Wisdom Natural
Wisdom Natural Brands® is the maker of SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® Herbal Blends.
Last updated September 2, 2026
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Overview
Wisdom Natural Brands® is a company that produces SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® Herbal Blends. It began as a quest to provide a better way to sweeten foods and beverages, starting in a suburban garage in Scottsdale, Arizona.
History
Wisdom Natural Brands® was formed by James A. May and his wife Carol May after a journey to South America in 1982 introduced James to stevia. The company started in a suburban garage in Scottsdale, Arizona, and eventually spanned across the globe. It produces SweetLeaf® Stevia Sweetener, Wisdom of the Ancients® herbal blends, and an ingredient source for zero-calorie stevia sweeteners.
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