Wildflower Society of Western Australia
A Western Australian member society dedicated to native-flora knowledge, cultivation and bushland conservation.
Last updated August 26, 2026
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Overview
The Wildflower Society of Western Australia (Inc.), commonly abbreviated as WSWA, is a volunteer-based natural-history and conservation organisation focused on the native flora of Western Australia. It operates as the Western Australian member body of the Australian Native Plants Society (Australia), linking local branches and enthusiasts with a broader national network that shares interests in Australian plant conservation, study, propagation and cultivation. The society emerged from a long tradition of interest in Western Australian plants. Public concern for protecting native fauna and flora was evident in the late nineteenth century, including a 1884 petition by the Natural History Society for a protected reserve and later efforts to secure stronger protection for the Pinjarra area. Botanical publications and field knowledge produced during the early twentieth century, including work associated with W. E. Blackall and E. H. Pelloe, helped build public interest in the State's distinctive wildflowers. National enthusiasm for Australian native plants intensified after the formation of the Society for Growing Australian Plants in Melbourne in 1957. Following Arthur Swaby's efforts to encourage a coordinated national movement, a Western Australian regional council was formed at Applecross on 18 March 1958. The organisation changed names several times as its remit and identity developed. It became the Western Australian Wildflower Growers Society in 1962, the Western Australian Wildflower Society in 1964, and adopted its current name in 1990. It was also among the organisations involved in establishing the Conservation Council of Western Australia in 1967, reflecting its longstanding interest in public policy and the protection of natural habitats. WSWA's work combines advocacy, education, horticulture and practical conservation. Its objectives include supporting stronger laws and enforcement for the protection of Western Australian flora, increasing public understanding of the value of bushland, promoting native plants in private gardens and public spaces, and documenting how local species perform in cultivation. The society also supports plant study, propagation, seed and plant conservation, flora surveys, excursions and voluntary work connected with herbaria and other botanical institutions. The society maintains the Wildflower Society Bushland Conservation Fund, a dedicated public fund intended to support bushland conservation and public awareness activities. Its branch structure gives members opportunities to participate in locally organised programs while remaining part of the statewide organisation. Branch activities include plant-growing sessions, field tours, surveys, conservation work and educational meetings. The society has maintained branches in metropolitan Perth and regional Western Australian locations, including Albany, the Avon region, Kulin, Merredin and the South West Capes. WSWA is not principally a commercial product brand. Its public-facing offer consists mainly of membership, educational information, publications, meetings, field activities and opportunities to support conservation. A quarterly newsletter reports branch activities and carries articles on wildflower identification, cultivation and related subjects. Members may also receive Australian Plants, the national publication associated with the Australian Native Plants Society. The society remains a meeting point for professional and amateur botanists, gardeners, conservation volunteers and others interested in understanding and protecting Western Australia's exceptionally diverse native flora.
History
Interest in protecting Western Australia's indigenous flora predates the society by many decades. In 1884, the Natural History Society petitioned the colonial government to establish a reserve for native fauna and flora. A reserve at Pinjarra was gazetted in 1894, and the Natural History Society renewed its case in 1907 for the area to receive national-park status. Early twentieth-century publications and botanical work, including Constance Miller's 1912 Western Australian Floral Birthday Book, W. E. Blackall's studies and writings after the First World War, and E. H. Pelloe's illustrated 1921 book Wildflowers of Western Australia, contributed to a growing public culture of native-plant appreciation. A national native-plant movement developed in the 1950s. The inaugural meeting of the Society for Growing Australian Plants took place in Melbourne on 12 March 1957. Arthur Swaby subsequently promoted the creation of a coordinated organisation across the Australian states. In Western Australia, supporters met at Applecross on 18 March 1958 to establish the regional council that became the society's institutional predecessor. The founding group included local gardeners, plant enthusiasts and other advocates of Australian flora. The Western Australian regional council initially operated within the Society for Growing Australian Plants. In 1962 it adopted the name Western Australian Wildflower Growers Society, then changed its name again in 1964 to the Western Australian Wildflower Society. The final name change, to Wildflower Society