Wishon

Wishon Golf is an American golf equipment brand built around the design work of Tom Wishon, a clubhead and shaft designer described on the company's website as the 'most prolific golf club designer in the 500 year history of the game.' The brand's central proposition is custom fitting: Wishon's clubheads are not sold off the shelf to consumers but are distributed exclusively to professional clubfitters and clubmakers, who assemble them to a golfer's individual swing characteristics. The company frames this as a contrast to mass-market, off-the-rack clubs, arguing that a precision-mounted, custom-fit Wishon set helps golfers achieve more distance, more fairways and greens in regulation, a higher percentage of on-centre hits, and greater shotmaking consistency. The product line spans the major club categories: drivers and fairway woods, hybrids, iron sets, wedges and putters, and specialty sets. Notable designs highlighted by the brand include the 919THI driver, described as Wishon's most popular and flexible driver design, with a variable-thickness face and high MOI for off-centre hit performance; the 719MW moveable-weight driver, presented as the most advanced moveable-weight driver ever designed, with four interchangeable weight ports allowing up to 30g of moveable weight, an ultralight carbon composite crown, and a custom hosel sleeve; the EQ1-NX single-length iron, fairway wood and hybrid concept; the 730CL set aimed at golfers with driver swing speeds of 80 mph or lower; forged and milled cavity irons such as the 565MC; game-improvement irons including the 771CSI and 979SS; and driving irons with high-COR faces. Many designs incorporate weight bores that let clubmakers add significant head weight — up to 27g in some fairway and hybrid models — so that shorter custom lengths can be built at normal swingweights. Because the brand sells through a network of independent clubfitters rather than conventional retail, its website emphasizes a 'Find a Wishon Clubfitter' tool and the idea that 'Your Fit Matters.' Tom Wishon's reputation rests on more than 50 clubhead engineering firsts, over 350 different clubhead designs, ten books, numerous videos and hundreds of articles. The brand is privately held and does not disclose detailed corporate or financial information in the supplied sources.

Wishon Golf grew out of the design career of Tom Wishon, who is described by the brand as possessing an unparalleled expertise in clubhead and shaft design and the greatest depth of knowledge of club fitting research technology. The company's own account calls him the 'most prolific golf club designer in the 500 year history of the game,' crediting him with more than 50 clubhead engineering firsts, over 350 different clubhead designs, ten books, numerous videos and hundreds of articles. That body of work forms the foundation of the Wishon brand and its reputation among clubfitters. Rather than competing in the mass retail golf market, Wishon built its business around the custom-fitting channel. Its clubheads are made available exclusively to professional clubfitters and clubmakers, who then fit and assemble clubs to the individual golfer's swing. The brand's website states that the difference between off-the-shelf clubs and precision-mounted, custom-fit Wishon clubs is 'huge,' and it promotes a fitting process based on 12 key specifications that determine a bespoke fit. This channel strategy shapes both the product line and the company's marketing, which centers on the slogan 'Your Fit Matters' and a 'Find a Wishon Clubfitter' locator tool. Over time the brand has developed a broad catalog of clubhead designs across every major category. In drivers, the 919THI is described as Wishon's most popular and flexible driver design, using a variable-thickness face and high MOI for strong off-centre hit performance, and offered in conventional and black oxide satin finishes. The 719MW, four years in the making, is presented as the most advanced moveable-weight driver ever designed, with four interchangeable weight ports allowing up to 30g of moveable weight, an ultralight carbon composite crown, and a custom hosel sleeve for fitting versatility. Fairway woods and hybrids, including the 370CLA line, use multiple weight bores — two on the sole plus a hosel weight bore — to allow as much as a 27g increase in head weight, enabling clubmakers to build shorter custom lengths at normal swingweights with little to no loss of distance. In irons, Wishon has pursued both game-improvement and forged-player designs. The 771CSI uses a high 0.830 COR variable-thickness face for distance and forgiveness, while the 979SS is a semi-wide game-improvement cast stainless design with progressive blade height. The 565MC is a forged carbon steel, CNC-machined deep back cavity iron intended to deliver the highest MOI in a true forged design, with progressive cavity-back and muscle-back options. The 989CLA is an investment-cast deep cavity back iron with modern lofts and progressive blade height, designed to widen custom-length fitting capability. Wishon also offers driving irons with low CG, high MOI and high-COR faces for increased distance and control. A distinctive strand of the catalog is single-length and slower-swing-speed set design. The EQ1-NX combines a single-length iron design with matching fairway woods and hybrids, adding high-COR, low-loft iron characteristics and other performance features to the single-length concept. The 730CL set is designed expressly for golfers with a driver swing speed of 80 mph or lower, aiming to deliver more driver distance and more functional distance gaps than conventional set makeup. Together these products reflect the brand's emphasis on fitting a wide range of golfers — from beginners to elite players — rather than selling one-size-fits-all equipment.

