Wildside Records
A New Zealand independent record label active during the 1990s and early 2000s.
Last updated August 25, 2026
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Overview
Wildside Records was an independent New Zealand record label associated with the country's alternative and rock music scenes during the 1990s and early 2000s. The label was owned and operated by Murray Cammick, a former editor of the New Zealand music magazine Rip It Up. Its roster included a range of established and emerging local acts, including Shihad, Head Like a Hole, Slim, Pumpkinhead, Hallelujah Picassos, Bailterspace, Breathe, Rumblefish and Dead Flowers. This range indicates a label focused on artist-led guitar music and adjacent alternative styles rather than a narrowly defined commercial genre. Wildside's role was primarily that of an independent domestic label: it signed and released recordings by New Zealand artists and helped provide local distribution and visibility for acts operating outside the major-label system. A compilation titled Best of Wildside later served as a retrospective representation of the label's catalogue. Available reference material describes Wildside in the past tense and places its activity in the 1990s and early 2000s; a current operating structure, successor organization, website, corporate parent, and precise founding or closure date are not identified.
History
Wildside Records emerged as an independent New Zealand label during the 1990s, a period in which locally oriented labels played an important role in recording and circulating domestic alternative music. The label was owned and run by Murray Cammick, who had previously been editor of Rip It Up, a significant New Zealand music publication. His publishing and music-industry background connected Wildside with the country's independent music culture and gave the label an operator familiar with local artists and audiences. The available historical record does not specify an exact founding year, staffing structure, or initial release, so the label's precise origins cannot be dated from the cited material. During the 1990s and early 2000s, Wildside's signings included Shihad, Head Like a Hole, Slim, Pumpkinhead, Hallelujah Picassos, Bailterspace, Breathe, Rumblefish and Dead Flowers. The roster covered multiple strands of New Zealand rock and alternative music, suggesting a broad independent-label remit rather than a single stylistic formula. Wildside's catalogue therefore reflected the development of locally produced guitar-based and alternative music at a time when independent labels were important vehicles for artist discovery and national distribution. Best of Wildside, a compilation album, provides a retrospective view of the label's output and associated artists. Reference material characterizes Wildside as a label of the 1990s and early 2000s and uses the past tense, indicating that it is no longer an active label. However, the available sources do not establish a formal closure date, whether its catalogue remains commercially available, or whether its operations were transferred to another company.
Wildside operates as an independent New Zealand label
[1]Wildside Records was active during the 1990s and early 2000s, releasing music by New Zealand artists under the ownership and management of Murray Cammick.
Best of Wildside compilation released
[1]Best of Wildside was issued as a compilation representing the label's catalogue and associated artists. The available reference does not provide a release year.
Products and positioning
Independent New Zealand label focused on locally developed rock and alternative music artists.
Music releases
Recorded music catalogue
Wildside's principal output was a catalogue of recordings by New Zealand artists. Its roster included Shihad, Head Like a Hole, Slim, Pumpkinhead, Hallelujah Picassos, Bailterspace, Breathe, Rumblefish and Dead Flowers, covering a broad range of locally produced rock and alternative music. The available source does not provide a complete release list or identify individual album and single titles.
Compilation album
Best of Wildside
Best of Wildside is a retrospective compilation album associated with the label. It assembled material representing Wildside's catalogue and provides a consolidated overview of artists released through the New Zealand independent label. The cited reference does not specify its release date, track listing, or current availability.
Sources1 sources
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