of Western Australia (Inc.), occurred in 1990. These changes reflected a widening remit: the organisation was concerned not only with growing wildflowers but also with studying native plants, sharing cultivation knowledge, supporting conservation and raising public awareness of bushland. The society participated in the formation of the Conservation Council of Western Australia in 1967, placing it within the history of organised environmental advocacy in the State. Over time, WSWA developed an umbrella structure under which members could participate through multiple branches. Metropolitan branches have included Armadale, Darling Range, Eastern Hills, Murdoch, Northern Suburbs and Perth, while regional branches have included Avon, Albany, Kulin, Merredin and South West Capes. Branches have organised meetings, field trips, plant-growing activities, seed and plant conservation, flora surveys and voluntary work with botanical collections and herbaria. The statewide management committee supports the branches and coordinates specialist areas such as conservation, garden matters and the Bushland Conservation Fund. The fund exists to receive eligible gifts and apply them to environmental purposes connected with bushland conservation and public education. The society also engages, where appropriate, with government departments and botanical institutions, including organisations associated with environmental protection, conservation administration, the Western Australian Herbarium and Kings Park and Botanic Garden. In its contemporary form, WSWA brings together professional and amateur botanists, gardeners and conservation-minded members. Its activities are designed to connect scientific and practical knowledge: members learn how to identify Western Australian plants, understand their habitats, propagate and cultivate them responsibly, and support the protection of the bushland in which they occur. The society's quarterly newsletter and access to the national Australian Plants publication extend this educational role. Its identity remains that of a membership organisation and conservation network rather than a conventional commercial brand.
- 1990
Current name adopted
[1]The organisation adopted the name Wildflower Society of Western Australia (Inc.), which remains its current name.
- 1967
Conservation Council of Western Australia formed
[1]WSWA was one of four organisations that assisted in the formation of the Conservation Council of Western Australia.
- 1964
Western Australian Wildflower Society name adopted
[1]The organisation changed its name to the Western Australian Wildflower Society.
- 1962
First major name change
[1]The regional organisation adopted the name Western Australian Wildflower Growers Society.
- 1958
Western Australian regional council formed
[1]A meeting at Applecross on 18 March established the Western Australian regional council of the Society for Growing Australian Plants, the predecessor of WSWA.
- 1957
National native-plant society established
[1]The Society for Growing Australian Plants held its inaugural meeting in Melbourne, creating the national setting from which the Western Australian regional organisation developed.
- 1894
Pinjarra Reserve gazetted
[1]The Pinjarra Reserve was gazetted after earlier calls for stronger protection of native fauna and flora.
- 1884
Early documented conservation petition
[1]The Natural History Society petitioned the Western Australian government for a reserve to protect indigenous fauna and flora, illustrating an early public conservation movement in the State.
Products and positioning
A statewide Western Australian community society combining native-plant horticulture, botanical learning, public education and bushland conservation.
Publication
Quarterly newsletter
The society's newsletter communicates branch activities and provides articles concerning Western Australian wildflowers, plant identification, cultivation and conservation. It functions as an internal member publication and an educational channel rather than a commercial magazine.
Publication
Australian Plants
Members may choose to receive Australian Plants, the full-colour quarterly publication associated with the national Australian Native Plants Society network. It focuses on Australian plant identification, cultivation and propagation and extends WSWA's educational connection beyond Western Australia.
Conservation fund
Wildflower Society Bushland Conservation Fund
A dedicated public fund established to support the society's environmental purposes, particularly bushland conservation and public awareness. The fund is intended to receive eligible gifts and apply them to activities consistent with the society's conservation objectives.
Marketing campaigns
- 1967Formation of the Conservation Council of Western Australia
Western Australia
WSWA joined three other organisations in helping establish the Conservation Council of Western Australia, strengthening the institutional basis for environmental advocacy in the State.
Outcome. The council became a statewide platform for conservation organisations; the available reference does not specify WSWA's precise contribution or later program outcomes.
- Bushland Conservation Fund
Western Australia
The society maintains a public fund dedicated to bushland conservation and raising awareness of the value and protection needs of native bushland.
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