Wiesencenter
Wiesencenter is a shopping mall in Jena, Germany, reopened in 2021 after being redeveloped from the former Schillerpassage.
Last updated September 27, 2026
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Overview
Wiesencenter is a shopping mall located in Jena, Thuringia, Germany. It originally opened in December 1994 as Schillerpassage, the first large shopping centre in Jena after German reunification. The centre was developed by Reinhard Stieler, who had operated a car dealership in Jena since 1990. The name Schillerpassage was chosen through a survey of about 100 Jena residents, though the city council disliked the reference to Friedrich Schiller. At its opening, the centre had anchor tenants Aldi, Interspar and MediMax, and by 1996 it had 7,500 square metres of retail space. Over the years, the centre faced changing tenants and economic difficulties. After Interspar was taken over by Wal-Mart, the Schillerpassage housed Wal-Mart's only Thuringia branch from 1999. In 2006 Wal-Mart sold its German business to Metro AG, and the branch was initially slated for closure in 2007, but was converted to Real and kept open until December 2013. Aldi closed in June 2012, and MediMax closed in June 2013. From the end of 2013, the building was used only as a parking garage. In 2019, Globus Development GmbH announced plans to revitalise the Schillerpassage, and the name Wiesencenter was presented. A building permit was granted in December 2019, and the property was sold to BOP Immoholding GmbH. Demolition began in 2020, and the new Wiesencenter opened on 25 November 2021 with anchor tenants Decathlon, Edeka Nordbayern-Sachsen-Thüringen, Gold's Gym and Rossmann. The centre has seven rental units and offers a range of products and services for all ages and budgets, from groceries to clothing and services, all under one roof.
History
The Wiesencenter, formerly known as Schillerpassage, is a shopping centre in Jena, Thuringia, Germany. It is located in the Jena-Zentrum district on the Saale river. Under the name Schillerpassage, the shopping centre existed from 1994 to 2013. It was reopened in 2021 as Wiesencenter. As Schillerpassage: The Schillerpassage was built in 1993 by Reinhard Stieler, who had operated a car dealership in Jena since 1990. A car dealership and an Elf petrol station were also built on the site. The petrol station opened on 3 May 1993. In December 1994, the Schillerpassage opened as the first large shopping centre in Jena after the fall of the Berlin Wall, before the Goethe Galerie and the Burgaupark. The name was chosen after a survey of about 100 Jena residents, but was not well received by the city of Jena. City councillors described the naming after Friedrich Schiller as an "insult and act of instinctlessness". In 1996, the shopping centre had 7,500 m² of retail space. The anchor tenants were Aldi, Interspar and MediMax. In the same year, plans to build a large cinema, a disco and a sauna in the shopping centre were rejected by the city. After Interspar was taken over by Wal-Mart, from 1999 the Schillerpassage housed Wal-Mart's only Thuringia branch on 6,000 m². In December 2000, Sparkasse Jena-Saale-Holzland opened an S-Shop in the shopping centre. At the beginning of 2001, many shop spaces were already vacant. In June of the same year, an application was submitted to the Jena city development committee to expand the Schillerpassage by about 6,000 m² by building over the petrol station on the site. In November, the application was rejected. In 2006, Wal-Mart sold its German business to Metro AG. At the beginning of 2007, it was announced that the Wal-Mart branch would not be converted to Real but would be closed, as no economic prospects were seen for it. The planned closure date was 30 June 2007. Shortly before the planned closure, it was announced that the branch would be converted to Real and continue operating for the time being. At the end of 2008, Real announced that it was looking for a new operator for the supermarket. If this search was unsuccessful, a closure was not ruled out. In June 2012, Aldi closed its branch in the shopping centre. In July 2012, Real announced the closure of its branch for the end of 2013. The location was described by the company as "clinically dead". At the same time, the operator of the MediMax branch announced plans to take over the sales space of ProMarkt in the Burgaupark, whose closure was planned for August 2012. A branch was opened in the Burgaupark, but the branch in the Schillerpassage initially continued to operate. Due to the announced closure of the Real branch, the MediMax branch was closed at the end of June 2013. The Real branch closed on 9 December 2013. Use as a parking garage: In an interview with the Ostthüringer Zeitung at the end of May 2013, the owner Reinhard Stieler explained that two engineering firms were working on plans for a conversion and redesign of the shopping centre. Concrete work was to begin in early 2014. There would continue to be retail on two floors and there would still be potential tenants. Nevertheless, from the end of 2013 the building was used only as a parking garage. The car dealership on the site was taken over by the König Group in 2016. As Wiesencenter: In 2015, Globus Development GmbH was already mentioned in connection with a revitalisation of the Schillerpassage. In 2019, plans by Globus Development GmbH to revitalise the Schillerpassage became known. The name Wiesencenter was given in a presentation on their website, but was removed again shortly afterwards. In December 2019, the city granted a building permit for the conversion. A Bavarian fund company had sold the Schillerpassage to the Vienna-based BOP Immoholding GmbH. In 2020, demolition work began on the shopping centre. The adjacent petrol station, last operated under the Total brand, was also closed and demolished to make room for ground-level parking spaces. Shortly afterwards, it became known that Decathlon and Edeka were to become anchor tenants in the shopping centre named Wiesencenter, and that the centre was to open in autumn 2021. The interior construction began in August 2021. On 25 November 2021, the Wiesencenter opened as planned. The anchor tenants of the new shopping centre are Decathlon, Edeka Nordbayern-Sachsen-Thüringen, Gold's Gym and Rossmann. The shopping centre has seven rental units.
- 2021
Interior construction began in August; Wiesencenter opened on 25 November with anchor tenants Decathlon, Edeka, Gold's Gym and Rossmann.
- 2020
Demolition work began; adjacent Total petrol station closed and demolished.
- 2019
Globus Development GmbH announced revitalisation plans; building permit granted in December; property sold to BOP Immoholding GmbH.
- 2016
Car dealership on the site taken over by the König Group.
- 2013
MediMax closed at end of June; Real closed on 9 December. Building subsequently used only as a parking garage.
- 2012
Aldi closed its branch in June; Real announced closure for end of 2013.
- 2007
Wal-Mart branch initially slated for closure on 30 June, but converted to Real and kept open.
- 2006
Wal-Mart sold its German business to Metro AG.
- 2000
Sparkasse Jena-Saale-Holzland opened an S-Shop in the shopping centre in December.
- 1999
After Interspar was taken over by Wal-Mart, the Schillerpassage housed Wal-Mart's only Thuringia branch on 6,000 m².
Products and positioning
A shopping centre offering a wide range of products and services for all ages and budgets under one roof.
Product categories. Groceries · Clothing · Services · Sports goods · Health and beauty · Fitness
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