's stronger affiliates. Press reorganized its media holdings as Press Communications in 1997. In 1998, WKCF moved into a purpose-built Lake Mary studio complex. Emmis Communications purchased the station in 1999 for $191.5 million, citing its status as a leading WB affiliate in a growing television market. The station continued to compete with other Orlando outlets and transferred Orlando Magic rights to WRBW later that year. Emmis used the Lake Mary facility for group-wide television operations. In 2002, the site became the master-control center for WKCF and several other Emmis stations. In 2003, Emmis acquired a 50 percent interest in The Daily Buzz, a syndicated national morning show, and production moved from Dayton to WKCF's studios in 2004. These activities expanded the facility's role beyond local station broadcasting. When The WB and UPN announced their combination into The CW, WKCF obtained the Orlando CW affiliation in 2006. Hearst-Argyle Television then purchased WKCF from Emmis for $217.5 million as Emmis withdrew from television. Hearst retained the station's affiliation while integrating it with WESH, its local NBC affiliate. WKCF moved from Lake Mary to WESH's Eatonville facility, which was renovated to accommodate additional channel-18 personnel. WKCF's news history has been intermittent. WESH assumed production of the station's 10 p.m. newscast in 2001, but the program was cancelled in 2002 because of cost, competitive pressure, and an audience mismatch with the younger viewers associated with The WB. WESH restored a two-hour morning extension in 2007 and brought back a nightly 10 p.m. newscast in 2009; that broadcast later expanded from 30 minutes to one hour. During the 2013 George Zimmerman trial, WKCF's second digital subchannel carried WESH's regular daytime schedule while WESH devoted its primary signal to trial coverage. WKCF began digital broadcasting in 2002 and ended its analog service in 2009 as part of the nationwide digital transition. Its digital service continued using virtual channel 18. The station joined Orlando's ATSC 3.0 deployment in 2021. Beginning in 2025, it also resumed a role in Orlando Magic distribution by sharing a package of FanDuel Sports Network-supplied over-the-air telecasts with WESH.
- 2025
Orlando Magic broadcast partnership
[1]WKCF begins sharing a package of over-the-air Magic telecasts with WESH.
- 2021
ATSC 3.0 deployment
[1]WKCF participates in the Orlando market's NextGen TV rollout.
- 2009
Analog transmission ends
[1]WKCF ends regular analog broadcasting during the federally mandated digital television transition.
- 2006
Hearst acquisition and CW launch
[1]WKCF becomes a CW affiliate and is sold to Hearst-Argyle Television.
- 1999
Emmis acquisition
[1]Emmis Communications acquires the station.
- 1998
Lake Mary studio opens
[1]WKCF relocates to a new studio and office complex in Lake Mary.
- 1995
WB affiliation begins
[1]WKCF becomes Orlando's affiliate of The WB.
- 1991
Move to channel 18
[1]The station completes its approved frequency exchange and begins operating on channel 18.
- 1988
WKCF begins broadcasting
[1]WKCF launches on December 8 as an independent station on channel 68.
- 1984
FCC assigns channel 68 to Clermont
[1]The FCC assigns UHF channel 68 to Clermont, Florida, initiating the process that would lead to WKCF.
Products and positioning
A local Orlando-area CW affiliate combining national entertainment programming with selected sports, news extensions, and over-the-air broadcast service.
Television network affiliation · 2006
CW network service
WKCF's core offering is its local broadcast service carrying The CW's entertainment schedule, supplemented by station promotions, syndicated programming, and market-specific scheduling. The service uses virtual channel 18 and targets the Orlando-area television audience.
Local television news · 2007
Local news extensions
Through its relationship with WESH, WKCF has carried locally produced morning and late-evening news programming at different periods. The arrangement has allowed Hearst to extend WESH's newsroom output to a second broadcast service while adapting the schedule to WKCF's network audience.
Sports broadcasting · 1989
Orlando Magic telecasts
WKCF has periodically carried Orlando Magic games. It aired Magic road games during its early independent-station years and, beginning in 2025, joined WESH in distributing a package of over-the-air games supplied through FanDuel Sports Network.
