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WillPlus.

Japanese game company WillPlus. develops and publishes games and digital content, produces character goods, and runs content planning from concept to marketing.

Last updated September 29, 2026

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Overview

WillPlus. (株式会社ウィルプラス) is a Japanese game company headquartered in Toshima, Tokyo. According to its official website, the company operates a "content planning" business that handles everything from content concept and production through marketing, and it develops numerous products for a variety of platforms, spanning games to merchandise. Its game development work uses an in-house game engine to create games and digital content for PC, smartphone apps, and consumer consoles. It also plans and produces original goods and character merchandise, handling everything from character illustration design to the design of web pages that introduce products. The company traces its roots to the Fukuoka development studio of Will Co., Ltd. (ウィル), which was based in Nagoya, Aichi Prefecture. WillPlus. was established in October 2010 after Will Co., Ltd. was dissolved in August 2010, with former company members continuing to maintain the brand's operations; a small portion was inherited by Asgard Co., Ltd. WillPlus. is known in Japan as an adult game production company, and Chinese Wikipedia describes it as located in Chiyoda, Tokyo, while the official website lists its head office in Toshima, Tokyo. WillPlus. maintains development offices in Tokyo (a first and second Tokyo development room) and a Nagoya sales office. Its official site lists its main business as computer software development and names Vuz Co., Ltd. (株式会社ヴューズ) as a principal business partner. The company recruits software development staff aged 18 and over, without regard to academic background or gender, and requires the ability to commute to Minami-Ikebukuro, Toshima, Tokyo. As a corporate brand, WillPlus. combines game development, digital content creation, and merchandise production under a single content-planning umbrella, positioning itself as a creator of games and related character products for multiple platforms in the Japanese market.

History

WillPlus. (株式会社ウィルプラス) is a Japanese game company whose origins lie in the Fukuoka development studio of Will Co., Ltd. (ウィル), a company based in Nagoya, Aichi Prefecture. Will Co., Ltd. was dissolved in August 2010. In October 2010, former members of the company established WillPlus. and continued to maintain the brand's operations, while a small portion was inherited by Asgard Co., Ltd. This succession allowed the WillPlus. brand to continue producing and developing games after the dissolution of its predecessor. Following its establishment, WillPlus. built its business around content planning, game development, and merchandise production. According to its official website, the company's content planning business covers the entire chain from content concept and production to marketing, and it has developed numerous products for various platforms, from games to goods. Its game development uses an in-house game engine to create games and digital content for PC, smartphone apps, and consumer consoles. Its merchandise business plans and produces original goods and character products, handling everything from character illustration design to the design of web pages that introduce the products. The company is headquartered in Toshima, Tokyo, at Minami-Ikebukuro 3-16-7, MK Building 5F, about a five-minute walk from the east exit of JR Ikebukuro Station. It maintains a first and second Tokyo development room and a Nagoya sales office. Its official site lists its business as computer software development and names Vuz Co., Ltd. (株式会社ヴューズ) as a principal business partner. Chinese Wikipedia describes WillPlus. as an adult game production company located in Chiyoda, Tokyo, reflecting its reputation in the Japanese adult game market, while the official website lists the head office in Toshima. WillPlus. recruits software development staff aged 18 or older, without regard to academic background or gender, seeking people who can cooperate across software development as a whole, who have common sense and a sense of responsibility, and who can commute to Minami-Ikebukuro, Toshima, Tokyo. Working conditions listed on the site include a workday from 10:00 to 19:00 or 11:00 to 20:00, Saturdays, Sundays, and public holidays off (with longer summer and year-end/new-year holidays), social insurance, and commuting expenses up to 20,000 yen. The company provides contact channels for sales and public relations, for website feedback, and by telephone and fax on weekdays excluding holidays.

  • Will Co., Ltd. (ウィル), based in Nagoya, Aichi Prefecture, is dissolved in August 2010.

  • Former members of Will Co., Ltd. establish WillPlus. in October 2010 and continue to maintain the brand's operations; a small portion is inherited by Asgard Co., Ltd.

Products and positioning

A Japanese content-planning and game company that develops games and digital content with its own engine and produces character merchandise, handling planning through marketing in-house.

  • Games for PC, smartphone apps, and consumer consoles

  • Digital content

  • Original goods and character merchandise

Sources3 sources

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