Wild
WILD Group is an international entertainment company combining a record label, talent-management agency, creator representation business, and marketing services.
Last updated August 31, 2026
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Overview
WILD Group, also known as WILD or Wild Entertainment, is an international entertainment company founded in August 2020 by Leonard Lim. The group is headquartered in Singapore and maintains an additional office in Seoul, South Korea, positioning it between Southeast Asia's creative industries and the Korean pop-culture ecosystem. Its activities span an in-house record label, artist and creator management, and a global agency division focused on commercial partnerships and marketing initiatives. The company's record-label operation releases music by artists represented by the group and supports projects intended for international audiences. Its management division works with recording artists, music producers, actors, and digital creators, helping them develop careers across music, entertainment, fashion, and online media. The agency arm connects creators with brands for promotional campaigns and other marketing opportunities. This combination gives WILD Group a broader remit than a conventional record label: it can participate in artist development, representation, music releases, and brand partnerships within the same corporate structure. WILD's early roster included artists associated with the K-pop industry and adjacent international markets. In May 2021, Sorn began her solo career under WILD's representation with the release of the single "Run." The company subsequently represented other established performers, including Seungyeon, another former member of CLC, as well as Yubin, formerly of Wonder Girls, and Korean-American rapper Junoflo. These additions illustrated WILD's emphasis on artists with existing audiences and cross-border potential rather than a narrowly domestic roster. The group later broadened its geographic and professional scope. Its representation of Filipino actress and singer Liza Soberano in 2024 reflected an interest in supporting international career development beyond the Korean entertainment market. WILD also represented Singaporean performer Tasha Low, who had previously worked as a member of SKarf and as an actress. In 2024, Low returned to music as a soloist with "Everything You Wanted," a release associated with her work under WILD's management. WILD's reported distribution arrangement with The Orchard provides access to a major international music-distribution network, supporting the group's ambitions to release music globally. The company has also continued to extend its talent portfolio beyond musicians. In March 2026, it signed Thai-British actress and singer Becky Armstrong, with the partnership described as supporting her move into recorded music. Her debut single, "Skin," was released through the label on 1 May 2026. Overall, WILD Group presents itself as a cross-border entertainment platform rather than only a Korean talent agency. Its business model combines artist management, creator representation, label services, and brand marketing, with Singapore and Seoul serving as its principal operating bases. Publicly available information about its ownership, financial performance, employee base, and detailed corporate structure remains limited.
Products and positioning
A cross-border entertainment and talent platform connecting music artists, actors, digital creators, and brands across Singapore, South Korea, and international markets.
Product categories. Recorded music releases · Artist and talent management · Creator representation · Music-producer management · Brand partnerships · Marketing and promotional campaigns · dietary supplements
Recent events
- 2026
Becky Armstrong signs with WILD and moves toward recorded music[1]
Product launch · Other
WILD signed Thai-British actress and singer Becky Armstrong in March 2026, with the partnership supporting her transition into recording-artist activities.
- 2026
Becky Armstrong releases debut single Skin through WILD[1]
Product launch
Becky Armstrong's debut single, "Skin," was released through WILD on 1 May 2026.
- 2024
Liza Soberano joins WILD for international career representation[1]
Other
WILD signed Filipino actress and singer Liza Soberano as part of its expansion beyond its Korean-centered talent activities.
- 2024
Tasha Low releases solo single Everything You Wanted[1]
Product launch
Singaporean performer Tasha Low returned to music as a soloist with "Everything You Wanted" while represented by WILD.
- 2021
Sorn begins solo activities under WILD representation[1]
Product launch
Sorn debuted as a solo artist under WILD Entertainment's representation with the single "Run," expanding the company's activity in the K-pop and solo-artist market.
- 2020
WILD Group founded in Singapore and expands operations to Seoul[1]
Other
Leonard Lim established Wild Entertainment as an entertainment group operating from Singapore and Seoul, with label, management, and marketing activities.
WILD broadens its artist roster with established Korean and Korean-American performers[1]
Other
The company added performers including Seungyeon, Yubin, and Junoflo, strengthening its roster across K-pop, solo performance, and rap.
WILD Group works with The Orchard for music distribution[1]
Other
WILD entered a distribution arrangement with The Orchard, giving its label releases access to an established global music-distribution network.
Sources2 sources
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