
Winners
Canadian off-price department store chain selling branded apparel, footwear, accessories, and home merchandise.
Last updated August 26, 2026
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Overview
Winners is a Canadian off-price department store chain operated by Winners Merchants International L.P. and owned by The TJX Companies, Inc. The chain was established in Toronto in 1982 by David Margolis and became one of Canada's earliest large-scale off-price department store retailers. Its model is based on purchasing branded and designer merchandise from a range of sources, including excess inventory, end-of-season goods, and merchandise associated with TJX's broader buying network, then offering the products at prices generally below conventional department-store pricing. The retailer sells a broad mix of fashion and home categories rather than concentrating on a single product type. Typical merchandise includes men's, women's, and children's apparel; footwear; accessories; bedding; furniture; housewares; beauty products; and fine jewelry. Its assortment is intentionally variable: stores generally do not carry identical merchandise for an entire season, and shoppers encounter a changing selection as new shipments arrive. This “treasure hunt” format allows Winners to offer recognized brands while avoiding the predictable, season-long inventory structure used by many full-price retailers. Winners is commonly associated with discounts of approximately 20% to 60% from comparable or regular retail prices, although the actual reduction varies by product and by the reference price used. The company does not operate a conventional online shopping channel, making its physical stores the principal customer interface. Its Canadian market position is broadly comparable to that of TJ Maxx in the United States, another off-price banner within the TJX family. TJX acquired Winners in June 1990, when the chain had five stores, all located in the Toronto area. The acquisition connected the Canadian retailer to TJX's purchasing, operating, and international off-price infrastructure. Winners subsequently expanded nationally. Since late 2001, many Winners locations have been paired with or located near HomeSense stores, TJX's Canadian home-focused banner, creating complementary shopping destinations for apparel and home merchandise. Winners also acquired the struggling Labels chain from Dylex in 2001; many former Labels locations were later converted to HomeSense stores. The brand has also faced scrutiny over its “compare at” pricing practices. A 2016 CBC Marketplace investigation questioned whether some reference prices accurately represented the merchandise's regular market price. Winners defended the general accuracy of its comparisons, while acknowledging that errors could occur because of the volume and variety of merchandise received. In a follow-up, the company verified the comparison price for most of the items examined and admitted an error involving one item. Winners remains an active Canadian retail brand within the TJX portfolio. Its proposition combines recognizable brands, lower-than-regular prices, frequent assortment changes, and a store-based shopping experience. The brand's identity is therefore tied less to permanent collections or individual flagship products than to the breadth, variability, and perceived value of its in-store merchandise.
History
Winners was founded in Toronto, Ontario, in 1982 by David Margolis. The business was among the first Canadian retailers to develop a large-scale off-price department-store format. Instead of relying primarily on planned seasonal collections purchased for sale at standard department-store prices, Winners built its proposition around opportunistic buying. Merchandise could include excess inventory, end-of-season goods, and branded products obtained through the purchasing relationships of the wider TJX organization. This approach enabled the retailer to sell apparel, footwear, home goods, accessories, beauty products, jewelry, and related categories at discounts while maintaining a constantly changing assortment. When The TJX Companies acquired Winners in June 1990, the chain had five stores, all in the Toronto area. The acquisition brought Winners into the TJX corporate system and connected it with the parent company's established off-price expertise and buying network. The Canadian banner subsequently expanded beyond its original regional base and became a national chain. Although its market role resembles that of TJ Maxx in the United States, Winners retained its own Canadian identity and store brand. The chain's operating format emphasizes variety and discovery. Individual stores generally do not stock the same merchandise for an entire season. Products arrive in changing shipments, and the available selection can differ substantially between locations and from one visit to the next. This gives the business flexibility in purchasing and creates a shopping experience in which customers search for unexpected branded or designer merchandise. The format also means that Winners has historically depended heavily on physical stores rather than a conventional online assortment; the brand does not sell its merchandise online through a standard e-commerce operation. A major development in the Canadian TJX portfolio came in 2001. Winners acquired the Labels brand from Dylex. Labels had been positioned as a competitor to Winners but had struggled commercially. Many former Labels locations were subsequently converted into HomeSense stores. Beginning in late 2001, Winners stores were also paired with HomeSense, a TJX home-accessory and home-merchandise concept modeled on the company's U.S. HomeGoods format. The two banners offered complementary categories, with Winners focused primarily on fashion and HomeSense concentrated on home-related products. In some Canadian retail locations, the combination created a broader off-price destination under the TJX group. Winners' pricing model has periodically attracted public attention. In 2016, CBC's Marketplace investigated the chain's “compare at” labels, which state a reference price against which the Winners selling price is presented. The program reported examples where a manufacturer's suggested retail price appeared to match the Winners selling price, raising questions about the basis for the stated comparison. Winners maintained that its comparison prices were accurate and fair overall, but recognized that mistakes could arise from the large volume and variety of goods handled by its stores. In a subsequent response, the company was able to substantiate the comparison price for most of the items examined and accepted responsibility for one identified error. Winners continues to operate as a Canadian banner within The TJX Companies' off-price retail portfolio. Its historical development reflects the wider growth of off-price retail: a local Canadian chain was integrated into a multinational purchasing network, expanded nationally, and developed alongside complementary TJX banners. The brand remains defined by branded merchandise, lower-than-regular pricing, limited and changing inventory, and a predominantly physical-store shopping model.
