Wissol Petroleum

Wissol Petroleum is a Georgian petroleum-retailing brand belonging to Wissol Group, one of the country’s prominent retail-oriented business groups. The company was established in 2000 and entered the market under the Wissol name after completing a rebranding process in 2005. It developed a broad service-station network and became one of the largest fuel retailers in Georgia, with more than 100 stations serving customers in Tbilisi and other parts of the country. The company’s stated network footprint has included services and products in every district of Tbilisi, alongside continued expansion elsewhere in Georgia. The core business is the sale of motor fuels and related automotive products. Wissol has marketed EKO-branded fuel products, including EKO Super, EKO Premium, and EKO Diesel, with supplies sourced from Greece. It has also sold petroleum products under the Euro designation, sourced from different European markets. In 2010, Wissol Petroleum signed an agreement with Total and became the exclusive distributor of Total-branded lubricants in Georgia, extending its role beyond retail fuel into automotive maintenance products. Wissol’s stations are commonly integrated with convenience retail and food-service operations connected to the wider Wissol Group. The group operates Smart, a small-supermarket brand, and a Wissol station may be paired with one or more Smart stores. The group has also held Georgian franchise rights for international food-service brands including Wendy’s, Dunkin’ Donuts, and Subway. These adjacent businesses give the station network a broader roadside-retail function rather than limiting it to fuel dispensing. The company has also featured in public discussion about the origin of fuel imported into Georgia. In 2022, Wissol’s president was reported as saying that the business would purchase fuel from the cheapest provider, including Russia. Reporting on 2024 petroleum imports identified Wissol as a significant importer of Russian oil and oil products, while other Georgian business commentary described a broader movement toward European-sourced fuel after Russia introduced a gasoline-export ban. The sourcing issue has therefore become part of the public and political context surrounding the company, although the available reference material does not establish a formal legal finding against Wissol. Wissol Petroleum’s market position is based on geographic reach, recognizable station branding, a multi-tier fuel portfolio, and the convenience services attached to its locations. Its business remains primarily national and retail-focused, operating within Georgia through the Wissol Group’s wider commercial ecosystem.

Wissol Petroleum was established in Georgia in 2000 as part of the development of the Wissol Group’s petroleum-retailing activities. The company’s early growth centered on building a service-station presence and supplying motorists with fuel and related products. In 2005, it completed a rebranding process and entered the market under the Wissol name, creating the identity associated with its subsequent national network. The business expanded its station footprint to more than 100 locations. Its network became particularly visible in Tbilisi, where the company stated that it provided products and services in every district, while also operating elsewhere in the country. The network’s development was presented as ongoing, reflecting an emphasis on geographic coverage and continued station growth. Wissol’s fuel portfolio has included EKO Super, EKO Premium, and EKO Diesel products sourced from Greece, as well as Euro petroleum products sourced from across Europe. This product structure allowed the company to address different grades and customer needs within the retail-fuel market. In 2010, the company broadened its automotive offering by signing an agreement with Total to become the exclusive Georgian distributor of Total-branded lubricants. The service-station business developed alongside other Wissol Group retail and food-service activities. Smart convenience stores were established as an in-house small-supermarket brand, and Wissol stations were often paired with Smart outlets. The wider group also held franchise rights in Georgia for Wendy’s, Dunkin’ Donuts, and Subway. These relationships made some Wissol locations multifunctional stops combining fuel, convenience shopping, and food service. In the 2020s, fuel sourcing became an important issue in public discussion about the company. In 2022, Wissol’s president stated that the company would purchase fuel from the cheapest provider, including Russia. Data discussed in 2024 indicated that Wissol imported a substantial volume of Russian petroleum products and ranked among Georgia’s largest importers of such products. This attracted scrutiny because Georgian business leaders were simultaneously describing a move toward European-sourced fuel after Russia restricted gasoline exports. The available material documents the controversy and public statements but does not provide evidence of a confirmed criminal judgment or regulatory penalty. Wissol Petroleum remains a Georgia-focused fuel retailer operating within the Wissol Group. Its business model combines a large service-station network, branded fuel and lubricant products, and station-linked convenience retail. The company’s development illustrates the integration of energy retail with broader roadside and consumer-service operations in the Georgian market.

• 2010

  Total lubricant distribution agreement

  [1]Wissol Petroleumen.wikipedia.org

  Wissol signed an agreement with Total and became the exclusive distributor of Total-branded lubricants in Georgia.

• 2005

  Rebranding under the Wissol name

  [1]Wissol Petroleumen.wikipedia.org

  The company completed its rebranding process and entered the market using the Wissol name.

• 2000

  Company established

  [1]Wissol Petroleumen.wikipedia.org

  Wissol Petroleum was established in Georgia as a petroleum-retailing business within the Wissol Group.

A nationwide Georgian fuel-station and convenience-retail network combining motor fuels, lubricants, and associated roadside services.

• Fuel

  EKO Super

  A branded fuel product sold through Wissol Petroleum’s Georgian service-station network. It forms part of the company’s EKO range, which also includes Premium and Diesel products. The reference material identifies Greece as the source of the EKO fuel products but does not provide detailed technical specifications.

• Fuel

  EKO Premium

  A premium-positioned fuel product marketed by Wissol Petroleum in Georgia under the EKO brand. It is sold through the company’s service stations as part of a portfolio covering multiple fuel grades. No further formulation or performance claims are established by the available source material.

• Fuel

  EKO Diesel

  A diesel fuel product in Wissol Petroleum’s EKO-branded range. It is distributed through the company’s Georgian station network, alongside EKO Super and EKO Premium. The available reference describes the EKO products as sourced from Greece.

• Fuel

  Euro petroleum products

  A group of petroleum products sold by Wissol under the Euro designation. The products are described as being sourced from throughout Europe. The available material does not specify the exact grades, product names, or technical characteristics included in this range.

• Automotive lubricants · 2010

  Total-branded lubricants

  Automotive lubricants distributed in Georgia by Wissol Petroleum under an agreement with Total. Wissol became the exclusive Georgian distributor for Total-branded lubricants in 2010, extending its offer beyond fuel retail into vehicle maintenance products.

• Convenience retail

  Smart stores

  Small supermarkets operated under the Wissol Group’s Smart brand and commonly associated with Wissol service stations. Smart stores add convenience shopping to the fuel-stop proposition, although they are a group-level retail brand rather than a fuel product of Wissol Petroleum itself.

• 2024

  Scrutiny over imports of Russian petroleum products

  Wissol was identified in reporting as a significant importer of Russian oil and oil products into Georgia. The issue was controversial because public discussion was also emphasizing a shift toward European-sourced fuel. A 2022 statement attributed to Wissol’s president said the business would buy from the cheapest provider, including Russia. The available material does not establish a court finding or confirmed regulatory violation.

  Source

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• 2010

  Expanded into branded lubricant distributionStrategy

  Background

  Wissol sought to broaden its automotive retail proposition beyond the sale of motor fuels.

  Action taken

  The company signed an agreement with Total and became the exclusive distributor of Total-branded lubricants in Georgia.

  Aftermath

  Total-branded lubricants became part of Wissol’s Georgian automotive-product offering.

  Source

• 2005

  Adopted the Wissol market identityStrategy

  Background

  The company completed a rebranding process after its establishment and prepared to operate under the Wissol name.

  Action taken

  Wissol Petroleum entered the market using the Wissol brand identity.

  Aftermath

  The rebranded company developed a large Georgian service-station network and became a prominent national fuel retailer.

  Source

1. 1Wissol Petroleumen.wikipedia.org