Wild Willy's

Wild Willy's is a hamburger restaurant brand associated with New England in the United States. The first Wild Willy's location opened in York, Maine, in 2001, with Jim Williams identified as its founder. The available reference material describes the business primarily as a hamburger restaurant rather than as a packaged-food manufacturer, supermarket private label, or broader consumer-goods company. Its documented geographic identity is regional, centered on New England, and there is no reliable information in the supplied sources establishing a national or international footprint, a parent corporation, public listing, ownership structure, or current executive team. The brand's name and restaurant format position it within the casual, quick-service or fast-casual hamburger category, but the available material does not provide enough detail to characterize its menu architecture, signature products, pricing, advertising strategy, franchise model, or current operating status. Wild Willy's historical significance in the supplied references is therefore its establishment in York and its development as a New England-based hamburger concept founded by Williams.

Wild Willy's began in York, Maine, where the first restaurant opened in 2001. Jim Williams is identified as the founder. The available references characterize Wild Willy's as a New England-based hamburger restaurant, establishing the brand's regional identity and core business category. Beyond its founding location and date, the supplied material does not document a detailed expansion chronology, changes in ownership, franchise development, menu evolution, corporate restructuring, or present-day operating footprint. It also does not identify a parent company, public-company relationship, or confirmed headquarters. Accordingly, the documented history is limited but clear: Wild Willy's originated as a Maine hamburger restaurant in the early 2000s and became associated with the wider New England restaurant market. Claims about later locations, current status, leadership, product lines, advertising campaigns, or financial performance require additional verification.

• 2001

  First restaurant opened in York, Maine

  [1]Wild Willy'sen.wikipedia.org

  The first Wild Willy's hamburger restaurant opened in York, Maine, marking the founding of the brand.

A regional New England hamburger restaurant brand.

• Restaurant food · 2001

  Hamburger restaurant meals

  Wild Willy's is documented as a hamburger restaurant brand. The available references support identifying hamburgers and associated restaurant meals as its core offering, but do not provide a verified menu breakdown or enough information to describe individual recipes, side dishes, beverages, or product sub-lines.

• 2026

  Wild Willy’s sues Buffalo Wild Wings over Wild Burger brand

  Wild Willy’s filed a lawsuit against Buffalo Wild Wings concerning the “Wild Burger” brand. According to the event summary, Wild Willy’s alleged that the brand causes customer confusion. The dispute centers on the use of the “Wild Burger” name. No further details on the claims, the parties’ responses, or the outcome of the lawsuit were provided in the source material.

  Source

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• Unconfirmed

  Wild Willy’s sues Buffalo Wild Wings over Wild Burger brand[2]Wild Willy’s sues Buffalo Wild Wings over Wild Burger brandnews.google.com

  Reported: 2026-10-22

  Wild Willy’s sued Buffalo Wild Wings over the “Wild Burger” brand, alleging customer confusion.

1. 1Wild Willy'sen.wikipedia.org
2. 2Wild Willy’s sues Buffalo Wild Wings over Wild Burger brandnews.google.com