Wizer

Wizer is a Georgian insurance company that operates across life and non-life insurance. The business was established in 2009 under the name PSP Insurance and officially began operating in 2010. It is described as the legal successor to PSP Insurance and a member of PSP Group. The company initially focused on corporate health insurance. Over time, it expanded beyond employer-sponsored health coverage into a broader range of insurance services for both organizations and individuals. Its product portfolio includes health insurance, individual health insurance, SME CARE, motor insurance, travel insurance, property insurance, and cargo insurance. This mix gives Wizer exposure to employee benefits, personal protection, commercial risk, mobility, travel, and property-related coverage. Wizer serves both corporate and individual customers. Corporate activity includes health-insurance solutions and products intended for small and medium-sized enterprises, while the individual offering includes personal health, motor, travel, property, and related protection products. As of 2025, the company was reported to serve up to 100,000 individuals. The company completed a full rebranding in 2025. On October 15, 2025, PSP Insurance began operating under the name Insurance Company Wizer. The change marked a transition in brand identity while continuing the insurance business developed under the former name. The available reference material does not identify a change in ownership or group affiliation associated with the rebrand. Wizer's geographic scope varies by product. Its auto-insurance territory includes Armenia, Azerbaijan, and Turkey, while travel insurance covers European destinations and destinations on other continents. The company is therefore primarily associated with the Georgian insurance market while also supporting selected cross-border and international risks. Information publicly available in the supplied reference material does not establish a separate international corporate presence, public listing, financial profile, executive roster, or detailed claims and distribution model.

Wizer traces its origins to 2009, when it was established in Georgia as PSP Insurance. The company officially began operations in 2010. Its initial business was concentrated on corporate health insurance, serving organizations that sought health coverage for employees and other eligible groups. During its subsequent development, the insurer expanded beyond its original corporate-health focus. It added products in both life and non-life insurance, creating a broader portfolio for companies, small and medium-sized businesses, and individual policyholders. The reported product range includes health insurance, individual health insurance, SME CARE, auto insurance, travel insurance, property insurance, and cargo insurance. This expansion changed the company's role from a focused corporate health provider into a multi-line insurer. Its corporate activity continued to include health-related coverage and SME-oriented products, while its retail and personal lines addressed health, vehicles, travel, property, and other individual risks. The company also developed geographically specific coverage: its auto-insurance territory includes Armenia, Azerbaijan, and Turkey, and its travel insurance extends to European destinations and countries on other continents. By 2025, the company was reported to serve up to 100,000 individuals. The available reference material does not provide detailed figures for premiums, assets, employees, profitability, or market share, so the scale of its corporate business cannot be quantified further here. On October 15, 2025, PSP Insurance underwent a complete rebranding and began operating under the name Insurance Company Wizer. The company is described as the legal successor to PSP Insurance and as a member of PSP Group. The rebrand represents the most significant publicly documented change in the supplied material, but no ownership transfer, merger, acquisition, or change in group affiliation is identified. Wizer continues to operate in both life and non-life insurance for corporate and individual customers. Additional information about its leadership, headquarters, distribution channels, financial performance, regulatory record, and post-rebrand strategy is not established by the available sources.

• 2025

  Reported reach of up to 100,000 individuals

  [1]Wizeren.wikipedia.org

  By 2025, the company was reported to serve up to 100,000 individual customers.

• 2025

  Rebrand to Wizer

  [1]Wizeren.wikipedia.org

  On October 15, 2025, PSP Insurance completed a full rebranding and began operating as Insurance Company Wizer.

• 2010

  Operations officially begin

  [1]Wizeren.wikipedia.org

  PSP Insurance officially began operating, initially focusing on corporate health insurance.

• 2009

  Company founded as PSP Insurance

  [1]Wizeren.wikipedia.org

  The insurance company was established in Georgia under the name PSP Insurance.

A Georgian multi-line insurer serving corporate and individual customers across life and non-life insurance, with roots in corporate health coverage and a broadened portfolio spanning personal, commercial, mobility, travel, property, and cargo risks.

• Non-life insurance

  Health insurance

  Health insurance was the company's original area of specialization, beginning with corporate coverage. It remains part of Wizer's broader insurance portfolio for organizational customers.

• Health insurance

  Individual health insurance

  Individual health insurance extends the company's health-insurance activity to personal customers. The supplied material identifies it as one of Wizer's principal offerings but does not specify detailed benefits, plan tiers, or distribution channels.

• Business insurance

  SME CARE

  SME CARE is an offering aimed at small and medium-sized enterprises. The available source names the product as part of Wizer's core portfolio but does not provide detailed information about its covered risks or policy structure.

• Motor insurance

  Auto insurance

  Wizer's auto-insurance business provides motor-related coverage with a stated territorial scope that includes Georgia-related operations and Armenia, Azerbaijan, and Turkey. Specific policy types, exclusions, and claims terms are not detailed in the supplied material.

• Travel insurance

  Travel insurance

  Travel insurance is offered for travel to European countries and destinations on other continents. The source confirms the broad geographic reach but does not specify medical, cancellation, baggage, or assistance benefits.

• Property insurance

  Property insurance

  Property insurance forms part of Wizer's non-life portfolio and addresses property-related risks for its customers. The available reference does not identify the covered asset classes or policy conditions.

• Transport insurance

  Cargo insurance

  Cargo insurance is listed among Wizer's offerings for transport-related risks. No further information is supplied about cargo categories, routes, limits, or underwriting terms.

• 2025

  Complete corporate rebrandingStrategy

  Background

  The insurer formerly known as PSP Insurance had developed from a corporate health-insurance provider into a broader life and non-life insurer serving corporate and individual customers.

  Action taken

  On October 15, 2025, the company began operating under the new name Insurance Company Wizer.

  Aftermath

  Wizer continued operating as the legal successor to PSP Insurance and as a member of PSP Group. The supplied sources do not describe financial effects, ownership changes, or specific changes to products and operations.

  Source

1. 1Wizeren.wikipedia.org