WING'S FOOT
South Korean footwear specialist that designs, produces and distributes its own shoe brands and operates the Y.CONCEPTS and MULTI Y.CONCEPTS retail chains.
Last updated September 29, 2026
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Overview
Wing's Foot (주식회사 윙스풋) is a South Korean footwear-focused fashion company that designs, develops, produces and directly distributes shoes. It began in 2007 as Wing's Foot Korea Co., Ltd. (㈜윙스풋코리아), a foreign-invested corporation, and grew into one of Korea's leading shoe distributors and brand operators. The company is known both for importing and licensing international footwear labels and for building its own brands and retail chains. Its business spans two main pillars. The first is brand management and distribution: Wing's Foot has held Korean and Asian supply or exclusive license rights for labels such as BEARPAW, Polo Ralph Lauren junior and adult footwear, Michael Kors junior shoes, ADNO, NAUTICA (footwear), FESSURA and CULT. The second is its own retail and brand portfolio: it launched the Y.CONCEPTS (와이컨셉) edited multi-brand shoe store in 2010, added the global sports brand concept MULTI Y.CONCEPTS in 2017, and introduced its own shoe brands Wing's Foot (2021) and SURALA (슈랄라, 2022), followed by the total fashion brand MARCO POLAR (2023). Wing's Foot is headquartered in Seoul and operates more than 16 offline Y.CONCEPTS and MULTI Y.CONCEPTS stores across South Korea, according to its official website. It expanded overseas with a Japanese subsidiary established in 2015 and has supplied BEARPAW to the Japanese market. In October 2022 it listed on the KOSDAQ market through a merger with IBKS No. 12 SPAC, becoming the first Korean adult footwear distributor to go public. The company reported annual revenue of KRW 57 billion in 2012 and KRW 58 billion in 2013 during its earlier growth phase. Wing's Foot positions itself as a total footwear fashion company, combining design, production, distribution and retail. Its stated ambition has included becoming a "Korean Nike" and entering the U.S. market. The company has also been active in corporate social responsibility, participating in Holt Children's Services charity bazaars and receiving recognition as a beautiful taxpayer. In 2024 it moved its headquarters and continued to expand its licensed brand portfolio.
History
Wing's Foot was established on March 15, 2007, as Wing's Foot Korea Co., Ltd. (㈜윙스풋코리아), a foreign-invested corporation in South Korea. The company entered the footwear distribution business and quickly secured partnerships with international brands. In 2008 it was selected as the domestic supplier for Polo Ralph Lauren's junior line shoes and as the exclusive supplier for BEARPAW across Asia. In 2010 it launched its own edited multi-brand shoe store, Y.CONCEPTS (와이컨셉), and appointed the idol group KARA as promotional models for BEARPAW; that year it was also recognized by the Small and Medium Business Administration as an innovative management-type SME. Growth continued through the early 2010s. In 2011 actress Min Hyo-rin became a promotional model, and the company participated in charity bazaars for Holt Children's Services. By 2012 Y.CONCEPTS had surpassed 20 stores and annual revenue reached KRW 57 billion. In 2013 revenue rose to KRW 58 billion, BEARPAW entered the Japanese market, and the company received a National Tax Service Commissioner's award as a beautiful taxpayer. A dedicated logistics center was completed in 2014, and in 2015 a Japanese subsidiary was established to expand overseas operations. In 2016 actors Yoon Park and Song Ha-yoon were appointed promotional models. The following year, 2017, Wing's Foot launched MULTI Y.CONCEPTS, a global sports brand edited store, and the combined Y.CONCEPTS and MULTI Y.CONCEPTS network passed 50 stores. In 2018 the company expanded its Polo Ralph Lauren contract to include adult line shoes, covering the full line. In 2019 BEARPAW collaborated with Kakao Little Friends, BEARPAW expanded its supplier base in Japan, TV home shopping and other sales channels were expanded with 100% revenue growth, and the company changed its name to Wing's Foot Co., Ltd. (㈜윙스풋). In 2020 Y.CONCEPTS opened a YouTube channel, Y.CONCEPTS TV, and Wing's Foot was selected as the Korean supplier for Michael Kors junior line shoes. The company then began launching its own brands: Wing's Foot shoes in 2021 and SURALA (슈랄라) in 2022. In October 2022 it merged with IBKS No. 12 SPAC and listed on KOSDAQ, becoming the first Korean adult footwear distributor to go public. In 2023 it launched the total fashion brand MARCO POLAR, signed a contract with Ralph Lauren Korea, acquired domestic exclusive supply and trademark rights for ADNO, and opened a standalone BEARPAW store at Shinsegae Gangnam. In 2024 it obtained domestic exclusive license rights for NAUTICA (footwear), FESSURA and CULT, and relocated its headquarters. The company has stated ambitions to become a "Korean Nike" and to enter the U.S. market.
- 2024
Acquired domestic exclusive license rights for NAUTICA (footwear), FESSURA and CULT; relocated headquarters.
- 2023
Launched total fashion brand MARCO POLAR; signed contract with Ralph Lauren Korea; acquired domestic exclusive supply and trademark rights for ADNO; opened standalone BEARPAW store at Shinsegae Gangnam.
- 2022
Launched own shoe brand SURALA; merged with IBKS No. 12 SPAC and listed on KOSDAQ in October.
- 2021
Launched own shoe brand Wing's Foot.
- 2020
Opened Y.CONCEPTS TV YouTube channel; selected as Korean supplier for Michael Kors junior line shoes.
- 2019
BEARPAW collaborated with Kakao Little Friends; expanded Japanese suppliers; expanded TV home shopping and other channels with 100% revenue growth; changed name to Wing's Foot Co., Ltd.
- 2018
Expanded Polo Ralph Lauren contract to include adult line shoes (full line).
- 2017
Launched MULTI Y.CONCEPTS global sports brand edited store; combined Y.CONCEPTS and MULTI Y.CONCEPTS stores surpassed 50.
- 2016
Appointed actors Yoon Park and Song Ha-yoon as promotional models.
- 2015
Established Japanese subsidiary to expand overseas business.
Products and positioning
Total footwear fashion company combining design, production, distribution and retail; operator of multi-brand shoe retail chains and owner of proprietary shoe brands.
Wing's Foot brand shoes
Own shoe brand launched in 2021.
SURALA (슈랄라)
Own shoe brand launched in 2022.
MARCO POLAR
Total fashion brand launched in 2023.
Y.CONCEPTS (와이컨셉)
Edited multi-brand shoe retail chain launched in 2010.
MULTI Y.CONCEPTS
Global sports brand edited store launched in 2017.
BEARPAW
U.S. sheepskin boot brand distributed by Wing's Foot in Korea and Asia.
Polo Ralph Lauren footwear
Junior and adult line shoes distributed in Korea.
Michael Kors junior shoes
Korean supply rights secured in 2020.
ADNO
Domestic exclusive license acquired in 2023.
NAUTICA footwear
Domestic exclusive license acquired in 2024.
FESSURA
Domestic exclusive license acquired in 2024.
CULT
Domestic exclusive license acquired in 2024.
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