- 2018
Spadina Avenue store closes
[1]The Winners location on Spadina Avenue closes. The store had been among the chain's original Toronto-area locations.
- 2016
Pricing practices receive public scrutiny
[1]CBC Marketplace examines Winners' “compare at” pricing. Winners defends its process while acknowledging that individual pricing-reference errors can occur.
- 2001
Labels acquisition and HomeSense pairing
[1]Winners acquires the struggling Labels chain from Dylex. From late 2001, Winners locations begin to be paired with HomeSense stores, strengthening the TJX group's Canadian off-price presence across fashion and home categories.
- 1990
TJX acquires Winners
[1]The TJX Companies acquires Winners in June. The chain has five stores, all in the Toronto area, at the time of the acquisition.
- 1982
Winners is founded in Toronto
[1]David Margolis establishes Winners in Toronto, creating one of Canada's early off-price department store chains.
Products and positioning
A Canadian off-price department store offering branded and designer merchandise at lower-than-regular retail prices through a frequently changing, store-based assortment.
Fashion · 1982
Apparel
Winners' core assortment includes men's, women's, and children's clothing sourced from branded and designer labels. The merchandise is typically bought opportunistically, including excess and end-of-season inventory, so styles, sizes, and labels vary by store and over time. Rather than offering a stable seasonal collection, the chain relies on frequent deliveries and changing racks to support its off-price shopping format.
Fashion · 1982
Footwear and accessories
The chain sells branded footwear and fashion accessories alongside its apparel assortment. Categories can include shoes, bags, and other complementary items, with selection determined by the merchandise available through TJX's buying network. These products support Winners' value proposition by giving shoppers access to recognizable brands at prices positioned below conventional full-price retail.
Home · 1982
Home merchandise
Winners carries home-oriented products such as bedding, furniture, and housewares. The selection complements the separate HomeSense banner but remains part of Winners' broader department-store mix. As with fashion, home inventory is variable and may reflect excess or end-of-season purchasing, which means customers cannot generally expect the same products to remain available throughout a season.
Specialty merchandise · 1982
Beauty products and fine jewelry
Beauty products and fine jewelry extend Winners beyond basic apparel and home categories. These departments contribute to the chain's department-store character while using the same off-price purchasing approach. Availability is dependent on individual shipments and store assortment, so the offer is not presented as a fixed permanent collection.
Controversies
2016
Compare-at pricing controversy
CBC Marketplace questioned whether some Winners “compare at” prices accurately represented prices at comparable retailers or manufacturers' suggested retail prices. Winners defended the overall practice, acknowledged that mistakes could occur, subsequently verified most of the prices examined, and admitted one error.
Brand decisions
2001
Acquisition of LabelsM&ABackground
Labels, a competing off-price concept owned by Dylex, had struggled to gain traction.
Action taken
Winners acquired the Labels brand from Dylex.
Aftermath
Many former Labels stores were converted into HomeSense locations, while Winners and HomeSense were increasingly paired as complementary Canadian TJX banners.
2001
Pairing Winners with HomeSenseStrategyBackground
TJX sought to develop complementary off-price concepts covering fashion and home merchandise in Canada.
Action taken
Beginning in late 2001, Winners stores were paired with HomeSense stores in selected retail locations.
Aftermath
The combination created broader off-price shopping destinations, with Winners focused on fashion and HomeSense focused on home accessories and related goods.
1990
TJX acquisition of WinnersM&ABackground
Winners had five Toronto-area stores and was an established Canadian off-price retailer.
Action taken
The TJX Companies acquired Winners in June 1990 and integrated the banner into its broader off-price retail group.
Aftermath
The acquisition gave Winners access to TJX's multinational purchasing and operating infrastructure and supported its later national expansion.
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