Wishcompany

Wishcompany (위시컴퍼니) is a South Korean beauty and content company founded in 2010. It describes itself as a global beauty brand and content enterprise built around a 'Positive Beauty' philosophy, aiming to make beauty a positive, everyday experience through products, content, and commerce. The company operates a portfolio of skincare brands — Dear Klairs, By Wishtrend, and elmt — as well as the Wishtrend cross-border e-commerce platform and the WishtrendTV beauty media channel, plus the wellness content brand Mind Nook. Dear Klairs, launched in 2010, is the company's flagship sensitive-skin skincare brand, known for products such as the Supple Preparation Unscented Toner, Freshly Juiced Vitamin Drop, Midnight Blue Calming Cream, and Illuminating Supple Blemish Cream. By Wishtrend, launched in 2013, is a high-performance skincare brand, while elmt, launched in 2021, is a premium direct-cosmetics skincare house. Wishtrend.com, opened in 2011, is a global cross-border e-commerce platform for skincare solutions, and WishtrendTV, opened in 2013, is a global beauty media channel that earned a YouTube Gold Play Button in 2019. Mind Nook, launched in 2021, is a wellness content brand that received YouTube and TikTok Silver Buttons in 2023. The company has grown rapidly, reporting an average annual growth rate of 82.4% and reaching KRW 10 billion in annual revenue in 2014, KRW 50 billion in 2020, and surpassing KRW 70 billion in 2023. Its products are sold through approximately 9,700 online and offline stores across 80 countries, and its owned channels have accumulated 10 million followers. Dear Klairs opened its first flagship store, Klairs Seoul, in 2020. Wishcompany has been recognized as a Youth-Friendly Small Giant Company by South Korea's Ministry of Employment and Labor for six consecutive years and was named to the Financial Times Asia-Pacific High Growth Companies list in 2022. The company is headquartered in Seoul and remains privately held.

Wishcompany was founded in 2010 in South Korea. In the same year, it launched its first skincare brand, Dear Klairs, a sensitive-skin-focused line built on the idea of respecting individual sensitivity. In 2011, the company opened Wishtrend.com, a global cross-border e-commerce platform offering skincare solutions. In 2013, it launched the high-performance skincare brand By Wishtrend and opened the global beauty media channel WishtrendTV. By 2014, the company had surpassed KRW 10 billion in annual revenue. In 2019, WishtrendTV received a YouTube Gold Play Button, reflecting its growing audience. In 2020, annual revenue exceeded KRW 50 billion, and Dear Klairs opened its first flagship store, Klairs Seoul, in the Gangnam district of Seoul. In 2021, Wishcompany launched the direct-cosmetics brand elmt and the wellness content brand Mind Nook. In 2022, the company was named to the Financial Times Asia-Pacific High Growth Companies list and received the '30 Million Dollar Export Tower' award at the 59th Trade Day ceremony in South Korea. In 2023, annual revenue surpassed KRW 70 billion; Mind Nook earned YouTube and TikTok Silver Buttons; and Dear Klairs won the '2023 Vegan Cosmetics of the Year' grand prize from the Korea Consumer Forum for the second consecutive year. In 2024, Wishcompany was selected as a 'Youth-Friendly Small Giant Company' by the Ministry of Employment and Labor for the sixth consecutive year. As of its official website, Wishcompany reports an average annual growth rate of 82.4%, products sold in approximately 9,700 online and offline stores, presence in 80 countries, and 10 million followers across owned channels. The company remains privately held and is headquartered in Seoul.

• 2024

  Selected as Youth-Friendly Small Giant Company for sixth consecutive year.

• 2023

  Annual revenue surpassed KRW 70 billion; Mind Nook earned YouTube and TikTok Silver Buttons; Dear Klairs won Vegan Cosmetics of the Year for second consecutive year.

• 2022

  Named to Financial Times Asia-Pacific High Growth Companies list; received '30 Million Dollar Export Tower' award.

• 2021

  elmt and Mind Nook brands launched.

• 2020

  Annual revenue surpassed KRW 50 billion; Dear Klairs opened first flagship store Klairs Seoul.

• 2019

  WishtrendTV received YouTube Gold Play Button.

• 2014

  Annual revenue surpassed KRW 10 billion.

• 2013

  By Wishtrend brand launched; WishtrendTV channel opened.

• 2011

  Wishtrend.com global cross-border e-commerce platform opened.

• 2010

  Wishcompany founded; Dear Klairs brand launched.

Positive Beauty ecosystem spanning beauty brands, content, and commerce.

• Dear Klairs Supple Preparation Unscented Toner

• Dear Klairs Freshly Juiced Vitamin Drop

• Dear Klairs Midnight Blue Calming Cream

• Dear Klairs Illuminating Supple Blemish Cream

1. 1위시컴퍼니 | 글로벌 뷰티 브랜드·콘텐츠 기업wishcompany.net
2. 2위시컴퍼니 | 글로벌 뷰티 브랜드·콘텐츠 기업wishcompany.net
3. 3위시컴퍼니 | 글로벌 뷰티 브랜드·콘텐츠 기업wishcompany.net
4. 4위시컴퍼니 | 글로벌 뷰티 브랜드·콘텐츠 기업wishcompany.net
5. 5Wishcompanywikidata.org