WINNING Scientific Management (Portugal)
Portuguese management consulting firm applying scientific thinking and methods to business challenges, part of the Alan Allman Associates network.
Last updated September 29, 2026
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Overview
WINNING Scientific Management (Portugal), commonly known as Winning, is a Portuguese management consulting firm founded in 2012 and headquartered in Lisbon. The firm positions itself around the application of scientific thinking and scientific methods to management problems, describing its mission as identifying, producing and applying scientific knowledge to clients' toughest management challenges. Its service lines span Strategy & Transformation, Benefits & ROI, Project Management, Operations & Performance, Digital, Data & AI, and ESG & Sustainability, delivered through consulting, talent, training and incentives offerings. According to its official website, Winning has grown continuously over its first decade, operating from four offices and client sites with a team of more than 250 professionals and having served more than 350 clients across a broad range of sectors, sizes and functions. Its leadership team includes Carlos Hernandez Jerónimo as CEO, alongside general managers for Spain, Southern Portugal, Northern Portugal and Australia, and heads of Digital, AI, Project Management, Benefits/ROI & Operations, and People & Culture. The firm also highlights AI-related work, including intelligent automation, conversational assistants and predictive models, and offers a Transformation Readiness Score assessment. Winning is a member of Alan Allman Associates (AAA), an international network of consulting firms with approximately 15 brands, each specializing in strategy and related disciplines. Within that group, Winning operates as the Iberian and broader international consulting brand, with activities in Portugal, Spain and Australia. The company is privately held through its membership in the AAA network and is not separately listed on a stock exchange.
History
Winning was established in 2012 in Portugal, according to its official website, which describes the firm as having been "born in the age of change to change the way management problems are understood and solved: through scientific thinking and scientific methods." Over its first decade the company reports continuous growth, expanding to four offices and client sites and building a team of more than 250 professionals. It states that it has served more than 350 clients over the years, with a client base broad in sectors, dimensions and functions. The firm organizes its work around a set of capabilities: Strategy & Transformation, Benefits & ROI, Project Management, Operations & Performance, Digital, Data & AI, and ESG & Sustainability. These are delivered through four business lines — Consulting, Talent, Training and Incentives — and the company says it applies scientific thinking and methodologies across all of them. Its stated vision is to change how management problems are understood and solved, with the motto "Become winners together," and its mission is to identify, produce and apply scientific knowledge to clients' toughest management challenges, summarized as "We deliver complex problem solving." Its values emphasize passion, performance, predictability, participation and positive beliefs. Winning has expanded internationally within the Iberian Peninsula and beyond. Its leadership team includes general managers for Spain, Southern Portugal, Northern Portugal and Australia, indicating operations in those markets. The firm has also developed digital and AI-focused offerings, including intelligent automation, conversational assistants and predictive models under the "Winning with AI" banner, and it offers a science-based Transformation Readiness Score assessment to help organizations gauge their readiness for transformation. Winning is a member of Alan Allman Associates (AAA), an international network of consulting firms with approximately 15 brands, each specializing in strategy and related fields. Within AAA, Winning operates alongside the network's shared services and management control functions, and its leadership includes an AAA Vice President at Iberia. The company is headquartered in Lisbon, Portugal, and remains privately held as part of the AAA network.
- 2012
Winning is established in Portugal.
Grows to four offices and client sites with more than 250 professionals.
Serves more than 350 clients across a broad range of sectors.
Becomes a member of Alan Allman Associates (AAA), an international network of consulting firms.
Products and positioning
A consulting firm with a global view that applies scientific thinking and scientific methods to business challenges.
Strategy & Transformation
Consulting capability focused on strategy and transformation.
Benefits & ROI
Consulting capability focused on benefits realization and return on investment.
Project Management
Consulting capability focused on project management.
Operations & Performance
Consulting capability focused on operations and performance improvement.
Digital, Data & AI
Consulting capability focused on digital, data and artificial intelligence.
ESG & Sustainability
Consulting capability focused on ESG and sustainability.
Transformation Readiness Score (TRS)
A science-based assessment designed to help organizations understand their readiness for successful transformation.
Winning with AI
AI offering covering intelligent automation, conversational assistants and predictive models.
Sources3 sources
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