• Tom Wishon establishes a career in clubhead and shaft design, credited with more than 50 clubhead engineering firsts and over 350 clubhead designs.

• Wishon Golf adopts an exclusive clubfitter/clubmaker distribution model, selling clubheads only to professional custom fitters.

• Launch of the 919THI driver, described as Wishon's most popular and flexible driver design.

• After four years of development, the 719MW moveable-weight driver is introduced with four interchangeable weight ports and up to 30g of moveable weight.

• Introduction of the EQ1-NX single-length iron, fairway wood and hybrid concept.

• Release of the 730CL set designed for golfers with driver swing speeds of 80 mph or lower.

Premium, custom-fit golf club designs sold exclusively through professional clubfitters and clubmakers, positioned against off-the-shelf mass-market clubs.

• 919THI Driver

  Wishon's most popular and flexible driver design, with a Variable Thickness Face and High MOI for best off-centre hit performance; available in conventional and black oxide satin finishes.

• 719MW Moveable Weight Driver

  Described as the most advanced moveable weight driver ever designed, with four interchangeable weight ports allowing up to 30g of moveable weight, an ultralight carbon composite crown, and a custom hosel sleeve.

• EQ1-NX Single Length Irons, Fairway Woods and Hybrids

  Wishon's newest single length iron design combined with unique fairway woods and hybrids; offers same length and high COR low loft iron characteristics with performance-enhancing features.

• 730CL Set

  A game improvement set designed expressly for golfers with a driver swing speed of 80 mph or lower, delivering more driver distance and more functional distance gaps than conventional set makeup.

• 565MC Forged Milled Cavity Irons

  Forged carbon steel CNC machined deep back cavity irons for the highest MOI in a true forged iron design; progressive CNC machined designs in both cavity back and muscle back.

• 771CSI Irons

  High COR, variable thickness face game improvement irons with a 0.830 COR face for distance and CNC machined variable thickness face for off-centre hit forgiveness.

• 979SS Irons

  Semi-wide game improvement cast stainless design with progressive blade height, face-to-back radius and blunt leading edge for clean contact through all turf conditions.

• 989CLA Irons

  One-piece investment cast deep cavity back iron with modern lofts, progressive blade height and rear cavity twin weight bores, designed for custom length fitting.

• 370CLA Fairways & Hybrids

  Fairways and hybrids with two sole weight bores plus a hosel weight bore, allowing up to 27g of added head weight for shorter custom lengths at normal swingweights.

• Driving Irons

  Low CG, high MOI driving iron design with a thin, high-strength steel, high COR face for increased distance and better control.

1. 1Wishon Golf | Your Fit Matters | Premium Designs For Golfwishongolf.com
2. 2Front - Sets | Wishon Golfwishongolf.com
3. 3Front - Irons | Wishon Golfwishongolf.com
4. 4Front - Drivers | Wishon Golfwishongolf.com