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Wilderness

A Botswana-founded ecotourism and safari operator that combines luxury wilderness travel with conservation and community initiatives across southern and eastern Africa.

Last updated August 31, 2026

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Overview

Wilderness is an African ecotourism operator headquartered in Gaborone, Botswana. The company was founded there in 1983 by overland safari guides Colin Bell and Chris McIntyre, and was described as the first tour operator of its kind to establish a registered company in Botswana. Its business is built around wilderness-based travel, including safari camps, mobile safaris, destination-management services and related travel operations in some of Africa's major wildlife regions. The company operates camps and mobile safari experiences in Botswana, Kenya, Namibia, Rwanda, South Africa, Zambia and Zimbabwe. Its destinations include landscapes associated with the Okavango Delta, other southern African wilderness areas, and the Victoria Falls region. Rather than functioning only as a conventional accommodation provider, Wilderness presents itself as a conservation-led tourism organization. Its operating model links guest travel with the maintenance of protected areas, wildlife preservation and local community programs. Wilderness states that its conservation work contributes to the protection of approximately 2.5 million hectares and supports the conservation of around 33 species listed on the IUCN Red List. Through the Wilderness Wildlife Trust, it funds more than 20 conservation, community and anti-poaching projects each year. The company is also a primary sponsor of Children in the Wilderness, a nonprofit initiative focused on sustainable conservation, leadership development and education for children from rural communities in Africa. The brand's operating scope extends beyond camps and safaris. Wilderness has its own bush-air charter operation, Wilderness Air, which supports access to remote destinations. It also has touring operations in the Victoria Falls area spanning Zimbabwe and Zambia, as well as Wilderness Safaris Private Journeys, based in Cape Town, South Africa. These businesses allow the company to provide connected travel arrangements and tailor-made itineraries in addition to fixed-location safari stays. Wilderness is therefore positioned at the intersection of luxury travel, wildlife tourism and conservation finance. Its public identity depends on offering access to remote African environments while emphasizing low-impact tourism, habitat protection and benefits for surrounding communities. Available reference material does not establish a current legal owner, parent company, website, listing status or detailed financial profile.

History

Wilderness was established in Botswana in 1983 by Colin Bell and Chris McIntyre, two overland safari guides. Its creation came during the development of Botswana's safari and wilderness-tourism sector, and the company was identified as the first operator of its type to form a registered company in the country. The founders' guiding background shaped an operating model centered on remote overland travel, wildlife viewing and access to relatively undeveloped natural areas. Over time, Wilderness developed from a safari operator into a broader destination-management and conservation business. Its activities came to include permanent safari camps, mobile safaris and travel services across several African countries. The countries identified in reference material are Botswana, Kenya, Namibia, Rwanda, South Africa, Zambia and Zimbabwe. The geographic spread gives the brand access to varied ecosystems and safari destinations, while also requiring aviation, logistics and destination-management capabilities suited to remote travel. The company expanded its service platform through related operations. Wilderness Air provides bush-air charter services, an important component of reaching isolated camps and wilderness areas. The company also operates touring businesses around Victoria Falls in Zambia and Zimbabwe, and Wilderness Safaris Private Journeys in Cape Town, South Africa. These extensions broaden the brand from a camp operator into an integrated provider of safari transportation, touring and customized itineraries. Conservation became a central part of the company's public identity and operating rationale. Wilderness reports involvement in the protection of approximately 2.5 million hectares and assistance with conservation of about 33 species on the IUCN Red List. Its Wilderness Wildlife Trust funds more than 20 conservation, community and anti-poaching projects annually. The company is also a primary sponsor of Children in the Wilderness, a nonprofit program that uses leadership development and education for rural children to support longer-term conservation and community outcomes. This history reflects a business model in which tourism is presented as a mechanism for sustaining protected landscapes and wildlife populations. The available reference material does not provide a complete chronology of ownership changes, camp openings, acquisitions, leadership appointments, financial performance or current corporate structure. Accordingly, those aspects remain unreported here rather than inferred.

  • 1983

    Wilderness is founded in Botswana

    [1]

    Overland safari guides Colin Bell and Chris McIntyre establish Wilderness in Botswana. The company is described as the first tour operator of its kind to form a registered company in the country.

Products and positioning

Conservation-led luxury ecotourism focused on remote African safaris, protected landscapes, wildlife preservation and community development.

  • Accommodation and safari tourism

    Safari camps

    Wilderness operates safari camps across seven African countries: Botswana, Kenya, Namibia, Rwanda, South Africa, Zambia and Zimbabwe. The camps form the core of its wilderness-travel offer, combining accommodation with guided wildlife and landscape experiences in remote destinations. The available reference material does not identify individual camp names, opening dates or accommodation classifications.

  • Safari tourism

    Mobile safaris

    The company offers mobile safari experiences in which travel and accommodation are organized around movement through wilderness areas rather than a single permanent camp. This format reflects Wilderness's origins in overland safari guiding and is suited to itineraries that follow changing locations and landscapes. Specific routes, formats and current availability are not detailed in the supplied reference material.

  • Bush-air charter

    Wilderness Air

    Wilderness Air is the company's bush-air charter operation. It supports access to remote safari camps and destinations, integrating aviation with the broader Wilderness travel network. The supplied material identifies the operation but does not specify its fleet, routes, regulatory structure or operating base.

  • Destination management and touring

    Victoria Falls touring operations

    Wilderness operates touring arms serving the Victoria Falls area across Zimbabwe and Zambia. These services extend the company's offer beyond camp-based safaris and connect visitors with one of the region's major tourism destinations. No detailed itinerary list, launch date or operating entity information is provided in the reference material.

  • Private and tailor-made travel

    Wilderness Safaris Private Journeys

    Wilderness Safaris Private Journeys is the company's private-journey and customized-travel arm, based in Cape Town, South Africa. It is intended to organize personalized African itineraries alongside the company's camps, aviation and touring services. Specific trip products, pricing and launch information are not available in the supplied sources.

Marketing campaigns

  • Children in the Wilderness

    Africa

    Wilderness is a primary sponsor of Children in the Wilderness, a nonprofit initiative that uses leadership development and education for children from rural African communities to support sustainable conservation.

    Outcome. The program is described as facilitating conservation-oriented education and leadership development. Quantified outcomes are not provided in the reference material.

Recent events

  • Unconfirmed

    Wilderness Safaris unveils DumaTau and Little DumaTau[2]

    Reported:

    Wilderness Safaris unveiled the rebuilt DumaTau Camp and the smaller, co-located Little DumaTau in Botswana’s Linyanti Wilderness Reserve.

Sources2 sources

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