NextGen television · 2021
ATSC 3.0 service
WKCF participates in Orlando's ATSC 3.0 deployment, providing a modern digital-terrestrial transmission capability alongside its conventional broadcast service.
Marketing campaigns
- 1995WB affiliate launch promotion
Orlando · Central Florida
WKCF repositioned its independent-station programming and promotional identity around The WB's network launch, emphasizing comedy, youth-oriented programming, and a stronger syndicated lineup.
Outcome. WKCF became one of The WB's stronger affiliates during the network's existence.
- 1992The Buckaroo Club
Central Florida
WKCF promoted a children's membership and programming initiative hosted by Tim Kincaid as Ranger Bob. The club became a notable local branding effort and reportedly enrolled about 30,000 children before the program was cancelled in 1994.
Outcome. The program did not achieve strong ratings and was cancelled after several schedule changes.
Brand decisions
2021
Adopt ATSC 3.0 broadcastingProduct launchBackground
Orlando broadcasters introduced a market-wide NextGen TV deployment.
Action taken
WKCF joined the local ATSC 3.0 rollout.
Aftermath
The station added a next-generation terrestrial transmission platform while maintaining its established virtual-channel identity.
2006
Sell WKCF to Hearst-Argyle TelevisionM&ABackground
Emmis Communications was exiting the television business, while Hearst-Argyle already owned Orlando NBC affiliate WESH.
Action taken
Hearst-Argyle acquired WKCF for $217.5 million and integrated its operations with WESH.
Aftermath
WKCF moved to WESH's Eatonville facility and became part of Hearst's Orlando broadcast operation.
Acquisition price. $217.5 million (2006 transaction)
1995
Join The WBStrategyBackground
The launch of The WB created an opportunity for WKCF to move from independent programming into a national network affiliation.
Action taken
WKCF became the Orlando market's WB affiliate.
Aftermath
The station strengthened its audience profile and became one of the network's better-performing affiliates.
1991
Execute the channel 18/channel 68 exchangeGeneration changeBackground
Press Broadcasting and Brevard Community College sought FCC approval to exchange WKCF's channel 68 assignment with WRES's channel 18 assignment.
Action taken
WKCF moved to channel 18, while WRES moved to channel 68 and became WBCC.
Aftermath
The move improved WKCF's coverage and established its enduring channel-18 identity.
- WMFE-TV — Opposed the proposal because of concerns about competition from an upgraded public television facility.
- WOFL — Challenged the exchange over alleged permit-control and coverage issues.
1987
Acquire channel 68 to improve market coverageStrategyBackground
Press Broadcasting's existing WMOD operation suffered from an inadequate transmitter position and limited Central Florida coverage.
Action taken
Press acquired the channel-68 construction permit and used it as the foundation for a stronger Orlando-area independent station.
Aftermath
WKCF launched in 1988 and later moved to channel 18 through a separate frequency exchange.
Recent events
- 2025
WKCF adds Orlando Magic broadcasts[1]
Product launch · Other
WKCF began sharing a package of over-the-air Orlando Magic telecasts with WESH, carrying six games while WESH carried four.
- 2021
WKCF joins Orlando's ATSC 3.0 deployment[1]
Product launch
The station became part of the Orlando market's NextGen TV rollout, providing an ATSC 3.0 broadcast service.
- 2006
WKCF secures The CW affiliation[1]
Other
WKCF was selected as Orlando's CW affiliate following the announced combination of The WB and UPN.
- 2006
Hearst-Argyle Television buys WKCF[1]
M&A
Hearst-Argyle acquired WKCF from Emmis for $217.5 million and integrated its operations with WESH.
- 1999
Emmis Communications acquires WKCF[1]
M&A
Emmis purchased WKCF as part of its expansion into television and renewed the station's WB affiliation.
- 1995
WKCF becomes Orlando's WB affiliate[1]
Other
WKCF joined The WB at the network's launch, strengthening its role as an entertainment-focused independent-style station in the Orlando market.
- 1991
WKCF moves from channel 68 to channel 18[1]
Other
An FCC-approved exchange moved WKCF to channel 18 and transferred the former channel-18 facility to WRES, which became WBCC. The change improved WKCF's coverage in Brevard County.
Sources2 sources
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