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Willson

Japanese comprehensive manufacturer of car waxes, car chemicals, and car washing supplies.

Last updated September 15, 2026

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Overview

Willson (ウイルソン) is a Japanese comprehensive manufacturer of car care products, describing itself as a total maker of car waxes, chemicals, and car washing supplies. Its product lineup spans car waxes, liquid waxes, pre-treatment agents, glass-related items, wheel and undercarriage care, chemicals, maintenance items, shampoos, car washing supplies, and deodorizing/aroma products. The company also publishes car care how-to content and operates a Nagoya sales office.

History

Willson is a Japanese comprehensive manufacturer of car care products, presenting itself as a total maker of car waxes, car chemicals, and car washing supplies. The company maintains a corporate information section covering its management philosophy, company overview, and company history. It operates a Nagoya sales office, where it has been recruiting employees. In 2022 it released several new products, including Silane Master and Gloss Max GOLD film-thickness type in April, and a foam-style mop and a deep-clean wheel mop in May.

Products and positioning

Car care products positioned around advanced chemical technology and uncompromising pursuit of gloss and beauty.

  • Car wax (solid / hannery)

    Solid waxes offering various effects such as gloss, water repellency, durability, and scratch removal.

  • Liquid wax

    Liquid waxes ranging from easy spray types to full-fledged glass-based coatings.

  • Pre-treatment agents

    Products for pre-treatment before waxing or coating.

  • Glass-related products

    Products for glass care.

  • Wheel and undercarriage care products

    Products for wheels and undercarriage.

  • Chemicals

    Car chemicals.

  • Maintenance products

    Maintenance items.

  • Shampoo

    Car wash shampoo.

  • Car washing supplies

    Supplies for car washing.

  • Deodorizing and aroma products

    Deodorizing and fragrance products.

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