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Wicked Awesome Records

Wicked Awesome Records is Kid Cudi's artist imprint, established in 2011 for projects associated with his independent creative identity.

Last updated August 26, 2026

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Overview

Wicked Awesome Records is the artist imprint established by American musician Scott Ramon Seguro Mescudi, known professionally as Kid Cudi. The label forms part of Cudi's broader creative activity alongside his recording career, acting work, production interests, and fashion projects. It followed Dream On, an earlier vanity label connected with Cudi that is described as defunct, and became his principal label imprint from 2011 onward. The imprint is best understood as a personal artist-led brand rather than as a large standalone record company with a publicly documented roster, corporate structure, or independent retail infrastructure. Its identity is closely tied to Cudi's alternative approach to hip-hop and popular music. His work combines rap, R&B, electronic music, synth-pop, psychedelic styles, indie rock, punk, house, and other influences, while frequently addressing loneliness, depression, alienation, spirituality, heartbreak, substance use, and recovery. These themes give the imprint a recognizable creative context even where individual releases may also involve external record companies, distributors, collaborators, or joint ventures. Cudi's rise preceded the creation of Wicked Awesome Records. He first gained broad attention through the online circulation of “Day 'n' Nite,” released his 2008 mixtape A Kid Named Cudi, and signed with Kanye West's GOOD Music imprint. His first major studio albums, Man on the Moon: The End of Day and Man on the Moon II: The Legend of Mr. Rager, established a commercially successful and stylistically experimental catalog. After the label's creation, Cudi continued to develop projects that moved between hip-hop, rock, electronic, and pop-oriented forms, including work with Dot da Genius in WZRD, collaborative projects such as Kids See Ghosts, and later solo albums including Man on the Moon III: The Chosen, Entergalactic, Insano, and Insano (Nitro Mega). The brand's significance therefore rests primarily on authorship and creative control. It provides a label identity through which Cudi's post-2011 music-related activity can be associated with his own artistic world, rather than presenting itself as a mass-market label competing with major music groups. Publicly available reference material does not establish a complete catalog, a separate executive team, a formal headquarters, or a distinct financial reporting history for Wicked Awesome Records. It also does not clearly document a broad roster of signed artists. The imprint should consequently be described conservatively as Kid Cudi's continuing vanity or artist label, with its public profile dependent on Cudi's releases and related creative work.

History

Wicked Awesome Records was established by Scott Mescudi, better known as Kid Cudi, as his label imprint in 2011. It succeeded Dream On, an earlier vanity-label venture that is described in biographical material as defunct. The imprint emerged after Cudi had already developed a substantial profile through the mixtape A Kid Named Cudi, his work with Kanye West's GOOD Music, and the success of his early studio albums. Cudi's artistic career provides the principal context for the imprint. His debut album, Man on the Moon: The End of Day, was released in 2009 and helped establish a sound that connected alternative hip-hop with electronic, psychedelic, R&B, and rock influences. Its follow-up, Man on the Moon II: The Legend of Mr. Rager, continued the autobiographical and psychologically introspective approach associated with his work. In 2012, Cudi formed WZRD with producer and longtime collaborator Dot da Genius, expanding into a rock-oriented format. His subsequent solo projects included Indicud, Satellite Flight: The Journey to Mother Moon, Speedin' Bullet 2 Heaven, Passion, Pain & Demon Slayin', Man on the Moon III: The Chosen, Entergalactic, Insano, and Insano (Nitro Mega). The available reference material does not assign every release to Wicked Awesome Records, so the imprint should not be treated as the sole issuing entity for Cudi's complete catalog. The label's public identity has remained closely connected to Cudi himself. Rather than being documented as a major multi-artist company, it functions as a personal creative banner associated with his recordings and artistic independence. Cudi's broader ventures include acting, the Mad Solar production company, and fashion collaborations, but those activities should not automatically be attributed to Wicked Awesome Records. Similarly, the imprint's ownership, distribution arrangements, staff, financial performance, and current release schedule are not sufficiently documented in the supplied reference material. As a result, Wicked Awesome Records is most accurately characterized as an ongoing artist imprint founded in the United States in 2011. Its historical importance lies in the continuation of Kid Cudi's self-directed creative infrastructure after his earlier Dream On venture, while its commercial and organizational details remain comparatively opaque in public sources.

  • 2011

    Wicked Awesome Records established

    [1]

    Kid Cudi established Wicked Awesome Records as his label imprint, following the earlier Dream On venture.

Products and positioning

A personal, artist-controlled imprint centered on Kid Cudi's genre-blending music and distinctive themes of vulnerability, experimentation, and mental health.

  • Recorded music · 2011

    Music recordings

    The imprint's core offering is recorded music associated with Kid Cudi's artist-led creative output. His catalog is characterized by a hybrid approach that draws from hip-hop, R&B, electronic music, synth-pop, psychedelic music, indie rock, punk, and house. The available sources do not provide a complete, verified list of recordings issued specifically under the Wicked Awesome Records name.

Sources1 sources

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