Willson
Japanese comprehensive manufacturer of car waxes, car chemicals, and car washing supplies.
Last updated September 15, 2026
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Overview
Willson (ウイルソン) is a Japanese comprehensive manufacturer of car care products, describing itself as a total maker of car waxes, chemicals, and car washing supplies. Its product lineup spans car waxes, liquid waxes, pre-treatment agents, glass-related items, wheel and undercarriage care, chemicals, maintenance items, shampoos, car washing supplies, and deodorizing/aroma products. The company also publishes car care how-to content and operates a Nagoya sales office.
History
Willson is a Japanese comprehensive manufacturer of car care products, presenting itself as a total maker of car waxes, car chemicals, and car washing supplies. The company maintains a corporate information section covering its management philosophy, company overview, and company history. It operates a Nagoya sales office, where it has been recruiting employees. In 2022 it released several new products, including Silane Master and Gloss Max GOLD film-thickness type in April, and a foam-style mop and a deep-clean wheel mop in May.
Products and positioning
Car care products positioned around advanced chemical technology and uncompromising pursuit of gloss and beauty.
Car wax (solid / hannery)
Solid waxes offering various effects such as gloss, water repellency, durability, and scratch removal.
Liquid wax
Liquid waxes ranging from easy spray types to full-fledged glass-based coatings.
Pre-treatment agents
Products for pre-treatment before waxing or coating.
Glass-related products
Products for glass care.
Wheel and undercarriage care products
Products for wheels and undercarriage.
Chemicals
Car chemicals.
Maintenance products
Maintenance items.
Shampoo
Car wash shampoo.
Car washing supplies
Supplies for car washing.
Deodorizing and aroma products
Deodorizing and fragrance products.
Sources4 sources
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