Wiesmann Automotive
Wiesmann Automotive is a German sports-car company established in 2015 that acquired the Wiesmann marque and is now known as Wiesmann Sports Cars.
Last updated September 25, 2026
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Overview
Wiesmann Automotive is a German sports-car company based in Dülmen, Westphalia. Established in 2015, it acquired the Wiesmann marque, along with the former brand’s site and production buildings, during the liquidation of the original Wiesmann business. Since 2017, the company has operated under the name Wiesmann Sports Cars. The supplied evidence identifies Roheen and Sahir Berry, brothers from London, as the buyers behind the 2015 acquisition and describes their stated intention to continue building sports cars in Dülmen and market them internationally. The Wiesmann marque’s stated heritage predates the present company: the official website says it was established in 1988 and describes its approach as combining German engineering, innovation and design with classic British elegance and style. The company presents its cars as hand-built and bespoke, with craftsmanship and a distinctive, timeless design as central elements of its identity. The brand’s product focus is sports cars, including roadsters and coupes. The company announced Project Gecko as a planned coupé, but the German-language company history says it did not enter series production. Its newer announced vehicle is Project Thunderball, an all-electric, two-seat convertible sports car. Wiesmann’s website describes Thunderball as a modern electric interpretation of the marque, combining an electric powertrain with the brand’s craftsmanship and luxury-cabin emphasis. The German-language history records a 2024 announcement for the electric roadster and reports that the company said its first year’s production had sold out following the opening of pre-orders; it gives no production quantity. The supplied evidence establishes the announcement and the brand’s current electric-car direction, but does not establish that customer deliveries or series production have begun.
History
The Wiesmann marque’s history and the history of Wiesmann Automotive are related but distinct. The official Wiesmann website says the marque was established in 1988 and characterizes its original design and engineering approach as a combination of German innovation and engineering with classic British elegance and style. It describes Wiesmann cars as hand-built, bespoke sports cars, with craftsmanship and design as defining features. The original Wiesmann business entered liquidation in 2014. On 2 December 2015, a creditors’ meeting accepted the auction bid made by London-based brothers Roheen and Sahir Berry. They said they intended to continue building sports cars at the Dülmen site and to market them internationally under the name Wiesmann Automotive GmbH. The present Wiesmann Automotive company was established in 2015. The acquisition of the Wiesmann trademark, site, production building and remaining contents was completed in February 2016. In October 2016, Mario Spitzner became managing director. Before joining Wiesmann, he had led marketing and sales at Mercedes-AMG from 1990 to 2014 and later served as chief marketing officer at Italian sportswear company Dainese. He left Wiesmann in June 2018. The company has used the name Wiesmann Sports Cars since 2017, according to the German-language company history. The Berry brothers announced Project Gecko, a coupé planned for 2021. The project did not enter series production. Wiesmann subsequently promoted Project Thunderball, an electric two-seat convertible sports car intended to carry the marque’s design and craftsmanship into an electric era. The company’s official website presents Thunderball as an all-electric convertible and describes it as combining a German-engineered electric powertrain with a luxurious, crafted cabin. The German-language company history records an announcement for 2024 and reports that in February 2023, around three months after pre-orders began, the company said its first year’s production had sold out. No quantity is provided. The supplied sources do not establish whether series production or customer deliveries have begun.
Wiesmann marque established
Original Wiesmann business entered liquidation
Wiesmann Automotive established
Creditors accepted the Berry brothers’ bid
Acquisition of the Wiesmann marque and site completed
Mario Spitzner became managing director
Company adopted the Wiesmann Sports Cars name
Mario Spitzner left Wiesmann
Project Gecko coupé announced for planned launch
Company reported first-year Project Thunderball production sold out
Products and positioning
A bespoke German sports-car marque emphasizing hand-built craftsmanship, German engineering and design, and classic British-inspired elegance. Its announced Project Thunderball represents a move toward electric sports cars.
Project Thunderball
An announced all-electric, two-seat convertible sports car. The official website presents it as a contemporary Wiesmann combining an electric powertrain with the marque’s craftsmanship and luxury-cabin design.
Project Gecko
A coupé announced by the Berry brothers for a planned 2021 launch; it did not enter series production.
Sources4 sources
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