Williams Jet Tenders

Williams Jet Tenders is a British boatbuilder based in Berinsfield, Oxfordshire, specialising in jet-propelled tenders and rigid inflatable boats (RIBs) for the superyacht and luxury motor-yacht market. The company was established in the late 1990s and grew by focusing on a narrow but demanding niche: small, fast, water-jet-driven craft that can be stowed in a yacht's garage or on a bathing platform and launched quickly. Its product range spans compact jet tenders such as the Turbojet and Sportjet families, diesel-jet models, and larger custom tenders, typically seating between four and twelve people. Because water jets have no exposed propeller, the boats are suited to shallow water, beach landings and tender-to-shore operations, which is a key selling point with yacht owners and charter operators. Williams Jet Tenders sells primarily business-to-business as an original equipment supplier to major yacht builders, and directly to owners through a dealer and service network. Its brand positioning rests on engineering quality, British manufacturing, and close integration with the yachts it is specified for. The company remains privately held and independent, with manufacturing concentrated at its Oxfordshire facility. It is a recognisable name in the superyacht tender segment rather than a mass-market marine brand.

Williams Jet Tenders was founded in the late 1990s in Oxfordshire, England, at a time when superyacht owners were increasingly looking for compact, high-performance tenders that could be carried aboard rather than towed. The founding idea was to combine water-jet propulsion — already proven in personal watercraft — with a practical, yacht-friendly hull and seating layout. Early growth came from supplying yacht builders as an original equipment manufacturer. As superyachts grew in number and size through the 2000s, so did demand for tenders that could be launched from a garage or platform, and Williams established itself as a specialist in that niche. The company expanded its range from compact jet tenders into larger and more powerful models, and added diesel-jet variants suited to owners who preferred a single fuel type across the mother ship and tender. Manufacturing remained concentrated in Oxfordshire, and the brand built its reputation on British engineering, sea-keeping and the safety advantages of jet propulsion around swimmers and in shallow water. Distribution developed through a network of dealers and service partners in the main yachting regions, alongside direct relationships with yacht builders who specify Williams tenders for new vessels. The company has remained privately held and independent. Over time it broadened from pure tender supply into a wider range of leisure RIBs and custom projects, while retaining its core identity as a superyacht tender specialist.

• 1997

  Company founded in Oxfordshire, England, focused on jet-propelled yacht tenders.

• Expansion of the range from compact jet tenders to larger and diesel-jet models.

• Establishment of a dealer and service network in major yachting regions.

Premium, engineering-led supplier of jet tenders to luxury and superyacht builders and owners.

• Turbojet range

  Compact petrol jet tenders for yacht garages and platforms.

• Sportjet range

  Larger, faster jet tenders with increased seating and stowage.

• Dieseljet range

  Diesel-powered jet tenders for owners standardising on one fuel type.

1. 1Williams Jet Tenders Launches TurboJet MX Rangeyachtingmagazine.com
2. 2Williams Updates DieselJet Tenderstradeonlytoday.com